LIDEA
LIDEA was a Japanese select-shop and brand-shop operator known for the STRASBURGO chain, which filed for civil rehabilitation in 2020 and was dissolved in 2023.
Last updated September 28, 2026
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Overview
LIDEA CO., LTD. (リデア株式会社) was a Japanese retail company that operated select shops and brand boutiques. It was established in June 1990 in Kita-ku, Osaka, and opened its first STRASBURGO select shop in October of the same year in Nishi-Shinsaibashi, Chuo-ku, Osaka. Over the following decades, LIDEA expanded its retail network, operating STRASBURGO stores as well as brand shops for KITON and CRUCIANI, and also engaged in wholesale to other retailers. At its peak, the company recorded sales of approximately 8.117 billion yen for the fiscal year ending January 2019. However, aggressive store openings and excessive inventory purchasing eroded profitability. The situation worsened in 2020: founder Junji Tajima died on January 30, 2020; inventory had swelled to about 2.1 billion yen by the end of January 2020 because orders had to be placed six months in advance; and the COVID-19 pandemic forced temporary closures that caused April and May 2020 sales to drop by more than 80% year-on-year. Despite utilizing COVID-19 support measures and negotiating rents with developers, cash outflows continued. By the end of September 2020, LIDEA posted a final loss of about 600 million yen and fell into insolvency. Unable to rebuild independently, the company filed for civil rehabilitation proceedings with the Tokyo District Court on November 17, 2020, and received supervision and preservation orders the same day. Total liabilities were approximately 4.6 billion yen. On the same day, LIDEA signed sponsorship agreements with W&D Investment Design—jointly established by World Co., Ltd. subsidiary World Investment Network and Development Bank of Japan—and Yagi Tsusho. LIDEA's business was transferred on February 1, 2021 to Strasburgo Co., Ltd., a company established on December 15, 2020 by W&D Investment Design and Yagi Tsusho. The new company did not inherit LIDEA's interest-bearing debt and other liabilities. LIDEA continued its civil rehabilitation proceedings, moved its registered head office from Chuo-ku, Osaka to Minato, Tokyo on August 31, 2021, and had its legal personality extinguished on June 5, 2023.
History
LIDEA CO., LTD. was established on June 14, 1990, in Kita-ku, Osaka. In October 1990, it opened the first STRASBURGO select shop, STRASBURGO Osaka, in Nishi-Shinsaibashi, Chuo-ku, Osaka. The company expanded its retail operations, opening a Tokyo office in February 1997 and relocating its head office to Nishi-Shinsaibashi, Chuo-ku, Osaka in August 2000. In addition to STRASBURGO, LIDEA operated brand shops for KITON and CRUCIANI and conducted wholesale to retailers. For the fiscal year ending January 2019, sales were approximately 8.117 billion yen. However, aggressive store openings and excessive inventory purchasing led to deteriorating profitability. In 2020, the company faced multiple crises: founder Junji Tajima died on January 30; inventory had grown to about 2.1 billion yen by the end of January because orders had to be placed six months in advance; and the COVID-19 pandemic caused temporary closures that reduced April and May sales by over 80% year-on-year. Despite using COVID-19 support measures and negotiating rents, cash outflows continued. By the end of September 2020, LIDEA recorded a final loss of about 600 million yen and became insolvent. On November 17, 2020, it filed for civil rehabilitation with the Tokyo District Court and received supervision and preservation orders the same day. Liabilities totaled approximately 4.6 billion yen. On the same day, LIDEA signed sponsorship agreements with W&D Investment Design (jointly established by World Co., Ltd. subsidiary World Investment Network and Development Bank of Japan) and Yagi Tsusho. On February 1, 2021, LIDEA's business was transferred to Strasburgo Co., Ltd., which was established on December 15, 2020 by W&D Investment Design and Yagi Tsusho. The new company did not assume LIDEA's interest-bearing debt or other liabilities. LIDEA continued its civil rehabilitation proceedings, moved its registered head office from Chuo-ku, Osaka to Minato, Tokyo on August 31, 2021, and had its legal personality extinguished on June 5, 2023.
Established in Kita-ku, Osaka.
Opened first STRASBURGO select shop in Nishi-Shinsaibashi, Chuo-ku, Osaka.
Opened Tokyo office.
Relocated head office to Nishi-Shinsaibashi, Chuo-ku, Osaka.
Founder Junji Tajima died.
Filed for civil rehabilitation with Tokyo District Court; received supervision and preservation orders; signed sponsorship agreements with W&D Investment Design and Yagi Tsusho.
Business transferred to Strasburgo Co., Ltd.; operations ceased.
Registered head office moved from Chuo-ku, Osaka to Minato, Tokyo.
Legal personality extinguished.
Products and positioning
Select shop and brand boutique operator in Japan
STRASBURGO
KITON
CRUCIANI
Sources3 sources
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