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A Canadian theatre production company known for ambitious Broadway musicals, major revivals, touring productions, and a high-profile financial collapse.

Last updated August 31, 2026

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Overview

Livent, formally The Live Entertainment Corporation of Canada and later Livent Inc., was a Toronto-based live-entertainment and theatre-production company founded in 1989 by former Cineplex Odeon executives Garth Drabinsky and Myron Gottlieb. The company was formed when the pair acquired Cineplex Odeon's live-entertainment division and its associated theatrical assets, including Toronto's Pantages Theatre, now the Ed Mirvish Theatre, and Canadian rights connected with The Phantom of the Opera. The company developed a distinctive production model built around what Drabinsky described as reproduction, restoration, and origination. Reproduction involved mounting established musicals in new venues or markets, including The Phantom of the Opera and touring productions of Joseph and the Amazing Technicolor Dreamcoat. Restoration focused on lavish revivals of established works, most notably Show Boat. Origination involved commissioning or producing new material, including Kiss of the Spider Woman, Ragtime, and the play Barrymore. Livent also expanded its physical footprint by acquiring or developing theatres in Toronto, Vancouver, Chicago, and New York. Its Ford Center for the Performing Arts in Manhattan was built to accommodate the original Broadway production of Ragtime. Livent became especially associated with large budgets, high production values, aggressive marketing, and prominent Broadway talent. Its 1993 Broadway presentation of Kiss of the Spider Woman won the Tony Award for Best Musical. The 1994 revival of Show Boat was regarded at the time as one of Broadway's most expensive productions and helped establish a higher commercial and artistic benchmark for large-scale musical revivals. Ragtime, which opened in 1998, represented the company's ambition to create major original musicals with substantial physical and financial resources. In May 1993, Livent became the first publicly traded company whose principal business was live theatre. Its public-company structure supported expansion but also increased scrutiny of its accounting and operating practices. Commentators questioned the company's treatment of pre-production expenses, advertising costs, and ticket-sale reporting. In 1998, after Garth Drabinsky had stepped down as chief executive and Michael Ovitz had acquired a controlling stake, Livent announced that it had discovered serious accounting irregularities. Restated financial statements showed that previously undisclosed losses and liabilities were substantially greater than reported. Livent sought bankruptcy protection in the United States and Canada in November 1998. Its stock resumed trading after the filing at a dramatically reduced price, and the company's assets were sold in 1999 to SFX Entertainment. The collapse ended Livent's independent operations, although its productions, theatres, and associated rights continued to influence the North American theatrical business. The company's failure generated extensive civil, regulatory, and criminal proceedings. In Canada, Drabinsky and Gottlieb were convicted in 2009 of fraud and forgery related to Livent's financial statements covering the 1993–1998 period. Drabinsky's sentence was later reduced on appeal. Separate proceedings involved the company's auditors, bond investors, the U.S. Securities and Exchange Commission, and the Ontario Securities Commission. Despite its short life, Livent played an important role in the development of Toronto as a major North American theatre destination and demonstrated both the possibilities and risks of treating live theatre as a large-scale publicly financed corporate business.

History

Livent emerged from a dispute inside Cineplex Odeon. In 1989, Garth Drabinsky and Myron Gottlieb acquired the company's live-entertainment division and formed an independent business called Live Entertainment of Canada Inc. The business retained the Toronto Pantages Theatre and Canadian rights associated with The Phantom of the Opera. The name Livent was initially intended as a temporary label derived from the company's live-entertainment origins, but it became the permanent corporate identity. The company first established itself through Toronto theatre operations and then expanded into Broadway, touring, venue ownership, and international production. Its initial success with The Phantom of the Opera supplied a commercially reliable foundation. Livent's production strategy combined the replication of successful shows, the restoration of classic works, and the creation of new theatrical properties. This approach allowed the company to balance recognizable titles with projects intended to establish new long-term franchises. Livent's Broadway breakthrough came with Kiss of the Spider Woman, which reached Broadway in 1993 and won the Tony Award for Best Musical. The same year, Livent completed a public offering. It was notable not only as a growing theatre producer but also as the first public company focused primarily on live theatre. Public financing supported a period of rapid expansion and encouraged the company to pursue ambitious projects at a scale more commonly associated with major commercial entertainment corporations. The 1994 revival of Show Boat became a defining example of Livent's methods. The production used an unusually large budget, extensive promotion, and high-profile performers. It also contributed to a rise in Broadway ticket prices and production expectations. Livent's practice of paying actors comparatively high salaries and marketing shows through extensive advertising made it visible and influential, though it also generated criticism from other producers and industry observers. The company continued to invest in both productions and real estate. It acquired theatres in Toronto, Vancouver, and Chicago and developed the Ford Center for the Performing Arts in Manhattan. The New York venue was intended to house Ragtime, an ambitious original musical that opened in 1998. Other Livent-associated projects included touring versions of The Phantom of the Opera and Joseph and the Amazing Technicolor Dreamcoat, the play Barrymore, and further theatrical revivals. Alongside its artistic and commercial expansion, Livent's accounting practices attracted scrutiny. The company amortized certain pre-production costs over multiple years rather than recognizing them immediately, excluded some advertising expenses from reported show costs, and used group sales in its ticket-sales reporting. Some practices were presented as permissible accounting choices, but observers considered them unusual within the theatre industry. Concerns intensified when productions remained open despite weak weekly economics and when the company continued to report growth. In April 1998, Drabinsky left the chief executive role and Michael Ovitz became chief executive after taking a controlling interest. In August, Livent disclosed that it had found accounting irregularities and would restate financial statements dating back to 1996. Drabinsky and Gottlieb were suspended while the investigation proceeded. Corrected statements issued in November showed that Livent's financial position was substantially worse than previously reported, with liabilities exceeding assets. The company filed for protection under bankruptcy laws in the United States and Canada, and its share price collapsed when trading resumed. Livent's assets were sold to SFX Entertainment in August 1999. The corporate failure was followed by litigation on several fronts. Investors pursued claims against former executives, regulators investigated the company's conduct, and the company's receiver brought an action against Deloitte & Touche over its audits. In 2009, an Ontario court convicted Drabinsky and Gottlieb of fraud and forgery connected with the preparation of Livent's financial statements. Drabinsky's sentence was later reduced by the Ontario Court of Appeal, while his conviction remained in place. The Ontario Securities Commission later imposed permanent restrictions on his ability to serve as an officer or director of a public company in Ontario and to engage in specified securities activities. Livent's legacy is therefore dual. It helped professionalize and enlarge commercial theatre production, contributed to Toronto's emergence as a major theatre destination, and delivered influential productions and venues. At the same time, its collapse became a significant case study in governance, audit oversight, executive accountability, and the financial risks of scaling live theatre through public markets.

  • 2017

    Supreme Court ruling in Deloitte audit litigation

    [1]

    The Supreme Court of Canada narrows Deloitte's liability in the receiver's audit claim and reduces the damages award.

  • 2009

    Former executives convicted

    [1]

    An Ontario court finds Drabinsky and Gottlieb guilty of fraud and forgery involving Livent's financial statements.

  • 1999

    Assets transferred to SFX Entertainment

    [1]

    The company's assets are sold to SFX Entertainment, ending Livent as an independent operating company.

  • 1998

    Accounting irregularities and bankruptcy filing

    [1]

    Livent discloses accounting problems, restates prior results, and seeks bankruptcy protection in the United States and Canada.

  • 1994

    Show Boat revival establishes Livent's large-scale production model

    [1]

    The company's lavish revival of Show Boat becomes a prominent example of its high-budget, heavily marketed theatrical strategy.

  • 1993

    Public offering and Broadway breakthrough

    [1]

    Livent becomes a public company and brings Kiss of the Spider Woman to Broadway, where it wins Best Musical at the Tony Awards.

  • 1989

    Livent is formed from Cineplex Odeon's live-entertainment division

    [1]

    Garth Drabinsky and Myron Gottlieb establish an independent live-entertainment company after acquiring Cineplex Odeon's theatrical division and related assets.

Products and positioning

A premium, vertically integrated theatre producer emphasizing large-scale productions, high production values, major venues, broad marketing, and international touring.

  • Musical theatre production

    The Phantom of the Opera

    The Phantom of the Opera was central to Livent's early growth. The company produced the show at its Toronto theatre and held Canadian rights connected with the work, later developing touring activity around the title. It represented the reproduction side of Livent's business model: using a proven international musical as an anchor for venue operations, ticket sales, and expansion into additional markets.

  • Original musical · 1993

    Kiss of the Spider Woman

    Livent brought Kiss of the Spider Woman to Broadway in 1993. The production became one of the company's most important artistic and commercial milestones, winning the Tony Award for Best Musical. It demonstrated Livent's interest in originating new large-scale theatrical properties rather than relying solely on established titles and revivals.

  • Theatre revival · 1994

    Show Boat

    Livent's 1994 revival of Show Boat was designed as a lavish, major-event production. Its scale, marketing, cast compensation, and ticket pricing reflected the company's premium positioning and helped raise expectations for the size and cost of Broadway revivals during the period.

  • Original musical · 1998

    Ragtime

    Ragtime was one of Livent's largest original ventures. The company built the Ford Center for the Performing Arts in Manhattan to house the production, linking theatrical development with venue investment. Its scale illustrated Livent's ambition to create substantial new musicals capable of anchoring a dedicated Broadway theatre.

  • Touring musical

    Joseph and the Amazing Technicolor Dreamcoat

    Livent developed touring productions of Joseph and the Amazing Technicolor Dreamcoat as part of its reproduction and touring activities. The title allowed the company to extend its operating model beyond fixed Broadway engagements and into wider North American theatrical markets.

  • Play

    Barrymore

    Barrymore was among Livent's non-musical theatrical projects. Its inclusion in the company's portfolio reflected a broader interest in producing serious plays alongside musicals, revivals, and touring properties.

Controversies

  • 2017

    Deloitte audit-liability litigation

    The Supreme Court of Canada held that Deloitte had liability in relation to negligence in auditing Livent's 1997 financial year, while narrowing the basis and amount of the damages award.

  • 2009

    Fraud and forgery convictions of former executives

    Garth Drabinsky and Myron Gottlieb were convicted in Ontario of fraud and forgery relating to Livent's financial statements for the 1993–1998 period. Drabinsky received a seven-year sentence that was later reduced to five years on appeal; Gottlieb received six years.

  • 1998

    Accounting irregularities and financial restatements

    Livent disclosed accounting irregularities and restated financial results for earlier periods. The revised statements revealed materially greater losses and liabilities than investors had previously been told.

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Marketing campaigns

  • 1994Show Boat Broadway advertising campaign

    United States · Canada

    Livent promoted Show Boat through unusually extensive Broadway advertising, including repeated full-page newspaper placements, supporting the production's positioning as a major theatrical event.

    Outcome. The campaign increased the production's visibility and contributed to Livent's reputation for aggressive, high-budget theatre marketing.

Brand decisions

  • 1998

    Seek bankruptcy protection after financial restatementStrategy

    Background

    An internal investigation found accounting irregularities, and corrected statements showed that Livent's liabilities exceeded its assets.

    Action taken

    Livent filed for bankruptcy protection in a Manhattan court and pursued parallel protection in Canada.

    Aftermath

    Trading in the company's shares resumed at a fraction of the earlier price, and the assets were sold to SFX Entertainment in 1999.

    Reported debt at bankruptcy filing. US$334 million claimed debt (November 1998)

  • 1993

    Raise public capital for live theatre expansionStrategy

    Background

    Livent required financing for productions, touring operations, theatre assets, and Broadway growth.

    Action taken

    The company completed a public stock offering and became the first publicly traded company primarily focused on live theatre.

    Aftermath

    Public-market access supported rapid expansion but also subjected the company to heightened reporting and governance expectations.

    Stock offering proceeds. C$40 million raised (May 1993)

  • 1989

    Acquire and operate a standalone theatrical businessStrategy

    Background

    Drabinsky and Gottlieb sought independence from Cineplex Odeon after an internal corporate dispute and acquired its live-entertainment division.

    Action taken

    They formed Live Entertainment of Canada Inc., retained Toronto's Pantages Theatre, and built a business around production, touring, and venue operations.

    Aftermath

    The transaction created the platform that later became Livent and enabled expansion into Broadway and other North American markets.

Recent events

  • Reported

    Livent announces LIOVIX lithium metal product[3]

    Livent announced LIOVIX, a printable formulation of lithium metal and other specialty materials for lithium-ion batteries. Livent said it looks forward to bringing the product to market in the future.

  • Reported

    Livent prices public offering of common stock[4]

    Livent announced that it had priced an underwritten public offering of 13 million common shares at $17.50 per share. The offering was expected to close on June 15, 2021, subject to customary closing conditions.

Read more

Sources4 sources

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