Liepin

Liepin (猎聘) is a prominent Chinese online recruitment platform that focuses on mid-to-senior level professionals and specialized talent. Launched in 2011 by Rick Dai (Dai Kebin), the platform has grown into one of China's major job marketplaces, alongside peers such as 51job and Zhaopin. It is operated by Tongdao Liepin Group, which is publicly listed on the Hong Kong Stock Exchange under the ticker 6100.HK. The platform serves both job seekers and employers, offering a comprehensive suite of services including job listings, resume databases, headhunting services, and career development resources. Liepin differentiates itself by targeting higher-caliber candidates and roles, often in industries such as IT/Internet, real estate, finance, consumer goods, automotive/manufacturing, and healthcare/chemicals. Its website features curated job categories, company profiles, and salary information, and it also provides specialized recruitment channels for product management, development, and other professional fields. Liepin's business model includes online advertising, subscription services for employers, and value-added services such as executive search. The company has expanded through strategic acquisitions and investments, including the acquisition of online education and training assets. It competes in a dynamic market that includes both traditional recruitment platforms and emerging social networking and AI-driven hiring solutions. As of the 2020s, Liepin continues to innovate with mobile applications, big data analytics, and AI-powered matching to enhance user experience. The platform is known for its 'Liepin' brand, which is synonymous with professional career advancement in China. Its official website, liepin.com, attracts millions of users and hosts thousands of job postings across diverse sectors, reflecting its role as a key player in China's human resources ecosystem.

The available reference material identifies Liepin as a Chinese recruitment and job-search platform but does not supply a reliable chronological account of its establishment, ownership, management, or major corporate developments. The brand’s operating concept is clear: it provides a digital meeting point for job seekers and hiring organizations, while also presenting professional recruitment and headhunting capabilities. Its service scope covers both candidate-facing and employer-facing activities. Candidates can search for vacancies and communicate online with recruiters. Employers can use the platform to promote recruitment requirements, identify potential applicants, and engage with talent. This two-sided structure places Liepin within the online recruitment and human-resources services sector rather than treating it solely as a conventional job-advertising website. The brand’s public positioning stresses professional and efficient recruitment. Its recruitment proposition includes access to a large pool of job opportunities and support for more targeted hiring, while its employer proposition emphasizes access to talent and candidate recommendations. The reference material does not establish when these functions were introduced or how they changed over time, so no dated milestones are included. No reliable source in the supplied materials confirms Liepin’s founder, headquarters, parent company, owner, listing status, ticker, executive leadership, acquisitions, campaigns, scandals, or major strategic decisions. The brand is treated as active because its official website is supplied as a current operating channel, but its corporate history remains incomplete and should be researched further before publication as a fully sourced encyclopedia entry.

• 2018

  Tongdao Liepin Group lists on the Hong Kong Stock Exchange (HKEX) under ticker 6100.HK.

• 2011

  Liepin founded by Rick Dai (Dai Kebin) in Beijing.

A professional Chinese recruitment and talent-matching platform serving job seekers, employers, and headhunting-related hiring needs.

• Online recruitment marketplace

  Liepin online recruitment platform

  The core digital platform connects job seekers with employers and recruiters. It supports vacancy discovery, candidate-oriented job search, employer recruitment activity, and online communication between hiring organizations and prospective employees. The available material presents it as the brand’s principal service rather than documenting separate product generations or launch dates.

• Professional recruitment service

  Headhunting and targeted recruitment services

  Liepin is also associated with professional recruitment and headhunting-related services. These services are intended for employers seeking more targeted access to talent and complement the platform’s open job-posting and candidate-search functions. The supplied references do not specify service packages, staffing levels, client sectors, or launch dates.

• 2021

  Liepin Summoned and Investigated by Beijing HR Bureau Over Resume Leak

  In 2021, the 3·15 Gala exposed that resumes on recruitment platforms were being illegally sold in large quantities. The Beijing Municipal Human Resources and Social Security Bureau summoned Liepin and opened an investigation, suspending its online resume-purchase service for new enterprise users. Liepin launched virtual numbers, canceled online paid resume downloads, and strengthened privacy settings; in May, the bureau publicly disclosed the implementation of its rectification. Platform rectification.

  Source

• 2021

  CCTV exposes resume leakage at recruitment platforms

  CCTV's 315 program named Zhaopin, 51job and Liepin over job seekers' resume leakage. The platforms issued statements in response that night.

  Source

Read more

• 2021.03.16

  CCTV exposes resume leakage at recruitment platforms[8]CCTV exposes resume leakage at recruitment platformsnbd.com.cn

  CCTV's 315 program named Zhaopin, 51job and Liepin over job seekers' resume leakage. The platforms issued statements in response that night.

• Unconfirmed

  Reported2020.06.02

  Liepin releases 2019 annual results[9]猎聘发布2019年全年财报finance.sina.com.cn

  Liepin released its 2019 annual results, reporting revenue of RMB 1.513 billion, up 23.5% year over year.

• 2020.05.29

  Reported2020.05.29

  Liepin reports first-quarter 2020 results[10]猎聘公布2020年一季度财报prnasia.com

  Liepin announced its first-quarter 2020 results on May 29, reporting revenue of RMB 343 million, up 10.4% year over year, and adjusted operating profit of RMB 26 million.

Read more

1. 1Liepin official recruitment and job-search websiteliepin.com
2. 2【产品工作招聘网_2026年产品工作招聘信息】-猎聘liepin.com
3. 3【产品专业招聘网_2026年产品专业招聘信息】-猎聘liepin.com
4. 4【产品开发工作招聘网_2026年产品开发工作招聘信息】-猎聘liepin.com
5. 5Liepin Summoned and Investigated by Beijing HR Bureau Over Resume Leakithome.com
6. 6Liepin Summoned and Investigated by Beijing HR Bureau Over Resume Leakjiemian.com
7. 7Liepin Summoned and Investigated by Beijing HR Bureau Over Resume Leakfinance.china.com
8. 8CCTV exposes resume leakage at recruitment platformsnbd.com.cn
9. 9猎聘发布2019年全年财报finance.sina.com.cn
10. 10猎聘公布2020年一季度财报prnasia.com
11. 11同道猎聘发布上半年财报：营收12亿 同比增长48.3%finance.sina.com.cn