Liquid I.V.
Liquid I.V.® is a brand of powdered hydration solutions, including Hydration Multiplier®, based in Los Angeles.
Last updated September 11, 2026
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Overview
Liquid I.V.® describes itself as having unlocked a new category of superior powdered hydration solutions over the last decade, transforming hydration through advanced science and clinically backed ingredients in true-to-fruit flavors. Its product line includes Hydration Multiplier®, Sugar-Free MultiServe, Sugar-Free Energy, Energy, Immune Support, and Kids. The brand states it is based in Los Angeles and that over 1% of its revenue goes to its Impact Program, with a commitment to donate 150 million servings by 2032.
History
Liquid I.V.® states that over the last decade it has made its mark by unlocking a new category of superior powdered hydration solutions, defying conventional hydration and transforming it through advanced science and clinically backed ingredients in refreshing true-to-fruit flavors. The brand says it is based in Los Angeles and hydrates lives everywhere. It partners with organizations including DigDeep, Save The Children, and MAP International. As of 2024, it had donated 62 million servings around the globe and is committed to donating a total of 150 million servings by 2032.
Products and positioning
Powdered hydration solutions positioned as superior hydration, with Hydration Multiplier® described as an Oral Rehydration Solution (ORS) that improves water absorption and counteracts dehydration.
Hydration Multiplier®
An Oral Rehydration Solution (ORS) that improves water absorption and counteracts dehydration; available in flavors such as Lemon Lime and Blood Orange.
Recent events
Reported
Liquid I.V. launches Seaberry Hydration Multiplier[5]
Liquid I.V. launched Seaberry Hydration Multiplier, available exclusively on Liquid-iv.com for a limited time. The product features packaging described as made with sustainable materials, including a compostable hydration stick.
- Unconfirmed
Reported
Liquid I.V. reports COVID-19 relief donations[6]
Liquid I.V. reported donating more than 2 million servings of its products to COVID-19 relief efforts, reaching more than 2,300 hospitals and partnering with relief organizations. The article does not describe this as a controversy; this is a charitable donation disclosure.
Sources6 sources
- 1Liquid I.V.liquid-iv.com
- 2About Us | Liquid I.V.® | Powdered Hydration Solutions | Liquid I.V.liquid-iv.com
- 3Lemon Lime Hydration Multiplier® | Liquid I.V.® | Liquid I.V.liquid-iv.com
- 4Blood Orange Hydration Multiplier® | Liquid I.V.® | Liquid I.V.liquid-iv.com
- 5Liquid I.V.推出沙棘口味Hydration Multiplierbevnet.com
- 6Liquid I.V.报告新冠疫情救助捐赠prnewswire.com
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