loversoul
Japanese record label founded in 2010 by GLAY's TAKURO, originally named loversoul music & associates and renamed LSG in 2016.
Last updated September 29, 2026
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Overview
loversoul (also known as loversoul music & associates, and since 2016 as LSG) is a Japanese record label operated by Rubber Soul, the management agency of the rock band GLAY. It was established in June 2010 under the concept "so that GLAY can be more true to music," and launched alongside the GLAY official store G-DIRECT in August of the same year. The label was founded by GLAY guitarist TAKURO, who serves as its representative. In June 2016, on its sixth anniversary, the label changed its name to LSG. The label releases music by GLAY and related artists, and its catalog includes singles, albums, and live releases. Its official website, lsg.jp, carries news, artist information, discography, and an official store. The label's activities are closely tied to GLAY's releases and tours, including the 2026 single "汚れた英雄" and the live release "The Millennium Eve 2025 in Tokyo Dome."
History
loversoul was established in June 2010 by TAKURO, guitarist of the Japanese rock band GLAY, under the name loversoul music & associates. The label was created with the stated intention "so that GLAY can be more true to music," and it was operated by Rubber Soul, GLAY's management agency. In August 2010, the label launched the GLAY official store G-DIRECT, aiming to deliver works filled with the feelings of GLAY's four members to fans through various approaches. On June 9, 2016, marking the label's sixth anniversary, the name was changed to LSG. The announcement explained that the label would make a fresh start and challenge all possibilities to aim for even greater heights. TAKURO serves as the label's representative. The label's official website, lsg.jp, provides news, artist information, discography, and an official store. Its catalog includes GLAY singles, albums, and live releases, such as the 2026 single "汚れた英雄" and the live release "The Millennium Eve 2025 in Tokyo Dome."
loversoul music & associates established by TAKURO
GLAY official store G-DIRECT launched
Label name changed to LSG on its sixth anniversary
Products and positioning
A label dedicated to GLAY's artistic vision and direct-to-fan releases.
GLAY single '汚れた英雄'
GLAY live release 'The Millennium Eve 2025 in Tokyo Dome'
TAKURO album 'May Love Guide Your Way'
GLAY release '旅する理由を待ちながら'
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