Logitech G

Sub-brand

Logitech's gaming-peripherals brand, known for mice, keyboards, headsets, racing hardware, microphones, streaming equipment, and gaming accessories.

Last updated November 2, 2026

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First read: Nov 4, 2026
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Overview

Logitech G is the gaming-focused brand of Logitech International S.A. It develops and markets computer peripherals and related hardware for PC gaming, console gaming, esports, game streaming, simulation, and increasingly mobile and hybrid play. Its portfolio includes gaming mice, keyboards, headsets, microphones, racing wheels and pedals, flight-simulation controls, mouse pads, webcams, speakers, handheld-gaming accessories, and software used to configure and synchronize supported devices. The brand grew out of Logitech's long-standing gaming-peripherals business and was formalized as Logitech G during the early 2010s. The letter G became the principal visual and product identifier for Logitech's gaming range, replacing the need to treat gaming products merely as extensions of the general Logitech line. The brand's early and continuing strength is in performance-oriented PC peripherals, particularly lightweight or high-sensor-accuracy mice and mechanical or low-profile keyboards. Products such as the G502 family helped establish a recognizable mainstream gaming-mouse franchise, while the G Pro range was positioned around competitive play, esports use, and reduced weight or simplified designs. Logitech G serves several overlapping audiences. Competitive players tend to value sensor performance, wireless latency, weight, durability, and consistent shape. Enthusiast and desktop users often seek mechanical keyboards, customizable lighting, premium wireless systems, and software integration. Streamers and content creators are served through products such as Logitech G microphones, webcams, lighting, and related accessories, while simulation enthusiasts are addressed through Logitech G racing and flight-control products. The brand also incorporates the former ASTRO Gaming portfolio, which Logitech acquired in 2017, broadening its presence in console headsets and premium gaming audio. A major strategic feature of Logitech G is its use of proprietary or branded technologies across product generations. These have included wireless systems marketed under the LIGHTSPEED name, gaming sensors such as HERO, keyboard switches and low-profile mechanical designs, programmable controls, and the G HUB software environment. The company has also used collaborations with esports players, professional teams, game publishers, creators, and entertainment properties to build awareness and validate products among specialist communities. Logitech G is not a separately listed company. It operates within Logitech's broader multi-brand portfolio, alongside products and brands serving office, education, video collaboration, music, and creator markets. Financial reporting is generally made at Logitech group or segment level rather than as a separately disclosed Logitech G entity. The brand is active internationally and sells through Logitech's own online channels, electronics retailers, gaming-specialist stores, distributors, and regional e-commerce platforms.

History

Logitech's involvement in gaming hardware predates the Logitech G name. The company developed computer mice and other input devices for broad consumer and professional markets, and gaming products gradually became a distinct commercial and engineering category. During the early 2010s, Logitech consolidated this activity under the Logitech G identity. The brand name and the G-mark gave the company's gaming products a common platform while retaining Logitech's global distribution and manufacturing infrastructure. The initial Logitech G proposition centered on PC gaming peripherals, especially mice and keyboards. Gaming mice such as the G502 became important product families because they combined recognizable ergonomics with programmable controls, adjustable features, RGB lighting, and increasingly sophisticated sensors. Logitech also developed products for competitive players under the G Pro label. That line was designed with input from professional players and esports users and became associated with simplified forms, low weight, high-performance tracking, and wireless operation. Wireless technology became a central part of the brand's development. Logitech G's LIGHTSPEED system was used to present wireless peripherals as suitable for latency-sensitive gaming rather than as compromises compared with wired devices. The company extended the technology across mice, keyboards, and headsets, while using rechargeable batteries, onboard memory, and software customization to support desktop gaming setups. HERO sensor technology similarly became a recurring part of the brand's mouse portfolio. The brand expanded beyond conventional PC input devices. Its range came to include mechanical and low-profile keyboards, gaming headsets, microphones, webcams, speakers, mouse pads, and other desk accessories. Logitech's acquisition of ASTRO Gaming in 2017 added an established gaming-audio brand with a strong console orientation. ASTRO products continued to be sold as a distinct brand within Logitech's gaming activities, complementing Logitech G's own headsets and microphones. Simulation has been another durable part of the portfolio. Logitech inherited and developed racing-wheel and flight-control products for driving and flight simulators, serving a more specialized audience than its mainstream mouse and keyboard business. The G923 generation introduced TRUEFORCE force feedback, while later products and accessories continued to address racing and simulation enthusiasts. As game streaming and online content creation grew, Logitech G broadened its relationship with creators. Logitech's acquisition of Blue Microphones in 2018 brought recognized microphone technology into the wider company, and Logitech G products incorporated creator-oriented features such as software-controlled voice processing and integration with streaming workflows. The brand also continued partnerships with esports organizations, professional players, creators, and game-related properties. Logitech G remains a brand rather than a separately incorporated or separately listed company. Its products are sold internationally through Logitech's direct channels and third-party retailers, while group-level Logitech reporting provides the principal public financial context. The brand's current scope spans competitive gaming, mainstream PC gaming, console audio, simulation, streaming, and gaming lifestyle accessories.

2023
PRO X 2 LIGHTSPEED headset launches
[10]PRO X 2 LIGHTSPEED headset launcheslogitechg.com
Logitech G expanded its professional gaming-audio range with the PRO X 2 LIGHTSPEED wireless headset.
2020
G923 racing wheel launches
[9]G923 racing wheel launcheslogitechg.com
Logitech G launched the G923 racing wheel and pedal system with TRUEFORCE force feedback for supported games and platforms.
2018
Logitech acquires Blue Microphones
[5]Logitech to acquire Blue Microphonesir.logitech.com
Logitech acquired Blue Microphones, strengthening the wider company's creator-audio capabilities and supporting the development of products for streamers and content creators.
2017
ASTRO Gaming joins Logitech
[4]Logitech to acquire ASTRO Gamingir.logitech.com
Logitech completed the acquisition of ASTRO Gaming, expanding its gaming portfolio in premium console and gaming headsets.
2016
LIGHTSPEED wireless technology introduced
[8]LIGHTSPEED wireless technology introducedlogitechg.com
Logitech G introduced its LIGHTSPEED wireless system for gaming peripherals, making low-latency wireless operation a central part of its product strategy.
2014
G502 becomes a major gaming-mouse franchise
[7]G502 becomes a major gaming-mouse franchiselogitechg.com
The G502 line emerged as one of Logitech G's best-known gaming-mouse families, combining programmable controls, gaming sensors, and a distinctive ergonomic design.
2013
Logitech G identity established
[6]Logitech G identity establishedlogitech.com
Logitech formalized its gaming-peripherals activities under the Logitech G brand, creating a common identity for gaming mice, keyboards, headsets, and related products.

Products and positioning

A performance-oriented gaming ecosystem spanning competitive PC peripherals, console audio, simulation hardware, and creator equipment, with emphasis on wireless responsiveness, ergonomics, customization, and cross-product software integration.

Gaming mice · 2014
G502
The G502 family is a flagship Logitech G mouse platform recognized for its contoured shape, programmable controls, adjustable features, RGB lighting, and gaming-oriented sensors. Variants have been offered in wired and wireless forms, including versions using HERO sensing and LIGHTSPEED wireless technology.
Competitive gaming peripherals · 2018
PRO Series
The PRO family targets competitive players and esports users. It includes mice, keyboards, and headsets designed around restrained forms, performance-focused components, low-latency wireless options, and collaboration or testing with professional gaming communities.
Gaming keyboards · 2019
G915
The G915 is a low-profile mechanical gaming-keyboard platform. It combines slim mechanical switches, programmable controls, lighting, and wireless connectivity in a design intended for high-end gaming and desktop use.
Gaming headsets · 2020
G733
The G733 is a lightweight wireless gaming headset family with a built-in microphone, customizable lighting, and compatibility with Logitech's gaming software and wireless ecosystem.
Racing wheels and pedals · 2020
G923
The G923 is a racing-wheel and pedal system for driving simulators on compatible PC and console platforms. Its principal feature is TRUEFORCE force feedback, which is designed to convey game-engine and vehicle responses through the wheel.
Console and gaming audio
ASTRO Gaming headsets
ASTRO Gaming's headset portfolio became part of Logitech after the 2017 acquisition. The products complement Logitech G's own audio range with console-focused and premium gaming-headset offerings.
Gaming software · 2018
G HUB
G HUB is Logitech G's desktop software for supported peripherals. It provides device configuration, button and macro assignment, lighting control, profiles, firmware-related functions, and integration of selected creator and gaming features.

Controversies

2026
Logitech G GPW4 promotion draws consumer criticism
In November 2026, the official Logitech G影音旗舰店 account published promotional content for the GPW4 朱雀 mouse that combined discount messaging with dog reaction images. Some users interpreted the imagery as mocking consumers, which prompted online criticism and a trending topic on Weibo. The controversy centered on how the promotional visuals were perceived by the audience rather than on the product itself. The event was reported by tech.ifeng.com.
Source

Logitech G esports partnerships
Global
Logitech G has promoted its products through partnerships with esports teams, professional players, leagues, and gaming creators. These relationships support product testing, visibility, and the brand's positioning around competitive performance.
Outcome. The partnerships helped associate Logitech G with competitive gaming and product-development feedback from specialist users.
Source

Brand decisions

2020
Launch G923 with TRUEFORCEProduct launch
Background
Simulation gaming remained a specialized but established part of Logitech's gaming-hardware business.
Action taken
Logitech G introduced the G923 wheel and pedal system with TRUEFORCE force feedback for compatible games.
Aftermath
The launch refreshed Logitech G's racing-simulation offering and extended its branded technology beyond mice, keyboards, and headsets.
Source
2018
Acquire Blue MicrophonesM&A
Background
The growth of streaming and online content creation increased demand for dedicated microphones and creator equipment.
Action taken
Logitech acquired Blue Microphones, adding established microphone technology and a creator-oriented brand to the wider Logitech portfolio.
Aftermath
Logitech G and related Logitech creator products were able to draw on a broader audio and streaming portfolio.
Source
2017
Acquire ASTRO GamingM&A
Background
Logitech sought to expand its gaming portfolio and strengthen its position in gaming audio, particularly in console and premium-headset categories.
Action taken
Logitech agreed to acquire ASTRO Gaming and incorporated the business into its gaming activities.
Aftermath
ASTRO continued as a gaming-audio brand within Logitech's portfolio, alongside Logitech G headsets and microphones.
Source

Recent events

Unconfirmed
Reported2026.11.02
Logitech GPW4 promotion draws consumer criticism[12]Logitech G GPW4 promotion draws consumer criticismtech.ifeng.com
Logitech’s official Logitech G影音旗舰店 account published a GPW4 朱雀 mouse promotion using dog reaction images alongside discount messaging. Some users interpreted the imagery as mocking consumers, prompting online criticism and a trending Weibo topic.
2022.03.08
Reported2022.03.08
Logitech G and Black Desert announce collaboration gaming accessories[13]Logitech G与《黑色沙漠》宣布推出联名电竞周边setn.com
Logitech G announced that it would offer G512 keyboard keycaps and G304 mouse-cover collaboration products with Black Desert through Shopee Mall from March 10 to March 12. The article says the collaboration products were designed for Taiwan, Hong Kong and Macau.
2021.09.14
Reported2021.09.14
Logitech G unveils G435 wireless gaming headset[14]Logitech G发布G435无线游戏耳机impulsegamer.com
Logitech G unveiled the G435 LIGHTSPEED Wireless Gaming Headset in Australia, with availability in selected retailers planned from 28 September 2021 for two colour variations and early 2022 for the Blue & Raspberry variation.
2021.05.26
Reported2021.05.26
Logitech G partners with Bubba Wallace to promote gaming products[15]Logitech G 与 Bubba Wallace 合作推广游戏产品tireball.com
Logitech G announced a multi-year partnership with NASCAR driver Bubba Wallace to promote its simulation racing gear and other gaming products. Logitech G will be Wallace’s exclusive simulation-products partner, and its logo will appear on his uniform.
2021.04.30
Reported2021.04.30
Guinevere Capital partners with Logitech G, Spark and Eden Park on New Zealand esports facility[16]Guinevere Capital与Logitech G、Spark和Eden Park合作推出新西兰电竞设施esportsinsider.com
Investment company Guinevere Capital partnered with Logitech G, Spark and Eden Park to launch the Spark Esports Hub in New Zealand. Spark powers its 5G area, while Logitech G supplies audio, streaming and peripheral products.
2020.09.03
Reported2020.09.06
Logitech launches Playmaster gaming app[17]Logitech推出Playmaster游戏应用technology.inquirer.net
Logitech G launched Playmaster, an online application that assesses Counter-Strike: Global Offensive players' strengths and weaknesses and offers a tailored program to improve their play.
2020.05.29
Reported2020.05.29
Logitech G announces G913 TKL keyboard launch in Taiwan[18]Logitech G宣布G913 TKL键盘即将在台上市chinatimes.com
Logitech G announced that its G913 TKL wireless mechanical gaming keyboard would launch in Taiwan in June; the article also said sales were scheduled to begin June 2 at PChome and Lightec online.
2020.02.28
Reported2020.02.28
Logitech G and Herman Miller announce gaming furniture partnership[19]Logitech G 与 Herman Miller 宣布合作开发游戏家具kitguru.net
Logitech announced that its Logitech G gaming brand would enter an exclusive partnership with Herman Miller to produce a range of ergonomic furniture for gamers. The companies plan to consult esports professionals during the design phase.

Sources22 sources

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