
Lukfook
Hong Kong-based jewellery group specializing in gold, platinum, diamond and gemstone jewellery.
Last updated October 14, 2026
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Overview
Lukfook is the consumer-facing jewellery brand of Luk Fook Holdings (International) Limited, a Hong Kong-listed group engaged in jewellery sourcing, design, manufacturing, wholesaling, trademark licensing and retailing. The business was established in 1991, when its first Lukfook Jewellery shop opened in North Point, Hong Kong. From its original Hong Kong retail base, the group expanded into Mainland China, Macau and a number of overseas markets, combining directly operated shops with licensed and other retail arrangements. The brand’s core assortment consists of gold and platinum jewellery, diamond jewellery and gem-set products. Its offer also includes wedding and bridal jewellery, jadeite and other gemstone pieces, and, in more recent years, watches aimed at the mid- to high-end market. Gold jewellery is particularly important to the brand’s identity in Greater China, where products are commonly purchased for weddings, festivals, gifting and wealth-related cultural reasons. Lukfook competes through a combination of recognizable Hong Kong jewellery branding, broad store coverage, product design, manufacturing and sourcing capabilities, and service-oriented retail presentation. The company developed an important Mainland China presence during the 1990s and 2000s. It opened its first Guangdong shop in 1994, obtained a sole-proprietorship licence in Mainland China in 2003, and subsequently built a large mainland network. As of January 2024, the group reported more than 3,240 shops in Mainland China. The company also established locations in Macau, Canada, the United States, Singapore, Malaysia, South Korea and Cambodia. Its international outlets primarily extend the brand to Chinese-speaking communities, tourists and customers seeking Hong Kong jewellery products outside Hong Kong and Mainland China. Lukfook has invested in operational infrastructure as well as retail expansion. In 2002, it acquired land in Panyu, Guangzhou, for a jewellery processing plant within the Luk Fook Jewellery Garden. The group also established China Gems Laboratory Limited in Hong Kong in 1996. The laboratory later obtained ISO 17025 accreditation in areas including jadeite authentication, diamond testing and gold testing, while also meeting ISO 9001 quality-management requirements. These capabilities support product testing, quality assurance and the group’s broader vertically integrated model. The group became a public company in May 1997 through a Main Board listing on the Stock Exchange of Hong Kong, retaining the stock code 0590. In the mid-2010s, its sourcing position in diamonds was strengthened through a three-year rough-diamond sales contract with De Beers, under which Lukfook became one of the company’s sightholders. Lukfook has also expanded through partnerships and investments, including an announced acquisition of a 50 percent interest in CGS in 2014. Lukfook remains an active jewellery group with Hong Kong roots and a predominantly Greater China-oriented retail footprint. Its business spans branded retail, manufacturing and processing, wholesale, licensing, gem and jewellery testing, and selected watch offerings. The group’s financial year 2023–24 revenue and operating profit were reported at approximately HK$15.326 billion and HK$2.041 billion respectively; these figures describe the listed group rather than a separately reported standalone brand. Luk Fook Jewellery is a Hong Kong jewellery brand associated with the Luk Fook business group. Its activities cover the sourcing, design, wholesale, trademark licensing and retailing of jewellery products, with particular emphasis on gold, platinum, diamond and gemstone categories. The brand operates across Hong Kong, Mainland China, Macau and overseas markets, and presents its international development around the idea of expressing a Hong Kong brand through international markets. The brand's assortment is centered on precious-metal jewellery and gem-set products. Gold jewellery is a particularly important category, alongside platinum pieces, diamond jewellery and other gemstone jewellery. Its business model combines branded retail distribution with supply-chain and brand-management functions, allowing the name to be used across directly operated, franchised or otherwise authorized retail channels, where applicable. The available official description also identifies wholesale and trademark authorization as part of the broader operating scope. Luk Fook Jewellery serves consumers purchasing jewellery for personal wear, gifting and traditional or commemorative occasions. Its market presence extends beyond Hong Kong into Mainland China, Macau, Southeast Asia and other international locations. The official website reports approximately 2,900 retail points worldwide, although the cited material does not provide a precise date or a market-by-market breakdown for that figure. The available reference material does not establish a reliable standalone founding year, named founder, current executive roster, ownership structure or stock ticker for the brand itself. It should therefore be distinguished from any separately documented corporate entity within the wider Luk Fook group. The brand is active and continues to position international expansion as an important direction, while its core commercial identity remains that of a Hong Kong-origin jewellery retailer and brand platform.
History
Lukfook began in 1991 with the opening of its first Lukfook Jewellery shop in North Point, Hong Kong. The company entered a jewellery market shaped by strong demand for gold, wedding jewellery, diamonds and other precious-stone products. Its Hong Kong origins continued to influence the brand’s identity as it expanded beyond its initial store base. The first major geographic extension came in 1994, when Lukfook opened a shop in Guangdong Province. The group subsequently developed a wider Mainland China platform and obtained a sole-proprietorship licence there in 2003. Mainland expansion became central to the business, eventually producing a network of more than 3,240 shops as of January 2024. The company also entered Macau in 2002 and developed overseas operations in Canada, the United States, Singapore, Malaysia, South Korea and Cambodia. Lukfook invested in technical and production capabilities alongside its retail growth. China Gems Laboratory Limited was established in Hong Kong in 1996. The laboratory later achieved ISO 17025 accreditation for jadeite authentication, diamond testing and gold testing in stages during 2005, 2009 and 2015, and also met ISO 9001 quality-management requirements. In 2002, the group acquired a 350,000-square-foot site in Panyu, Guangzhou, for a jewellery processing plant at the Luk Fook Jewellery Garden. The plant and related facilities helped support the group’s sourcing, processing and supply-chain activities. The group became publicly listed in May 1997 on the Main Board of the Stock Exchange of Hong Kong under stock code 0590. It established a jewellery portal in 2000 and continued developing its store network during the early 2000s. The group opened its first North American store in Canada in 2003, followed by its first United States store in 2006 and its first Singapore store in 2010. In 2011, the Luk Fook Jewellery Centre in Jordan, Hong Kong, was officially opened as the group’s headquarters, while expansion work continued at the Panyu processing facilities. The mid-2010s brought further changes in sourcing and corporate development. Lukfook announced the acquisition of a 50 percent interest in CGS in 2014. In 2015, it entered a three-year rough-diamond sales contract with De Beers and became one of De Beers’ sightholders. This arrangement gave the group a recognized position within the rough-diamond supply system and supported its diamond-jewellery business. International retail activity continued in 2016, with openings or expansions in Kuala Lumpur, New York and Seoul. The brand added a second New York shop and a second San Francisco shop in the period described in the company’s historical account. In 2018, it entered Cambodia through a flagship store in Phnom Penh. The same year, a Canadian outlet at CF Markville temporarily closed after a robbery. This was a store-security incident rather than a reported corporate scandal. Over time, Lukfook’s business broadened from Hong Kong retailing into an integrated jewellery group. Its activities now include the sourcing, designing, processing, wholesaling, licensing and retailing of gold and platinum jewellery and gem-set products, together with a growing presence in watches aimed at the mid- to high-end segment. The group remains listed in Hong Kong and continues to operate an extensive Greater China network supported by selected overseas stores. Luk Fook Jewellery is presented in the available official material as a Hong Kong jewellery brand with activities spanning product sourcing, design, wholesale, trademark authorization and retail. Rather than being limited to a single retail format, the brand's operating scope covers several stages of the jewellery value chain. This structure supports the development and distribution of branded gold, platinum, diamond and gemstone products across multiple markets. Gold jewellery forms a central part of the brand's product identity, while platinum, diamonds and other gemstones broaden the assortment. These categories allow the brand to address everyday adornment, gifting and occasion-based jewellery purchasing. The available references do not provide enough information to document individual collections, named product series, design leaders or launch dates without speculation. The brand's geographic development has extended from its Hong Kong base into Mainland China, Macau, Southeast Asia and other international markets. Its international-facing corporate vision emphasizes taking a Hong Kong brand into global settings. The official website states that the wider retail network includes approximately 2,900 points worldwide. Because the source does not specify the reporting date or define the precise mix of stores, counters, franchise locations and authorized points, this figure should be treated as an undated official network description rather than a time-specific operating statistic. The available material does not establish a dependable standalone chronology for the brand, including its founding year, early store openings, major acquisitions, leadership changes or specific campaign history. It also does not provide a verified brand-level ownership or listing profile. Consequently, this entry records the documented business scope and market positioning while leaving unsupported corporate and historical details blank. Further review of official annual reports, corporate filings and archived brand materials would be required to build a fully dated history.
- 2024
Mainland network exceeds 3,240 shops
[1]The group reports more than 3,240 shops in Mainland China as of January.
- 2018
Cambodian flagship opens
[1]Lukfook enters Cambodia with a flagship shop in Phnom Penh.
- 2016
Further overseas expansion
[1]The brand expands in Malaysia, the United States and South Korea.
- 2015
De Beers sightholder agreement
[1]The group enters a three-year rough-diamond sales contract with De Beers.
- 2014
Investment in CGS announced
[1]Lukfook announces the acquisition of a 50 percent interest in CGS.
- 2011
Luk Fook Jewellery Centre opens
[1]The group’s headquarters facility in Jordan, Hong Kong, officially opens.
- 2010
Singapore entry
[1]Lukfook establishes its first shop in Singapore.
- 2006
First United States shop opens
[1]The brand establishes its first retail presence in the United States.
- 2003
Mainland licence and Canadian entry
[1]Lukfook obtains a sole-proprietorship licence in Mainland China and opens its first Canadian shop.
- 2002
Panyu processing plant project begins
[1]The group acquires land in Panyu, Guangzhou, for a jewellery processing plant in the Luk Fook Jewellery Garden.
Products and positioning
Mid- to high-end jewellery brand with strong Hong Kong and Greater China heritage, broad retail coverage, and an emphasis on gold, bridal, diamond and gemstone products.
Fine jewellery · 1991
Gold jewellery
Gold jewellery is one of Lukfook’s central product categories and a major part of its Greater China retail identity. The range serves everyday wearing, gifting, festive purchasing and wedding-related demand. Products are sold through the group’s retail network and are supported by its sourcing, design, processing and quality-testing capabilities. Gold jewellery is a core part of the Luk Fook Jewellery assortment. The category includes branded pieces made for personal wear, gifting and ceremonial or commemorative purchases. The available official description identifies gold products as part of the brand's principal jewellery business, but does not specify individual collections, karat ranges, design families or launch dates.
Fine jewellery · 1991
Platinum jewellery
Lukfook offers platinum jewellery within its precious-metal assortment. Platinum pieces are positioned toward customers seeking a premium metal for rings, wedding products and other fine-jewellery applications, complementing the brand’s gold and diamond ranges. Platinum jewellery is included within the brand's precious-metal product scope. It complements the gold assortment and is positioned for customers seeking platinum pieces for adornment, gifting or special occasions. No reliable source in the supplied material identifies specific collections, technical specifications or the date on which this category was introduced.
Diamond jewellery · 1991
Diamond jewellery
Diamond jewellery is a core branded category covering rings, wedding and bridal pieces, necklaces, earrings and other gem-set designs. The group’s 2015 rough-diamond agreement with De Beers strengthened its connection to the diamond supply chain and supported its diamond-focused retail proposition. Diamond jewellery forms part of the brand's gem-set offering. It is sold within the broader branded jewellery assortment and may serve personal, gifting and occasion-based demand. The supplied references confirm the category but do not support claims about particular cuts, grading standards, signature collections or product launch dates.
Gemstone jewellery · 1991
Gem-set and jadeite jewellery
The group sells jewellery set with gemstones, including jadeite-related products. Its China Gems Laboratory provides testing and authentication capabilities relevant to gem and precious-metal merchandise, reinforcing the quality-assurance aspect of this category.
Bridal jewellery
Wedding and bridal jewellery
Wedding and bridal jewellery is a major use occasion for Lukfook’s gold, platinum and diamond products. The category addresses engagement, marriage and ceremonial gifting needs, particularly in Greater China markets where jewellery has a strong role in wedding customs and family gifting.
Watches
Watches
In more recent years, Lukfook has expanded into the mid- to high-end watch market. Watches broaden the group’s premium-accessories offer beyond jewellery while remaining connected to its established specialist-retail network.
Gem-set jewellery
Gemstone jewellery
The brand also offers jewellery incorporating gemstones beyond diamonds. This category broadens the product range across colored-stone and other gem-set designs. Specific stones, collections, sourcing policies and assortment architecture are not identified in the available source material, so the description is limited to the documented product category.
Brand decisions
2015
Rough-diamond sourcing agreement with De BeersStrategyBackground
Lukfook sought to strengthen its access to rough diamonds for its diamond-jewellery business.
Action taken
The group entered a three-year rough-diamond sales contract with De Beers and became one of its sightholders.
Aftermath
The agreement gave Lukfook a recognized position in De Beers’ rough-diamond distribution network.
2014
Acquisition of a 50 percent interest in CGSM&ABackground
The group pursued corporate and operating development beyond its wholly branded retail activities.
Action taken
Lukfook announced the acquisition of a 50 percent interest in CGS.
Aftermath
The transaction broadened the group’s investment and business interests, although the available reference material does not specify subsequent financial effects.
2002
Development of the Panyu jewellery processing plantStrategyBackground
Lukfook was expanding its Mainland China presence and required additional production and processing capacity.
Action taken
The group acquired land in Panyu, Guangzhou, to establish a jewellery processing plant in the Luk Fook Jewellery Garden.
Aftermath
The investment supported a more integrated operating model spanning jewellery processing, supply and retail.
1997
Public listing on the Hong Kong Main BoardStrategyBackground
The expanding jewellery group sought access to public capital and a formal listed-company structure.
Action taken
Luk Fook Holdings (International) Limited listed on the Main Board of the Stock Exchange of Hong Kong under stock code 0590.
Aftermath
The listing provided the corporate framework for subsequent retail, manufacturing and geographic expansion.
Sources3 sources
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