Longfor Properties
A Chinese real-estate group focused on property development, commercial assets, investment, and related urban-living services.
Last updated November 4, 2026
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Overview
Longfor Properties, also known as Longfor Group, is a Chinese real-estate investment and operating group founded in Chongqing in 1993 and headquartered in Beijing. The company developed from a property-development business into a broader platform managing subsidiaries involved in property investment, development, commercial operations, property management, and related services. Its portfolio has included high-rise apartment buildings, luxury villas, office buildings, residential communities, business complexes, and large shopping malls. The group’s residential business has positioned it in the mid-to-upper segments of the Chinese housing market, while its commercial activities have extended the brand beyond homebuilding into the ownership, operation, and management of large-scale retail and mixed-use assets. Its best-known commercial format is Longfor Paradise Walk, commonly branded as Longfor Paradise Walk or Longfor Tianjie, a shopping-centre and urban-complex platform. The group has also operated long-term rental apartments under the Guanyu brand and has maintained property-management capabilities connected with its development and investment activities. Longfor was founded in Chongqing and later established its corporate headquarters in Beijing. It expanded into a number of major Chinese cities, including Beijing, Changzhou, Chengdu, Chongqing, Hangzhou, Qingdao, Shenyang, Shanghai, Xi'an, and Wuxi. The company was listed on the Hong Kong Stock Exchange in 2009 under the stock code 0960.HK. Its subsidiaries have included Beijing Huicheng Investment Limited and Beijing Longhu Properties Company Limited. A 2011 company description cited a total land property area of approximately 33.76 million square metres. Wu Yajun is identified in reference material as a co-founder and as a former or period-specific chief executive and chairwoman of the group. The available reference material does not establish a complete current executive roster or a reliable chronology for individual leadership roles. Similarly, the available material does not provide sufficient recent financial information to summarize revenue, profit, market capitalization, debt, or other current metrics without risking outdated or unsupported reporting. Longfor’s business identity is therefore best understood as that of a China-focused integrated real-estate developer and commercial operator rather than a single residential-development brand.
History
Longfor Properties was established in Chongqing in 1993 by Wu Yajun and developed as a Chinese property company with activities spanning investment, development, and management. Its early and core business was residential real estate, including high-rise housing, villas, and other residential projects. The group subsequently broadened its operating model by adding commercial property and related urban services, allowing it to participate not only in the sale and development of homes but also in the operation of shopping centres, business complexes, offices, and other income-generating assets. The company later headquartered its corporate operations in Beijing while retaining a China-wide development footprint. Reference material identifies operations in Beijing, Changzhou, Chengdu, Chongqing, Hangzhou, Qingdao, Shenyang, Shanghai, Xi'an, and Wuxi. Its subsidiary structure has included Beijing Huicheng Investment Limited and Beijing Longhu Properties Company Limited. By December 2011, the company was described as holding or managing a land property base of about 33.76 million square metres, illustrating the scale reached during its expansion period. A significant strategic feature of Longfor’s development was the combination of residential construction with commercial operation. The Longfor Tianjie, also known in English as Longfor Paradise Walk, platform represents the group’s shopping-centre and mixed-use business. These projects enabled the company to retain an operating role after development and to build recurring commercial activity around retail, dining, entertainment, and urban services. Longfor also expanded into property management and long-term rental housing, including the Guanyu apartment platform, giving it exposure to additional stages of the urban-living cycle. Longfor completed its public-market transition with a listing on the Hong Kong Stock Exchange in 2009 under stock code 0960.HK. The listing provided a public-company structure for a group managing numerous property-related subsidiaries and helped establish Longfor as a sizeable Chinese listed real-estate enterprise. Reference material also placed the company among the Forbes Global 2000 companies in 2019, at number 345 in that list, although that ranking should not be treated as a current measure of size or performance. Wu Yajun is described in the available material as a co-founder and as chief executive officer and chairwoman during the period covered by the cited company description. The supplied sources do not provide a sufficiently complete chronology of subsequent leadership changes, nor do they establish a current executive list. The company’s present status is recorded as active, but detailed current financial, operational, and leadership information should be updated from recent company filings or official disclosures before being added to this entry.
- 2019
Included in the Forbes Global 2000 ranking
[1]Reference material placed Longfor Properties at number 345 in the 2019 Forbes Global 2000 list.
- 2011
Land property base reported at approximately 33.76 million square metres
[1]Reference material reported that the group’s total land property reached approximately 33.76 million square metres as of December 2011.
- 2009
Hong Kong stock-market listing
[1]Longfor Properties became a public company on the Hong Kong Stock Exchange under stock code 0960.HK.
- 1993
Company founded in Chongqing
[1]Longfor was established in Chongqing as a property business founded by Wu Yajun and associated with residential real-estate development.
Products and positioning
An integrated Chinese real-estate developer and commercial operator with a mid-to-upper-market residential focus and a substantial urban retail and mixed-use platform.
Residential real estate
Residential developments
Longfor’s core development portfolio has included high-rise apartment buildings, residential communities, and luxury villas. These projects form the conventional property-development side of the group and are complemented by commercial facilities and property services. The available sources do not identify individual residential project names or launch dates with sufficient detail.
Commercial real estate
Longfor Tianjie
Longfor Tianjie, also rendered in English as Longfor Paradise Walk, is the group’s major shopping-centre and urban-commercial format. Tianjie projects are associated with large-scale retail and mixed-use complexes that can include dining, entertainment, offices, and other urban services. The reference material does not provide a complete list of sites or a precise launch date for the format.
Long-term rental apartments
Longfor Guanyu
Longfor Guanyu is the group’s long-term rental apartment platform. It extends Longfor into professionally operated rental housing rather than one-time residential sales, linking accommodation services with the company’s wider property-development and urban-operations capabilities. The supplied sources do not specify the platform’s launch year or complete geographic footprint.
Commercial and mixed-use real estate
Office and business complexes
The group’s stated product scope includes office buildings and business complexes. These assets broaden Longfor’s portfolio beyond residential construction and may be integrated with shopping centres, housing, and other mixed-use components. Specific projects, tenants, and launch dates are not identified in the available reference material.
Property services
Property-management services
Property management is one of the related service activities associated with Longfor’s group structure. The business supports the operation and maintenance of residential and commercial assets and extends the group’s involvement beyond development and sales. The supplied material does not provide a separate brand history or detailed service catalogue.
Controversies
2026
Shenzhen Longfor Yuhujing Accused of '97 Quality Issues' After Handover; Housing Bureau Summons Developer
After Shenzhen Guangming District's Longfor Yuhujing was handed over in late 2025, at least 40 homeowners reported issues including wall seepage, hollow tiles, cracked window glass, and loose wooden floors; a third-party home inspection report listed 97 problems (9 serious). Homeowners accused the developer of rushing construction and "forcing handover"; Longfor responded that completion acceptance filing had been completed and that there was no "reduced-specification delivery." Impact and handling: the Guangming District Housing and Construction Bureau said its verification found no structural or functional reduction in specifications, but confirmed local construction quality defects; on March 28, 2026, it summoned the construction, contractor, and supervision units on site and ordered rectification unit by unit. As of July 2026, some homeowners still said leaking had not been fixed after half a year and they could not move in; the bureau said it would continue to supervise. Status: regulatory notification. Involved entity: Longfor Group Holdings Limited (developer of the Shenzhen Longfor Yuhujing project). Scope: Longfor Yuhujing project in Guangming District, Shenzhen.
Recent events
Reported
Longfor Group reduces workforce by about 15,700 over three years[8]
Longfor Group's total headcount fell from 44,065 at the end of 2021 to 28,364 at the end of 2024, a cumulative reduction of about 15,700 employees, as part of cost control and a strategic shift toward development plus operations and services.
Reported
Longfor announces acquisition of technology and healthcare assets[9]
Longfor Group announced that it planned to acquire technology company Baiyou Technology and the Youyou women’s and children’s hospital asset, with a combined stated consideration of RMB 2.16 billion.
Longfor Group receives the China Charity Award[10]
Longfor Group was among 196 organizations and individuals recognized with the China Charity Award at a ceremony in Beijing.
Reported
Longfor announces organizational restructuring[11]
Longfor announced an organizational restructuring, including renaming its headquarters as the Group Empowerment Platform and placing its property development business in a newly established Property Development Business Unit.
- Unconfirmed
Longfor TOD project park groundbreaking[12]
A groundbreaking ceremony was held for the city park at the Longfor TOD complex project in Tianjin.
- Unconfirmed
Reported
Longfor's Lan Jing wins 2020 Zhan Tianyou Award residential gold award[13]
Longfor's Lan Jing residential project received the 2020 China Civil Engineering Zhan Tianyou Award gold award for outstanding residential communities.
Reported
Longfor announces Wen Jiebang's promotion to group vice president[14]
Longfor Group announced that Hu-Su Longfor general manager Wen Jiebang would become a group vice president and lead the engineering safety management team.
- Unconfirmed
Reported
Topstrong signs annual supply cooperation agreement with Longfor[15]
Topstrong signed a 2020–2021 annual centralized procurement strategic cooperation agreement with Longfor for the supply of interior-door hardware.
Longfor launches free online medical consultation service for residents[16]
Longfor brought the core functions of its online medical consultation service forward and made them available free to residents on February 3. The service was offered through a collaboration with 杏树林.
Reported
Longfor agrees to acquire and subscribe for Greentown Service shares[17]
Longfor Group subsidiaries entered into a framework agreement to acquire 139 million Greentown Service shares, representing 5% of its total share capital, and separately agreed to subscribe for shares that would bring the combined holding to 10% of Greentown Service's enlarged issued share capital, subject to the agreements' terms and conditions.
Sources27 sources
- 1Longfor Properties - Wikipediaen.wikipedia.org
- 2Longfor official websitelongfor.com
- 3发展历程_龙湖集团官网longfor.com
- 4企业介绍_龙湖集团官网longfor.com
- 5品牌资料库_龙湖集团官网longfor.com
- 6Shenzhen Longfor Yuhujing Accused of '97 Quality Issues' After Handover; Housing Bureau Summons Developerm.mp.oeeee.com
- 7Shenzhen Longfor Yuhujing Accused of '97 Quality Issues' After Handover; Housing Bureau Summons Developerfinance.sina.com.cn
- 8龙湖集团三年间累计减少约1.57万名员工163.com
- 9龙湖集团宣布收购智能科技及医疗服务资产finance.sina.com.cn
- 10龙湖集团荣获“中华慈善奖”gz.house.ifeng.com
- 11龙湖集团宣布组织架构调整finance.sina.com.cn
- 12龙湖TOD综合体公园开工house.enorth.com.cn
- 13龙湖·揽境荣获2020中国土木工程詹天佑奖优秀住宅小区金奖house.cqnews.net
- 14龙湖集团宣布温介邦将升任集团副总裁tech.sina.com.cn
- 15顶固与龙湖签订年度户内门五金供货合作协议finance.sina.com.cn
- 16龙湖为业主开通免费线上问诊服务house.shm.com.cn
- 17龙湖集团拟收购并认购绿城服务股份finance.sina.com.cn
- 18龙湖拟收购绿城服务5%股份house.cnfol.com
- 19龙湖旗下公司取得西安项目公司45%股权finance.sina.com.cn
- 20龙湖集团：10.76亿港元收购绿城物业5%股份finance.sina.com.cn
- 21龙湖集团(00960)收购绿城服务股份，布局社区服务业务finance.sina.com.cn
- 22龙湖集团入股绿城服务：不构成同业竞争 属财务投资finance.sina.com.cn
- 23龙湖集团收购绿城物业5%股份 总代价约10.76亿港元finance.sina.com.cn
- 24龙湖入股绿城服务 不排除后续合作house.people.com.cn
- 25龙湖入股绿城服务 不排除后续合作finance.sina.com.cn
- 26龙湖入股绿城服务 不排除后续合作finance.sina.com.cn
- 27龙湖入股绿城服务 不排除后续合作 ——凤凰网房产济南jn.house.ifeng.com
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