LOGOS

LOGOS (ロゴス) is a Japanese comprehensive outdoor brand whose official website presents it as a maker and communicator of leisure goods and wear for family-friendly camping, barbecues, picnics and other outdoor activities. Its guiding slogan is "Enjoy Outing!", and its brand policy is to be loved "from five meters from the water's edge to 800 meters above sea level" — a phrase that positions the brand for casual, accessible outdoor recreation rather than extreme mountaineering. The brand explicitly aims to propose easy outdoor play for beginners as well. According to the brand's own "About LOGOS" page, LOGOS is in fact a Japanese outdoor brand, even though its maple-leaf logo sometimes leads people to assume it is a foreign brand. The company states it was established in 1985. The maple leaf mark was chosen to express the wish to be the number-one brand that expands connections between nature and people, like the veins of the leaf stretching vigorously in five directions. The brand's message for 2026 is "FUN FUN LOGOS! Enjoy Outing!", and the company describes its purpose as making not mere tools but triggers that add even one more bit of fun to a family's time outdoors: a BBQ grill to turn grilling into an event, a table to share deliciousness, a lantern to light up everyone's smiles, and a tent to make sleep time an unforgettable memory. LOGOS sells through its official online shop and describes itself as beginner-friendly for camping and outdoor goods. Its product range is broad. The official product pages list categories including GEAR (tents, bedding, outdoor electronics, cold-storage goods, furniture, kitchen tools, carry items and more), APPAREL (tops, outerwear, bottoms, socks, accessories, bags and more) and COLLECTION (food, display items, catalogs and more). Featured themes include the LOGOS Premium Line, kids' items, LOGOS disaster preparedness, and seasonal pushes such as new 2027 gear, 2026 spring/summer apparel, first-camp sets exclusive to the official online store, disaster-preparedness camping goods, and a SNOOPY (PEANUTS 75years) special feature. Representative products visible on the official shop include the Air Magic PANEL Tunnel Dome XL tent, the Elecan Power Station Pro600 portable power supply (600W/512Wh), the Elecan EleGrill CHEF, the Premium PANEL Great Double G2 Plus XL-BD tent, the Elecan 25-BF freezing/refrigerated cooler (two-door, wheeled, -30°C/20°C), the Elecan 25-BF refrigerator-freezer (-20°C/20°C), the Elecan Air Conditioner-BF, ThermoWall vacuum-insulated one-touch and carry bottles in several sizes, the Alumick thermal/cold-insulating furoshiki wrap, skin-friendly insect repellent, aromatic outdoor incense, a yabu-mosquito barrier spray, and RegenTech body-recovery room pants and T-shirts. Licensed-character collaborations such as Pokémon day bags and body bags and SNOOPY soft warm sleeping bags also appear in the rankings. The brand's identity is therefore that of a mass-market, family-oriented Japanese outdoor lifestyle brand spanning hard gear, apparel and accessories, with a strong emphasis on making outdoor fun approachable for beginners and families.

LOGOS presents itself as a Japanese outdoor brand established in 1985. On its official "About LOGOS" page, the brand notes that because of its logo image, it is sometimes mistaken for an overseas brand, but it is in fact a Japanese outdoor brand. At the time the brand was started, the maple-leaf mark was chosen to carry a specific wish: to be the number-one brand that expands the connections between nature and people, like the veins of the leaf stretching vigorously in five directions. From the beginning, the brand has been organized around the slogan "Enjoy Outing!", which its official pages describe as a watchword cherished since LOGOS was born. The brand describes itself as a comprehensive brand that proposes various ways to enjoy the outdoors and outdoor styles, updating them day by day. Its brand policy is to be loved "from five meters from the water's edge to 800 meters above sea level", and it proposes outdoor play that beginners can enjoy casually. Over time the brand has built out a broad catalog. Its official online shop organizes products into GEAR (tents, bedding, outdoor electronics, cold-storage goods, furniture, kitchen tools, carry items and more), APPAREL (tops, outerwear, bottoms, socks, accessories, bags and more) and COLLECTION (food, display items, catalogs and more). It has also developed named lines and programs such as the LOGOS Premium Line, kids' items, and LOGOS disaster preparedness, and it runs seasonal product themes including new gear for 2027, new spring/summer apparel for 2026, first-camp sets exclusive to the official online store, disaster-preparedness camping goods, and a SNOOPY (PEANUTS 75years) special feature. For 2026 the brand states a message of "FUN FUN LOGOS! Enjoy Outing!", explaining that it has thought again more deeply about "fun". It says what it wants to make is not just tools but triggers that add even one more bit of fun to a family's time outdoors — a BBQ grill to turn grilling into an event, a table to share "delicious!", a lantern to light up everyone's smiles, and a tent to make sleep time an unforgettable memory. The brand frames this as returning "FUN" to the center of manufacturing in an age when many things have become convenient, and says it has put this feeling into all of its items. It adds that LOGOS will continue to take on challenges. The evidence available does not specify the company's founder, ownership structure, or parent company, so those details are not asserted here.

• 2026

  The brand states its 2026 message as "FUN FUN LOGOS! Enjoy Outing!".

• 1985

  LOGOS is established as a Japanese outdoor brand.

A Japanese comprehensive outdoor brand for family-friendly, beginner-accessible camping, BBQ and picnics, guided by the slogan "Enjoy Outing!" and the policy of being loved from five meters from the water's edge to 800 meters above sea level.

• Air Magic PANEL Tunnel Dome XL

• Elecan Power Station Pro600 (600W/512Wh)

• Elecan EleGrill CHEF

• Premium PANEL Great Double G2 Plus XL-BD

• Elecan 25-BF freezing/refrigerated cooler (-30°C/20°C, two-door, wheeled)

• Elecan 25-BF refrigerator-freezer (-20°C/20°C)

• Elecan Air Conditioner-BF

• ThermoWall vacuum-insulated one-touch & carry bottle (750ml/500ml/350ml/200ml sets)

• LOGOS Alumick thermal/cold-insulating furoshiki

• Skin-friendly insect repellent 60mL

• Aromatic outdoor incense, 30 coils in a can

• Yabu-mosquito barrier spray 480mL

• LOGOS RegenTech body-recovery room pants

• LOGOS RegenTech body-recovery T-shirt

• Pokémon standard day bag

• Pokémon standard body bag

• SNOOPY soft warm sleeping bag 0

1. 1LOGOS （ロゴス）｜アウトドア総合ブランドlogos.ne.jp
2. 2ロゴスについて｜LOGOS （ロゴス）｜アウトドア総合ブランドlogos.ne.jp
3. 3ロゴス公式オンラインショップ｜初心者にやさしいキャンプ・アウトドア用品の通販サイトlogos.ne.jp
4. 4製品検索結果│ロゴスショップ公式オンラインlogos.ne.jp