Lelecha

Lelecha (乐乐茶) is a beverage chain in the People's Republic of China. It was founded in 2016 in Shanghai's Wujiaochang area, where its first store opened at Wujiaochang Wanda Plaza in Yangpu District. Its products include dirty buns and dirty tea. As of the end of June 2021, Lelecha had 73 directly operated stores, about half of which were located in Shanghai.

Lelecha was founded in 2016 in Shanghai's Wujiaochang area. Its first store opened at Wujiaochang Wanda Plaza in Yangpu District, Shanghai. As of the end of June 2021, the chain had 73 directly operated stores, about half of which were in Shanghai.

• 2021

  As of end of June, Lelecha operates 73 directly operated stores, about half in Shanghai.

• 2016

  Founded in Shanghai's Wujiaochang area; first store opens in Wujiaochang Wanda Plaza, Yangpu District.

• Dirty bun

• Dirty tea

• 2025

  Apple candy criticized for sticking to teeth and differing from promotion; brand apologizes, removes product, and rectifies issues

  In December 2025, consumers complained that Lelecha's apple candy stuck to teeth and that its taste and appearance did not match the promotion; the brand apologized, inspected stores nationwide, and removed products that did not meet standards.

  Source

• 2024

  Controversy over marketing using Lu Xun's image and works; brand withdraws promotional materials and apologizes

  In April 2024, Lelecha's co-branded promotion used imagery and works associated with Lu Xun, prompting protests from his family and a foundation; the brand apologized in May. A 2026 statement said a court found that the use of works by Yang Zhiguang and Ou Yang infringed copyright, and the materials were withdrawn. This entry consolidates follow-ups to the same campaign.

  Source

Read more

1. 1楽楽茶 - 乐乐茶lelecha.com
2. 2关于我们 - 楽楽茶lelecha.com
3. 3Lelechawikidata.org
4. 4樂樂茶zh.wikipedia.org
5. 5Controversy over marketing using Lu Xun's image and works; brand withdraws promotional materials and apologizeseeo.com.cn
6. 6Controversy over marketing using Lu Xun's image and works; brand withdraws promotional materials and apologizesjiemian.com
7. 7Apple candy criticized for sticking to teeth and differing from promotion; brand apologizes, removes product, and rectifies issuesnbd.com.cn
8. 8Apple candy criticized for sticking to teeth and differing from promotion; brand apologizes, removes product, and rectifies issuesm.21jingji.com