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Swedish outdoor brand founded in 1932, making clothing, backpacks and boots for trekking and outdoor life.

Last updated September 10, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Lundhags is a Swedish outdoor brand. According to its official website, shoemaker Jonas Lundhag began manufacturing shoes and boots in 1932 in a small workshop in the Swedish wilderness region of Jämtland, aiming to make boots that lasted a lifetime. The brand states that it now develops and designs clothes, backpacks and boots for all-year trekking and outdoor life, and offers products including outdoor clothing, boots and gear, as well as repair and warranty services.

History

According to the official Lundhags website, shoemaker Jonas Lundhag began manufacturing shoes and boots in 1932 in a small workshop in the Swedish wilderness region of Jämtland. His sense of quality and function was as pronounced as his love of nature, and he aimed to make boots that lasted a lifetime. The knowledge and traditions have since been handed down from generation to generation. The same aim continues today, with the company developing and designing clothes, backpacks and boots for all-year trekking and outdoor life. The site also states that Lundhags celebrated 90 years from 1932 to 2022.

Products and positioning

  • Outdoor clothing, boots and gear

    The official website presents Lundhags as offering outdoor clothing, boots and gear.

  • Clothes, backpacks and boots for all-year trekking and outdoor life

    The About page states that Lundhags develops and designs clothes, backpacks and boots for all-year trekking and outdoor life.

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