LiLiM

LiLiM is a Japanese adult video game brand operated by Saibunkan Shuppan Co., Ltd. (株式会社彩文館出版). It develops and publishes bishoujo games, a genre of adult visual novels and dating simulation games aimed primarily at a male audience in Japan. The brand's official website carries an age-restriction notice, reflecting the adult nature of its content. LiLiM's origins trace back to Bunny Pro, a predecessor label active from the mid-1990s. In 2002, the brand launched LiLiM DARKNESS, a sub-label dedicated to darker, netorare-themed works, after a director expressed a desire to create such games. The first LiLiM DARKNESS title, TRUE BLUE, released in 2002, is credited with helping popularize the netorare genre in the Japanese adult game market. The DARKNESS line is characterized by titles often ending with the word "BLUE." Beyond its own releases, LiLiM also handles the manufacturing and sales operations for Le.Chocolat, another adult game brand. The company has also operated additional labels such as LiLiM生 (for externally developed works) and Scramble House. Over the decades, LiLiM has maintained a steady release schedule, with titles spanning from the late 1990s through the 2020s, including the LiLiM DARKNESS series and compilation packs such as BLUE BOX, The BLUE 極, and The BLUE 頂. The brand remains active, with upcoming releases announced as far ahead as 2027. Its games are sold in Japan, and it maintains a presence on social media, notably through its X (formerly Twitter) account @LiLiM_NTR.

LiLiM is a Japanese adult game brand under Saibunkan Shuppan. Its predecessor, Bunny Pro, released titles such as Gの極北 (1996), ファーストステップ (1997), そぷらの 〜ボクの初恋ハプニング〜 (1998), and LOVE FOREVER (1999). Another related label, Scramble House, released Believe in heart (1998), Silent Duel (1999), KA・SU・MI (2001), and まお〜っ娘クライシス (2002). Originally, LiLiM produced many pure-love (純愛系) works. However, a director at the time expressed a desire to create netorare games. To pursue this different direction, LiLiM DARKNESS was established in 2002. The first title, TRUE BLUE, released on September 13, 2002, was notable for being one of the few netorare-only games at the time, and it helped establish the netorare image among users. The DARKNESS label continued with ANGELS BLUE (2003), Innocent Blue (2005), and a compilation pack BLUE BOX (2006) containing additional scenarios for the first three titles. Subsequent releases include とらいあんぐるBLUE (2007), Dark Blue (2009), Wedding Blue (2012), HUNTING BLUE (2013), and another compilation The BLUE 極 (2014). Later titles include Dearest Blue (2016), White Blue (2019), The BLUE 頂 (2021), MemoryBlue (2023), and upcoming titles スターライトBLUE (2025), PRIDE BLUE (2026), and 初恋BLUE (2027). LiLiM also operates the LiLiM生 label for externally developed works. Additionally, it handles the manufacturing and sales for Le.Chocolat. The brand remains active in the Japanese adult game market.

• 2026

  PRIDE BLUE scheduled for release on January 30.

• 2025

  スターライトBLUE scheduled for release on August 29.

• 2023

  MemoryBlue released on February 24.

• 2021

  The BLUE 頂 compilation released on June 25.

• 2019

  White Blue released on June 28.

• 2016

  Dearest Blue released on May 27.

• 2014

  The BLUE 極 compilation released on August 29.

• 2013

  HUNTING BLUE released on October 25.

• 2012

  Wedding Blue released on June 29.

• 2009

  Dark Blue released on November 27.

• 2007

  とらいあんぐるBLUE released on July 13.

• 2006

  BLUE BOX compilation released on August 25.

• 2005

  Innocent Blue released on May 27.

• 2003

  ANGELS BLUE released on September 12.

• 2002

  LiLiM DARKNESS brand established; TRUE BLUE released on September 13.

• 1998

  Scramble House label releases Believe in heart.

• 1996

  Predecessor label Bunny Pro releases Gの極北.

• 初恋BLUE scheduled for release on January 29.

Adult bishoujo game brand with a dedicated sub-label for netorare-themed titles.

• 2002

  TRUE BLUE

• 2003

  ANGELS BLUE

• 2005

  Innocent Blue

• 2006

  BLUE BOX

• 2007

  とらいあんぐるBLUE

• 2009

  Dark Blue

• 2012

  Wedding Blue

• 2013

  HUNTING BLUE

• 2014

  The BLUE 極

• 2016

  Dearest Blue

• 2019

  White Blue

• 2021

  The BLUE 頂

• 2023

  MemoryBlue

• 2025

  スターライトBLUE ～幼なじみで推しの娘が知らないうちに開発されていた～

• 2026

  PRIDE BLUE ～俺の愛した誇り高き令嬢は、父の支配の中で堕ちていく～

• 初恋BLUE

1. 1LiLiM official websites-digi.jp
2. 2LiLiM - Wikipedia (Japanese)ja.wikipedia.org
3. 3LiLiM - Wikidatawikidata.org