Level Up! Games

Level Up! Games, the trademark commonly associated with Level Up! Inc., is an online video-game publishing brand whose historical center of operations was the Philippines. It became one of the earliest significant publishers of online games in the Philippine market, focusing particularly on massively multiplayer online games and massively multiplayer online role-playing games. The company helped establish a local commercial audience for persistent online worlds at a time when broadband access, internet cafes, and community-based gaming were important parts of the region's digital-entertainment ecosystem. The brand's early Philippine activity included the introduction of Oz World in 2002, described in reference material as the country's first massively multiplayer online game. In 2003, Level Up! launched Ragnarok Online, a major MMORPG release that became one of its defining publishing properties. The company subsequently added titles including ROSE Online and RF Online, building a portfolio around free-to-play or online-service games that could be localized and operated for national audiences. Later releases and publishing agreements included Perfect World, Silkroad Online, Combat Arms, and Allods Online. Level Up! Games also developed an international footprint. It entered Brazil through a partnership with Tectoy in 2004. In February 2005, Level Up! Games Brazil launched a Portuguese-language free version of Ragnarok Online, marking the beginning of a broader Brazilian publishing operation. The Brazilian business later introduced additional online titles and expanded into social gaming, including Turma do Chico Bento, identified in the reference material as the company's first Facebook game developed for that platform. The company also described operations or market activity in Latin America and, for a period, India. Corporate ownership changed several times. In 2006, ePLDT, the digital-entertainment arm of PLDT, acquired Level Up! Philippines and combined its game portfolios. In October 2012, Level Up! Games merged with E-Games, creating a larger Philippine online-game publishing operation. The same year, Tencent acquired a 49% international shareholding for approximately US$27 million, according to the supplied reference material; that figure is not independently documented here with a source URL and is therefore not treated as a verified financial disclosure. Asiasoft acquired Level Up! Games in 2014 for a reported US$2.9 million in the supplied material. After the acquisition, the portfolio in Asia was published under Asiasoft's PlayPark brand. Community engagement was a visible part of the brand. Level Up! Live events combined competitive tournaments, game promotion, and player gatherings, while the Level Up! School Tour took the company to educational institutions and cities across the Philippines. The Philippines also hosted the Ragnarok World Championship in 2008. These activities positioned Level Up! not merely as a distributor, but as an operator of online-game communities and esports-adjacent events. The brand's current corporate and market footprint is not fully documented in the available reference material. The supplied Wikipedia reference states that Level Up! has operations in the Philippines and Latin America, while also noting that its Asian portfolio has been published under PlayPark since the Asiasoft acquisition. Accordingly, Level Up! Games is best described as an Asiasoft-owned online-game publishing brand with a substantial historical role in Philippine and Brazilian game distribution. Current title availability, leadership, headquarters address, and the precise division of operations between Level Up! Games and PlayPark require further verification.

Level Up! Games emerged in the Philippines as an early specialist in online-game publishing. Its business model centered on bringing multiplayer games to local audiences, adapting them for regional markets, and operating the surrounding player communities. The company entered the market during the growth of internet-cafe gaming and helped popularize persistent online worlds among Philippine players. In 2002, Level Up! introduced Oz World, described by the available reference as the first massively multiplayer online game in the Philippines. The following year, it launched Ragnarok Online, a Korean-developed MMORPG that became the company's signature property in the country. Level Up! followed with ROSE Online and RF Online, establishing a portfolio concentrated on online role-playing and multiplayer titles. The publisher later added games such as Perfect World and Silkroad Online, broadening its range while retaining its focus on online services. The company began international expansion in 2004 through a partnership with Tectoy in Brazil. Level Up! Games Brazil launched a Portuguese-language free version of Ragnarok Online in February 2005. It subsequently published additional games in Brazil, including titles associated with Korean and international developers. In 2010, an expanded relationship with Nexon brought Combat Arms to Brazil, and the company launched Allods Online later that year. Level Up! also expanded its regional scope into Latin America and, for a period, India, where Ragnarok Online was published in partnership with Indiatimes. The India operation was later closed, according to the supplied reference material. Level Up! built marketing and community programs around its games. The first Level Up! Live event was held in 2006 and included competitive championships for several of the company's leading titles. The company also organized a Level Up! School Tour that visited locations across the Philippines. In 2008, the Philippines hosted the Ragnarok World Championship, reinforcing the country's importance within the international community for the game. In 2012, Level Up! presented Turma do Chico Bento, a Facebook title and an example of its move into social-network gaming. Ownership and corporate structure changed substantially during the company's development. ePLDT acquired Level Up! Philippines in 2006 and merged its game portfolios with those of the acquired business. In October 2012, Level Up! Games merged with E-Games, creating what the reference describes as the largest online-game publishing operation in the Philippines at that time. The same year, Tencent acquired a 49% international interest in Level Up!, although the available material does not provide a directly verifiable financial source for the reported transaction value. Asiasoft acquired Level Up! Games in 2014. In the years after the acquisition, Asiasoft used its PlayPark publishing brand for the portfolio in Asia. The available reference also identifies continuing operations in the Philippines and Latin America, but does not establish a complete current list of offices, products, executives, or active services. The brand therefore has a clearly documented historical identity and ownership path, while its present operating status and market-by-market product portfolio require additional primary-source verification.

• 2014

  Asiasoft acquisition

  [1]Level Up! Gamesen.wikipedia.org

  Asiasoft acquired Level Up! Games, after which the portfolio in Asia was published under PlayPark.

• 2012

  E-Games merger and Latin American expansion

  [1]Level Up! Gamesen.wikipedia.org

  Level Up! merged with E-Games and expanded its regional activity into Latin America; it also released the Facebook game Turma do Chico Bento.

• 2010

  Combat Arms and Allods Online expansion

  [1]Level Up! Gamesen.wikipedia.org

  Level Up! Games Brazil brought Combat Arms to the market and later launched Allods Online.

• 2008

  Ragnarok World Championship comes to the Philippines

  [1]Level Up! Gamesen.wikipedia.org

  The Philippines was selected as host of the annual Ragnarok World Championship.

• 2006

  ePLDT acquisition and Level Up! Live debut

  [1]Level Up! Gamesen.wikipedia.org

  ePLDT acquired Level Up! Philippines, while the company held its first Level Up! Live competitive event.

• 2005

  First Brazilian MMORPG launch

  [1]Level Up! Gamesen.wikipedia.org

  Level Up! Games Brazil released a Portuguese-language free version of Ragnarok Online.

• 2004

  Brazilian expansion begins

  [1]Level Up! Gamesen.wikipedia.org

  Level Up! partnered with Tectoy to enter Brazil.

• 2003

  Ragnarok Online launches in the Philippines

  [1]Level Up! Gamesen.wikipedia.org

  The publisher launched Ragnarok Online and expanded its MMORPG portfolio with subsequent titles including ROSE Online and RF Online.

• 2002

  Oz World enters the Philippine market

  [1]Level Up! Gamesen.wikipedia.org

  Level Up! introduced Oz World, described as the first massively multiplayer online game in the Philippines.

A regional publisher and operator of online games, distinguished by localized MMORPG launches, community events, and expansion from the Philippines into Brazil and Latin America.

• Massively multiplayer online game · 2002

  Oz World

  Oz World was introduced by Level Up! in the Philippines in 2002. The available reference identifies it as the first massively multiplayer online game launched in the country, making it an important early milestone in the publisher's local online-gaming business.

• MMORPG · 2003

  Ragnarok Online

  Ragnarok Online launched through Level Up! in the Philippines in 2003 and became one of the brand's defining publishing properties. Level Up! later introduced a Portuguese-language free version in Brazil, helping extend the franchise across the company's major regional markets.

• MMORPG

  ROSE Online

  ROSE Online was among the online role-playing games added to Level Up!'s Philippine portfolio after its early Ragnarok Online launch. It was also featured in the first Level Up! Live championship event.

• MMORPG

  RF Online

  RF Online formed part of Level Up!'s early Philippine MMORPG portfolio and was included in the competitive programming of the first Level Up! Live event.

• Online first-person shooter · 2010

  Combat Arms

  Combat Arms was brought to Brazil by Level Up! Games in 2010 through an expanded partnership with Korean developer Nexon. Its addition broadened the Brazilian portfolio beyond MMORPGs into competitive online shooting.

• MMORPG · 2010

  Allods Online

  Allods Online was launched by Level Up! Games Brazil toward the end of 2010, adding another online role-playing property to the company's Latin American publishing activity.

• Social-network game · 2012

  Turma do Chico Bento

  Turma do Chico Bento was presented at Level Up! Live 2012 and was identified as the company's first game developed for Facebook. It represented an expansion from client-based online games into social-network entertainment.

• 2008Ragnarok World Championship hosting

  Philippines · International

  The Philippines hosted the annual Ragnarok World Championship, linking Level Up!'s local publishing operation with the game's international competitive community.

  Outcome. The event increased the visibility of the Philippine market within the Ragnarok competitive ecosystem.

  Source
• 2006Level Up! Live

  Philippines

  Level Up! launched a player-facing live event combining community engagement and competitive championships for Ragnarok Online, ROSE Online, RF Online, and Freestyle.

  Outcome. The event established a recurring platform for tournaments and community promotion around the company's online-game portfolio.

  Source
• 2006Level Up! School Tour

  Philippines

  The company organized a school-tour program that traveled across the Philippines, including destinations as far north as Baguio and as far south as Davao City.

  Outcome. The program extended brand and game-community outreach beyond the company's core online channels.

  Source

• 2014

  Acquisition by AsiasoftM&A

  Background

  Level Up! had built publishing operations in the Philippines, Brazil, and other regional markets.

  Action taken

  Asiasoft acquired Level Up! Games.

  Aftermath

  Asiasoft subsequently published the portfolio in Asia under the PlayPark brand, while the available reference continued to identify operations in the Philippines and Latin America.

  Source

• 2012

  Merger with E-GamesM&A

  Background

  The Philippine online-game publishing market was consolidating around larger operators.

  Action taken

  Level Up! Games merged with E-Games.

  Aftermath

  The combined business was described in the reference as the largest online-game publishing operation in the Philippines.

  Source

• 2006

  ePLDT acquisition of Level Up! PhilippinesM&A

  Background

  Level Up! Philippines was operating as an online-game publisher with a growing local portfolio.

  Action taken

  ePLDT acquired the Philippine business and merged its game portfolios.

  Aftermath

  The transaction placed Level Up! within PLDT's digital-entertainment activities and preceded further portfolio expansion.

  Source

• 2004

  Enter Brazil through a Tectoy partnershipStrategy

  Background

  After establishing an online-game publishing position in the Philippines, Level Up! pursued expansion into Brazil.

  Action taken

  The company partnered with Tectoy and built a Brazilian publishing operation.

  Aftermath

  The Brazilian business launched a Portuguese-language Ragnarok Online service in 2005 and later added further online titles.

  Source

1. 1Level Up! Gamesen.wikipedia.org