Levi Roots
UK food brand named after reggae musician Levi Roots, known for sauces and seasonings.
Last updated November 4, 2026
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Overview
Levi Roots is a UK food brand founded by the reggae musician of the same name, known for its Caribbean-style sauces and seasonings. Products include BBQ sauce and hot sauce, widely available in UK supermarkets.
Products and positioning
Mid-market, built around Caribbean flavours and the founder's personal brand.
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