Liangmianzhen

Liangmianzhen (两面针) is the consumer-facing brand associated with Liuzhou Liangmianzhen Co., Ltd., a company headquartered in Liuzhou, Guangxi. The company traces its roots to small soap factories established in 1941, while its modern toothpaste-industry history begins with the formation of Liuzhou Toothpaste Factory in 1978. The company says its first Chinese herbal toothpaste was developed and introduced that year, helping establish Liangmianzhen as a recognizable national consumer brand. A new factory was completed in 1980, the company became a joint-stock company in 1994, and it was listed on the Shanghai Stock Exchange in 2004 under ticker 600249. The brand’s core identity is built around research and use of traditional Chinese herbal ingredients in oral care. The company describes itself as a leading Chinese-herbal-toothpaste producer and says it is among the world’s largest producers of traditional Chinese medicine toothpaste. It presents Liangmianzhen as a heritage brand that combines traditional herbal concepts with product development and manufacturing. Its stated brand理念 is “传承、健康、时尚” (“heritage, health, and fashion”), and its stated purpose includes improving quality of life through health-related products. The official product catalogue covers oral care, personal and home care, hotel supplies, and medicines. Oral-care products include toothpaste for everyday care, children, sensitivity and other targeted needs, as well as toothbrushes and mouthwash. Named offerings include Liangmianzhen toothpaste, the pain-relief-focused series, daily-care and children’s ranges, Fangcao toothpaste, Artemisia annua plant-based toothpaste, and herbal baking-soda mouthwash and oral spray. The wider consumer range includes laundry detergents and soaps, dishwashing products, personal-care products such as shampoo and body wash, and hotel amenities. The company’s pharmaceutical business offers medicines in several dosage forms and active pharmaceutical ingredients through an affiliated pharmaceutical company. The company says its capabilities include a regional-level enterprise technology centre, a postdoctoral research workstation, and a GAP cultivation and production base for Liangmianzhen raw materials. It also identifies roles in industry associations and standards work, including leading the drafting of a group standard for Chinese herbal toothpaste. The official site presents domestic and international business cooperation channels and online retail links, but the supplied material does not establish particular export countries or quantify sales by market. The brand remains active, with the company continuing to promote products, operate online storefronts, and publish corporate and product news.

Liangmianzhen’s corporate history combines an older soap-making lineage with the development of a Chinese herbal toothpaste brand. The company’s official corporate-culture page traces its origins to 1941, when the disruption of everyday-goods supply during the Japanese invasion of China was followed by the establishment in Liuzhou of several small privately owned soap factories, including Asia Soap Factory. The company describes this lineage as the beginning of its path as a national brand. A major transition came in 1978, when Liuzhou Toothpaste Factory was formed. The company says it developed and introduced China’s first Chinese herbal toothpaste in that year. The product became a defining point in the brand’s history: Liangmianzhen says it was among the first to bring Chinese herbal concepts into oral-care products, and it links the launch to strong public interest. A new factory was completed in 1980, providing a later manufacturing milestone. The company’s corporate form subsequently changed. In 1994, it was reorganized as a joint-stock company. In 2004, it became the first company in its industry to list on the Shanghai Stock Exchange, with stock code 600249. The company presents this development as a progression from a toothpaste brand into a listed company and describes itself as a state-owned listed company. The supplied corporate-history page also names 1993 as a milestone year, when then Vice Premier Zhu Rongji visited the company and heard a work report from factory director Wang Duowen. In its account of later development, the company emphasizes sustained product and technical development and the extension of the brand from toothpaste into broader herbal daily-use products and a health-related business portfolio. It describes more than four decades of oral-care experience and lists oral care, personal and home care, hotel supplies, and medicines among its business categories. The company says it has a regional-level enterprise technology centre, a postdoctoral research workstation, and a GAP cultivation and production base for Liangmianzhen raw materials. It also identifies itself as a high-technology enterprise and notes participation in industry standards work, including leading the drafting of a group standard for Chinese herbal toothpaste. Liangmianzhen’s current official catalogue includes toothpaste, toothbrushes and mouthwash; laundry and cleaning products; personal-care products; hotel toiletries; and pharmaceutical products. The company presents its brand理念 as “heritage, health, and fashion,” and frames continued development as a combination of traditional Chinese herbal culture, innovation, and manufacturing. Its website provides domestic and international business cooperation links and online purchase channels. The official site remains active and displays company news, annual-report entries, and product listings. Beyond the dated events stated above, the supplied history excerpt contains a long list of years but truncates before the associated event descriptions, so those years cannot reliably be assigned to specific milestones here.

• 2023

  High-speed rail station advertising campaign

• 2004

  Listed on the Shanghai Stock Exchange

• 1994

  Reorganized as a joint-stock company

• 1993

  Visit by Vice Premier Zhu Rongji

• 1980

  New factory completed

• 1978

  Liuzhou Toothpaste Factory formed; Chinese herbal toothpaste introduced

• 1941

  Origins in Liuzhou soap factories

A heritage Chinese national brand centered on traditional Chinese herbal knowledge and oral health, extending into broader personal care, home care, hotel supplies, and pharmaceuticals. The company states its brand理念 as “heritage, health, and fashion.”

• Liangmianzhen toothpaste

  The core oral-care product family includes pain-relief-focused, daily-care, and children’s series.

• Fangcao toothpaste

  A toothpaste brand listed in the company’s oral-care catalogue.

• Artemisia annua plant-based toothpaste

  A toothpaste range shown on the official homepage with freshening, whitening, sensitivity, and antibacterial variants.

• Herbal baking-soda mouthwash and oral spray

  Oral-care products listed on the official homepage.

• Personal and home-care products

  The catalogue includes laundry products, dishwashing products, shampoo, body wash, and other personal-care items.

• Hotel supplies

  The company identifies hotel toothpaste, toothbrushes, soap, shampoo, and body wash among its hotel amenity products.

• Pharmaceutical products

  The affiliated pharmaceutical company offers products across eight dosage-form categories, according to the official product page.

• No major public controversies documented in the supplied evidence

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• High-speed rail station brand advertising

• Establishment of Liangmianzhen (Jiangsu) Industrial Co., Ltd. for hotel suppliesOther

  Source

• Diversification into pharmaceutical products through Guangxi Liangmianzhen Yikang Pharmaceutical Co., Ltd.Other

  Source

• Listing on the Shanghai Stock Exchange in 2004Other

  Source

• Leading the drafting of the 'Traditional Chinese Medicine Toothpaste' group standardOther

  Source

• Launching the 'Fangcao' toothpaste brandOther

  Source

• 2019.11.16

  Reported2019.11.29

  Twooface announces sale of paper and real-estate assets[5]两面针宣布出售造纸和房地产资产finance.sina.com.cn

  Twooface announced a planned sale of its paper and real-estate businesses to its controlling shareholder, Guangxi Liuzhou Industrial Investment Development Group, for RMB 1.17 billion in cash. The article reports the announcement; it does not establish that the transaction was completed.

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