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L.Leroy is a historic French luxury watchmaking brand founded in Paris in 1785, now based in Biel/Bienne, Switzerland, and owned by the Festina-Lotus Group.

Last updated September 28, 2026

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Overview

L.Leroy is a luxury watchmaking brand founded in Paris in 1785 by Basile-Charles Leroy. It quickly built a strong reputation and served a prestigious clientele, becoming an official supplier to the French imperial family from 1805 and to numerous crowned heads of state throughout the 19th century. The business passed to Basile-Charles's son, Charles-Louis Leroy, and later to his grandson Louis Leroy; it became Leroy et Fils in 1828 and L. Leroy & Cie in 1889. The company was acquired by investors in the 1980s and relocated to the Swiss Jura. In 2004 it was purchased by Michel Rodriguez, founder and owner of the Festina-Lotus watchmaking group, who made it the flagship of his group. L.Leroy's headquarters are in Biel/Bienne, Switzerland. The company is responsible for several remarkable horological pieces, including the Leroy 01 watch, which won a special jury prize at the 1900 Universal Exposition, and the Chronostat marine chronometers.

History

L.Leroy was founded in Paris in 1785 by Basile-Charles Leroy. The brand quickly established a solid reputation and supplied a prestigious clientele. The Leroy house became an official supplier to the French imperial family from 1805 and subsequently to numerous crowned heads of state over the course of the 19th century. The business was taken over by Basile-Charles's son, Charles-Louis Leroy, and then by his grandson Louis Leroy. It became Leroy et Fils in 1828 and L. Leroy & Cie in 1889. The company was acquired by investors in the 1980s and transferred to the Swiss Jura. In 2004 it was purchased by Michel Rodriguez, founder and owner of the Festina-Lotus watchmaking group, who made it the flagship of his group. L.Leroy's headquarters are located in Biel/Bienne, Switzerland. The Leroy company is responsible for several remarkable horological pieces, such as the Leroy 01 watch, which received the special jury prize at the 1900 Universal Exposition, and the Chronostat marine chronometers.

  • 2004

    Purchased by Michel Rodriguez, founder and owner of the Festina-Lotus group.

  • 1980

    Acquired by investors and transferred to the Swiss Jura.

  • 1900

    Leroy 01 watch won the special jury prize at the Universal Exposition.

  • 1889

    Renamed L. Leroy & Cie.

  • 1828

    Renamed Leroy et Fils under Charles-Louis Leroy.

  • 1805

    Became an official supplier to the French imperial family.

  • 1785

    Founded in Paris by Basile-Charles Leroy.

Products and positioning

Luxury watchmaking brand with a heritage dating to 1785, positioned as the flagship of the Festina-Lotus Group.

  • Leroy 01 watch

    A remarkable timepiece that won the special jury prize at the 1900 Universal Exposition.

  • Chronostat marine chronometers

    Marine chronometers produced by the Leroy company.

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