London Transport
Brand for London's public transport system, covering underground, buses, etc.
Last updated November 4, 2026
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Overview
London Transport is the brand for London's public transport system, established in 1933, responsible for operating and managing London's underground, buses, trams, and other public transport services. The brand is known for its iconic roundel logo and Johnston typeface, an integral part of London's city image.
Products and positioning
The official brand of public transport in London, emphasizing reliability, efficiency, and urban culture.
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