Skip to content

Lorus is a watch brand made and marketed by Seiko Watch Corporation, first launched in Europe in 1982.

Last updated September 15, 2026

AI crawler reads

2requests

1companies
  • Anthropic2
Profile
2
Controversies
0
JSON · MD
0
First read
Nov 4, 2026
Latest read
Nov 4, 2026

From this site's server log

Overview

Lorus is one of the brands made and marketed by Seiko Watch Corporation, which also makes Seiko watches and Seiko and Lorus clocks. It was first launched in Europe in 1982 to complement the already popular Seiko brands, and was an instant success, offering affordable products with high design and technology qualities. Its watches are sold through dealer networks in Europe, Canada, South Africa, Fiji and Oceania. While the group's brands span a wide price range from Euro 16 to Euro 2,500, Lorus concentrates on the Euro 16 to Euro 160 range. The collection includes Sports, Dress, Women, Classic and Kids categories, with functions such as solar, digital, duo-display and alarm-chronographs.

History

Lorus was first launched in Europe in 1982 to complement the already popular Seiko brands. According to the brand, it was an instant success, offering not only affordable products, but products with high design and technology qualities. Lorus is one of the brands made and marketed by Seiko Watch Corporation, which also makes Seiko watches and Seiko and Lorus clocks. Taking advantage of the technology advancement commitments of Seiko Watch Corporation, Lorus offers a wide variety of watches alongside standard functions such as solar, digital, duo-display and alarm-chronographs. Its watches are sold through dealer networks in Europe, Canada, South Africa, Fiji and Oceania.

Products and positioning

Affordable watches with high design and technology qualities, concentrated on the Euro 16 to Euro 160 price range.

  • Sports watches

  • Dress watches

  • Women's watches

  • Classic watches

  • Kids' watches

Sources5 sources

Cite this profile: Cite the canonical profile. /brand-wiki/lorus · Editorial policy · How profiles are compiled