Lojel
LOJEL is a carry-essentials brand founded in Japan in 1989, designing bags and luggage for travel and everyday movement.
Last updated September 15, 2026
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Overview
LOJEL is a carry-essentials brand whose mission is to create carry essentials that simplify movement. It was founded in Japan in 1989 by entrepreneur Chih Chang Chiang, who took his product concepts to Toyama, Japan and established a manufacturing partnership. The founder's grandson, An Chieh Chiang, serves as CEO. The brand offers products including the Cubo, Voja, Niru, and Semo lines, and emphasizes design, repair-oriented construction, free shipping and returns, and warranty coverage up to 10 years with global support.
History
LOJEL was founded in Japan in 1989 by a young entrepreneur named Chih Chang Chiang. After years of designing and selling bags at local markets, Chiang took his product concepts to Toyama, Japan, where he established a manufacturing partnership and began laying the foundation for LOJEL's journey in carry essentials. Today, the founder's grandson and LOJEL's CEO, An Chieh Chiang, continues to lead the company toward innovation for the evolving needs of modern movement. By honing in on the journeys of everyday life, LOJEL has transcended its roots in travel and integrated into the fabric of daily routines.
Products and positioning
Carry essentials designed to simplify movement, with repair-oriented design and long warranty coverage.
Cubo
A carry-on line with a front opening designed for airport speed.
Voja
A zipperless line designed for repair, available in Clay Pink.
Niru – 24H Overnighter
An overnighter bag in the Niru line.
Semo – Tote
A tote bag in the Semo line.
Recent events
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