Look

Look is a Danish cigarette brand introduced in 1966 by the Scandinavian Tobacco Group. It is associated primarily with the Danish tobacco market, although the brand has also been sold, currently or historically, in Sweden and Germany. Look cigarettes use an American tobacco blend and have been offered in several variants, including Original, Gold, Silver, and Menthol. The brand's manufacturing history reflects structural changes in the Scandinavian tobacco industry. During a major reorganization of the Scandinavian Tobacco Group in 1990, cigarette production was transferred to the group's sister company House of Prince. House of Prince subsequently became part of British American Tobacco through an acquisition completed in 2008. As a result, House of Prince is the principal manufacturer of Look within the British American Tobacco group. Look has been sold in four principal versions, all described as 100 millimetres long. Look Original is also known as Look Red. The Menthol variant has subsequently been referred to as Prince Menthol Boost, reflecting changes in the naming and positioning of the product within the House of Prince portfolio. Available variants and market availability can vary by jurisdiction and over time, particularly because tobacco-product regulation affects menthol products, packaging, and product descriptors. The brand's identity is therefore best understood as a Scandinavian cigarette label within a broader tobacco-company portfolio rather than as an independent company. Public reference material identifies Denmark as its main market and does not establish a separate corporate headquarters, standalone website, public listing, or independent management team for Look.

Look was introduced in Denmark in 1966 by the Scandinavian Tobacco Group. The brand developed as part of the group's cigarette portfolio and became primarily associated with the Danish market. Reference material also records sales in Sweden and Germany, though it does not specify the precise periods or the current distribution status in each of those countries. A significant organizational change occurred in 1990, when the Scandinavian Tobacco Group undertook a major reorganization of its cigarette operations. Manufacturing of the group's cigarette brands, including Look, was moved to House of Prince, a sister company within the wider corporate structure. This change separated the brand's historical origin within the Scandinavian Tobacco Group from its principal manufacturing base. House of Prince later entered the British American Tobacco group. British American Tobacco acquired House of Prince in 2008, making it the main producer of Look identified in the available reference material. The brand consequently became part of a multinational tobacco portfolio while retaining its Danish and Scandinavian market identity. Look cigarettes use an American blend and have been produced in four principal versions: Look Original, also called Look Red; Look Gold; Look Silver; and Look Menthol. The variants are described as 100 millimetres long. The menthol product is now referred to as Prince Menthol Boost in the available reference material, indicating a product-name change or portfolio alignment under House of Prince. No detailed public information in the supplied sources establishes the launch dates of individual variants, their precise technical specifications, or the current legal availability of every version. The available account provides no evidence that Look operates as an independent legal company. It is a cigarette trademark or product brand whose production and ownership are connected to House of Prince and British American Tobacco. Its history is consequently shaped by Scandinavian tobacco-industry consolidation, manufacturing centralization, and later multinational ownership.

• 2008

  House of Prince becomes part of British American Tobacco

  [1]Look (cigarette)en.wikipedia.org

  British American Tobacco acquires House of Prince, which becomes the principal manufacturer associated with Look.

• 1990

  Cigarette manufacturing moves to House of Prince

  [1]Look (cigarette)en.wikipedia.org

  During a reorganization of the Scandinavian Tobacco Group, production of its cigarette brands is transferred to the sister company House of Prince.

• 1966

  Look is introduced

  [1]Look (cigarette)en.wikipedia.org

  The Scandinavian Tobacco Group introduces Look as a Danish cigarette brand.

A Danish cigarette brand in the House of Prince and British American Tobacco portfolio, primarily associated with the Scandinavian market.

• Cigarettes

  Look Original

  Look Original is one of the principal Look cigarette variants and is also known as Look Red. It is an American-blend cigarette and, like the other listed Look variants, is described as 100 millimetres long.

• Cigarettes

  Look Gold

  Look Gold is a variant in the Look cigarette range. The supplied reference identifies it as one of the brand's four principal versions but does not provide a launch date or detailed product specifications.

• Cigarettes

  Look Silver

  Look Silver is a listed Look cigarette variant. Available reference material identifies the product name and its place in the range but does not establish detailed blend, emissions, launch-date, or market-availability information.

• Menthol cigarettes

  Look Menthol

  Look Menthol is the menthol variant in the documented Look range. The reference material states that it is now called Prince Menthol Boost, suggesting that the product has been renamed or integrated into the Prince portfolio.

• 2008

  Acquisition of House of Prince by British American TobaccoM&A

  Background

  House of Prince was the manufacturing company associated with Look following the 1990 Scandinavian Tobacco Group reorganization.

  Action taken

  British American Tobacco acquired House of Prince.

  Aftermath

  Look became part of a British American Tobacco tobacco-brand portfolio, with House of Prince identified as its main producer.

  Source

• 1990

  Centralization of cigarette manufacturingStrategy

  Background

  The Scandinavian Tobacco Group was undergoing a major reorganization of its cigarette operations.

  Action taken

  Manufacturing of Look and the group's other cigarette brands was moved to the sister company House of Prince.

  Aftermath

  House of Prince became the manufacturing entity associated with Look and later passed into British American Tobacco ownership.

  Source

1. 1Look (cigarette)en.wikipedia.org