Recent events
Recent events tied to this brand in public sources.
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2026
L’Oréal announces Social Salon partnership
L’Oréal is partnering with homelessness charity St Mungo’s and Haircuts4Homeless on a new “Social Salon” initiative aimed at supporting rough sleepers’ wellbeing.
2026
Minnesota files lawsuit against L’Oréal over hair relaxer marketing
Minnesota Attorney General Keith Ellison filed a lawsuit against L’Oréal and related companies, alleging they marketed chemical hair relaxers while concealing research linking their use to increased cancer risk. The allegations have not been proven in court.
2026
Minnesota sues L’Oréal over hair products
Minnesota Attorney General Keith Ellison filed a lawsuit alleging that L’Oréal knowingly marketed and sold hair products to Black women and girls as safe despite increasing cancer risks. A L’Oréal USA spokesperson contested the conclusions reached by the Attorney General’s Office.
2026
L’Oréal-Unesco Young Talents Middle East Award 2026
Dr Sarah bint Hamad al Araimi won the L'Oréal-Unesco Young Talents Middle East Award for 2026 in the post-doctoral research category.
2022
Nykaa and L’Oréal settle packaging copyright litigation
Nykaa and L’Oréal settled litigation in which L’Oréal had alleged that certain Nykaa packaging resembled its Maybelline trademark. The settlement, including L’Oréal’s approval of modified artwork adopted by Nykaa, was approved by the Delhi High Court and District Court.
2022
Shopee announces five new brand partners for its $100 Million Dollar Club
Shopee announced partnerships with L’Oreal Group, Oppo, realme, Samsung, and Xiaomi under its Shopee 100 Million Dollar Club programme.
2022
L’Oréal debuts Colorsonic and Coloright at CES 2022
L’Oréal debuted the Colorsonic at-home hair-coloring device and the Coloright salon diagnostic tool at CES 2022. The article said both products were expected to launch to consumers in 2023; it does not report that consumer launches had occurred.
2021
L’Oréal responds to complaints over promotions
L’Oréal apologized for confusion caused by its complicated promotion mechanisms, said some lower prices may have resulted from customers using multiple platform coupons, and said it was investigating and would seek fair solutions for affected customers.
2021
Viya and Li Jiaqi announce suspension of cooperation with L’Oréal
Viya and Li Jiaqi separately announced that they would suspend their cooperative partnership with L’Oréal amid disputes over promotions and customer complaints.
2021
Watsons launches more than 1,600 Sustainable Choices products
Watsons launched more than 1,600 “Sustainable Choices” products in stores and online, in collaboration with global supplier partners.
2021
L’Oréal announces recycled-plastic cosmetic bottle
L’Oréal Group announced a cosmetic bottle made entirely from plastic recycled using Carbios’ enzymatic recycling technology. The group said it planned to put the innovation into production in 2025, and Biotherm would be the first group brand to use the bottle.
2021
L’Oréal sponsors four onePULSE legacy scholarships
L’Oréal announced a $400,000 contribution from its Inclusive Beauty Fund to sponsor four annual beauty scholarships in the onePULSE Foundation’s 49 Legacy Scholarship Program.
2020
L’Oréal signs license agreement with Micreos for cosmetic development
L’Oréal signed a license agreement with Micreos, under which Micreos would give L’Oréal access to an endolysin of interest in the cosmetic field. L’Oréal aims to develop cosmetic solutions targeting the skin microbiome.
2020
Chemist Warehouse hosts 50%-off sale
Australian pharmacy Chemist Warehouse hosted a 50% off sale, with markdowns already underway and continuing until September 27. The article says major brands including L'Oreal, Rimmel, Trilogy and Elizabeth Arden were participating.
2020
L'Oréal expands ModiFace virtual try-on service to Amazon Canada
L'Oréal's ModiFace began providing its augmented-reality and AI technology to Amazon beauty consumers in Canada, allowing customers to virtually test makeup shades using smartphone cameras. The service had previously been available in the U.S., U.K. and Japan.
2020
Peacock names launch sponsors
NBCUniversal said that Capital One, L’Oreal, Molson Coors, Subaru and Verizon had signed up as launch sponsors for its Peacock streaming service, which was scheduled to debut on April 15.
2020
L'Oréal completes acquisition of Mugler and Azzaro fragrance brands
L'Oréal announced that it completed its acquisition of the Mugler and Azzaro fragrance brands, formerly part of Clarins' fragrance business.
2020
First Armani Beauty monobrand store opens in Romania
L’Oréal Group opened its first Armani Beauty monobrand store in Romania, at Baneasa Shopping City in northern Bucharest.
2020
L'Oréal reports 2019 results
L'Oréal released its 2019 financial results, reporting sales growth of 10.9% to €29.87 billion and operating profit growth of 12.7% to €5.54 billion.
2020
L’Oréal unveils Perso smart skincare device
L’Oréal unveiled Perso, an AI-powered at-home system designed to provide personalized skincare solutions. The device was scheduled to launch in 2021 in partnership with one of L’Oréal’s skincare brands.