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Lost Language

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Lost Language is a British electronic music record-label imprint associated with Hooj Choons.

Last updated August 25, 2026

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Overview

Lost Language is a British electronic music record-label imprint that emerged from the Hooj Choons label family. It is associated with the progressive house, trance, and related electronic dance music scenes that defined Hooj Choons’ catalogue during the 1990s and early 2000s. Hooj Choons was established in 1990 by Alex Simons and Jeremy “Red Jerry” Dickens and became known for club releases that sometimes crossed into the wider commercial market. Lost Language functioned as a continuing outlet for material after the parent label’s original operation was wound down. Hooj Choons announced its dissolution in 2003 after issuing 136 singles and a series of compilation albums. The imprint that survived this closure was Lost Language, which then continued independently under the management of its owners. One documented release from this period is Oid, an album by Space Manoeuvres. The continuation gave the Hooj-associated catalogue and creative network a route beyond the end of the original Hooj Choons run, while retaining the broader label family’s focus on electronic dance music. The available reference material does not establish a separate founding date, corporate registration, headquarters, current ownership structure, executive roster, official website, or present operating status for Lost Language. It also does not provide a complete Lost Language discography. Its documented historical importance therefore lies primarily in its role as the successor or surviving imprint of Hooj Choons rather than as a fully documented standalone corporation. The label should not be confused with unrelated entities using the phrase “Lost Language.”

History

Lost Language developed within the Hooj Choons ecosystem, a British house and electronic dance music label founded in 1990 by Alex Simons and Jeremy “Red Jerry” Dickens. Hooj Choons began with the release of “Carnival da Casa” by Rio Rhythm Band and later gained wider recognition through releases such as Felix’s “Don’t You Want Me,” which was co-produced by Red Jerry and Rollo of Faithless. During the following decade, the label issued club records by artists and production projects including Diss-Cuss, Tilt, Oliver Lieb, and JX. It also expanded beyond individual singles through a sequence of mix and compilation albums. By 2003, Hooj Choons had announced that it would dissolve after a catalogue described in the available reference material as comprising 136 singles and twelve album-length compilations. Lost Language was identified as the imprint that survived the closure. Rather than ending with the parent label, it continued independently under the management of its owners. This transition made Lost Language the principal continuing link to the Hooj Choons label family after the original imprint ceased its initial run. The post-2003 catalogue documented in the supplied material includes Oid, an album by Space Manoeuvres. The reference does not supply a full chronology of Lost Language releases, a separate founder list, or details of its legal and organizational structure. It also does not confirm whether the imprint remains active today. Consequently, Lost Language is best documented as a historically significant British electronic music imprint and Hooj Choons successor rather than as a fully mapped independent record company.

  • 2003

    Lost Language survives the dissolution of Hooj Choons

    [1]

    Hooj Choons announced its dissolution, while Lost Language continued as the surviving associated imprint and operated independently under its owners’ management.

  • Release of Oid by Space Manoeuvres

    [1]

    Lost Language continued its catalogue activity with the release of Oid, an album credited to Space Manoeuvres. The available reference does not state the release year.

Products and positioning

An electronic music imprint carrying forward part of the Hooj Choons label tradition, with an emphasis on progressive and club-oriented dance music.

  • Album

    Oid

    Oid is an album by Space Manoeuvres identified in the available reference as a Lost Language release. It represents the imprint’s documented continuation after the dissolution of Hooj Choons and sits within the progressive electronic dance music context associated with the wider Hooj label family.

Brand decisions

  • 2003

    Continuation as an independent imprint after Hooj Choons’ dissolutionStrategy

    Background

    Hooj Choons ended its original operation after a substantial run of singles and compilations. Lost Language was the associated imprint that survived the closure.

    Action taken

    Lost Language continued independently under the management of its owners, providing an ongoing outlet for related electronic music releases.

    Aftermath

    The move preserved a continuation of the Hooj Choons label family, with Oid by Space Manoeuvres cited as a subsequent release.

Sources1 sources

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