Luxeed

Luxeed, also known in Chinese as Zhijie (智界), is a premium new-energy vehicle brand associated with Chery Automobile and Huawei's Harmony Intelligent Mobility Alliance (HIMA). The brand was created to develop and sell vehicles combining Chery's vehicle-manufacturing and engineering capabilities with Huawei's technology, intelligent-vehicle systems, retail infrastructure, and broader smart-mobility ecosystem. Luxeed vehicles have been sold through selected Huawei showrooms in China alongside vehicles from other HIMA-related marques. The brand's first publicly introduced vehicle was the Luxeed S7, a battery-electric mid-size sedan developed jointly by Huawei and Chery. Huawei announced the model and the broader automotive alliance in November 2023. The S7 positioned Luxeed in the premium electric-sedan segment and established the brand's initial product identity around electrification, software-enabled vehicle features, and Huawei-supported sales channels. Rather than operating solely as a conventional automaker, Luxeed initially represented a cooperation model in which a technology company contributed intelligent-vehicle capabilities and customer-facing infrastructure while an established automotive manufacturer handled vehicle production and corporate manufacturing responsibilities. Luxeed expanded beyond sedans in June 2024 with the R7, a mid-size coupe SUV. The R7 broadened the brand's addressable market toward one of China's most important passenger-vehicle body styles and was offered in battery-electric and extended-range electric configurations. During the same month, Huawei announced the transfer of the Chinese Luxeed trademark, 智界, to Chery. This change was followed by a clearer corporate separation of the brand from Huawei's alliance-level activities. In January 2025, Anhui Luxeed New Energy Automobile Co., Ltd. was established as a company wholly owned by Chery Automobile. The incorporation indicated that Luxeed had become an independently operated Chery entity within the wider brand relationship with Huawei. Huawei remained associated with the brand's intelligent-mobility cooperation, while ownership and formal corporate control rested with Chery. The brand's planned expansion includes additional vehicle categories. Development of a minivan began after Luxeed's resources were consolidated, with the project drawing on a team that had previously worked on the E08 minivan program for Exeed, another Chery brand. The vehicle was subsequently identified as the V9. Reference material describes the V9 as an extended-range full-size MPV planned for a spring 2026 debut and launch during the first half of 2026, making it the first MPV associated with a HIMA brand. The same material identifies the RX as an upcoming mid-size SUV planned for 2026. Luxeed therefore occupies a distinctive position in China's new-energy vehicle market: it is a Chery-owned brand with Huawei cooperation, rather than a standalone Huawei-owned automaker. Its portfolio has developed from a battery-electric sedan into a broader range spanning coupe SUVs, extended-range vehicles, and planned multi-purpose vehicles. Publicly documented information does not establish a global sales footprint, separate stock-market listing, or a headquarters location for the brand. Available references primarily describe its operations and retail presence in China.

Luxeed emerged from the cooperation between Chery Automobile and Huawei's Harmony Intelligent Mobility Alliance, a partnership model intended to combine an established automaker's manufacturing capabilities with Huawei's intelligent-vehicle technologies and commercial infrastructure. Huawei announced the alliance and the Luxeed S7 in November 2023. The S7 was developed jointly with Chery and became the first documented Luxeed model. Sales took place through selected Huawei showrooms in China, placing the new marque within Huawei's broader automotive retail and technology ecosystem rather than limiting it to conventional Chery dealerships. The S7 established Luxeed as a premium electric-vehicle brand with an initial focus on software-enabled, battery-electric passenger cars. In June 2024, the company broadened its range with the R7, a mid-size coupe SUV. The vehicle was described as being available in both battery-electric and extended-range electric versions, allowing Luxeed to address customers seeking either a fully battery-powered vehicle or an electrified vehicle with a range-extending powertrain. The R7 also moved the brand into the coupe-SUV segment, an important category in the Chinese passenger-vehicle market. A significant ownership and governance development occurred in June 2024, when Huawei announced that the Chinese Luxeed trademark, 智界, would be transferred to Chery. The move reinforced Chery's formal role in the brand while preserving the wider cooperation framework with Huawei. In January 2025, Chery established Anhui Luxeed New Energy Automobile Co., Ltd. as a wholly owned subsidiary of Chery Automobile. This corporate formation indicated that Luxeed had become an independently operated entity within Chery, even though its market proposition continued to rely on cooperation with Huawei under HIMA. After the brand's resources were consolidated, Luxeed began work on a minivan program in August 2025. The development team had previously worked on the E08 minivan project for Exeed, another Chery marque. The Luxeed project was initially known internally as the EHV and was later identified as the V9. Reference material describes the V9 as a full-size extended-range MPV, with a planned debut in spring 2026 and launch in the first half of that year. It would represent a significant expansion beyond Luxeed's sedan and SUV portfolio and, according to the cited material, the first MPV offered by a HIMA brand. The documented product roadmap also includes the Luxeed RX, described as an upcoming mid-size SUV for 2026. Together, the RX and V9 suggest an expansion toward a fuller premium new-energy lineup, while the S7 and R7 remain the brand's established sedan and coupe-SUV foundations. Publicly available reference material identifies China as Luxeed's operating market and does not establish a separate international distribution network, public-company listing, or independently reported financial results. Luxeed's identity is consequently best understood as a Chery-owned premium electric-vehicle marque operating in close technological and commercial cooperation with Huawei.

• 2025

  Luxeed becomes a Chery-owned operating entity

  [1]Luxeeden.wikipedia.org

  Anhui Luxeed New Energy Automobile Co., Ltd. was established as a wholly owned subsidiary of Chery Automobile.

• 2025

  Minivan development begins

  [1]Luxeeden.wikipedia.org

  Luxeed began development of a minivan program using a team previously associated with Exeed's E08 project.

• 2025

  V9 name is disclosed

  [1]Luxeeden.wikipedia.org

  The planned Luxeed minivan was identified as the V9, with reference material describing a 2026 debut and launch.

• 2024

  R7 expands the lineup

  [1]Luxeeden.wikipedia.org

  Luxeed launched the R7 mid-size coupe SUV, offered in battery-electric and extended-range electric versions.

• 2024

  智界 trademark moves to Chery

  [1]Luxeeden.wikipedia.org

  Huawei announced the transfer of the Chinese Luxeed trademark to Chery.

• 2023

  Luxeed and the S7 are announced

  [1]Luxeeden.wikipedia.org

  Huawei announced the Harmony Intelligent Mobility Alliance and the Luxeed S7, developed jointly with Chery. The S7 became Luxeed's first documented production model.

Premium Chinese new-energy vehicles combining Chery manufacturing with Huawei-supported intelligent-vehicle technology, software, and retail capabilities.

• Mid-size battery-electric sedan · 2023

  Luxeed S7

  The S7 is Luxeed's first documented vehicle and the model that established the brand in the premium electric-sedan segment. It was jointly developed by Huawei and Chery and introduced in 2023 within the HIMA cooperation framework. Its market presentation connected Chery's vehicle-production role with Huawei's intelligent-mobility technology and selected Huawei showroom distribution in China.

• Mid-size coupe SUV · 2024

  Luxeed R7

  The R7 is Luxeed's second documented model and its first move into the coupe-SUV body style. Launched in 2024, it is described as being available with battery-electric and extended-range electric powertrains. The model broadened Luxeed's range beyond the S7 sedan and gave the brand a product in a high-demand Chinese SUV category.

• Mid-size SUV · 2026

  Luxeed RX

  The RX is identified in the reference material as an upcoming mid-size SUV planned for 2026. Publicly available information in the supplied material does not provide confirmed specifications, pricing, launch timing beyond the model-year description, or detailed market positioning.

• Full-size extended-range electric MPV · 2026

  Luxeed V9

  The V9 is the name assigned to Luxeed's planned full-size MPV. The project followed the consolidation of Luxeed resources and drew on a development team previously involved with the Exeed E08 program. Reference material describes the V9 as an extended-range electric vehicle intended to debut in spring 2026 and launch during the first half of that year.

• 2025

  Creation of an independently operated Luxeed companyStrategy

  Background

  Chery consolidated Luxeed's resources after the brand's initial development and market entry through the Huawei-Chery cooperation model.

  Action taken

  Chery established Anhui Luxeed New Energy Automobile Co., Ltd. as a company wholly owned by Chery Automobile.

  Aftermath

  Luxeed became an independently operated Chery entity while continuing its association with Huawei's HIMA cooperation framework.

  Source

• 2025

  Expansion into MPVsStrategy

  Background

  After Luxeed's resources were consolidated, Chery began developing a minivan for the brand using a team previously assigned to the Exeed E08 program.

  Action taken

  The project, initially known internally as the EHV, was developed under the Luxeed brand and later named the V9.

  Aftermath

  The V9 was described as targeting a spring 2026 debut and a first-half 2026 launch, which would extend Luxeed into the full-size MPV segment.

  Source

• 2024

  Transfer of the Chinese Luxeed trademark to CheryStrategy

  Background

  Luxeed was initially presented through Huawei's cooperation with Chery under the Harmony Intelligent Mobility Alliance. Huawei announced that the Chinese trademark 智界 would be transferred to Chery.

  Action taken

  The Chinese-language Luxeed trademark was transferred to Chery, strengthening Chery's formal ownership and control of the marque.

  Aftermath

  The transfer was followed by the establishment of a wholly Chery-owned Luxeed operating company in January 2025.

  Source

• Unconfirmed

  Reported2026.08.11

  Zhijie RX launches 'Morpho Blue' color and reveals product details[2]智界RX发布“闪蝶蓝”新车色并公布产品信息auto.zol.com.cn

  Zhijie RX officially launched a new exterior color called 'Morpho Blue' and disclosed multiple product details, including Huawei's Jujing battery platform, a four-lidar perception system, and Huawei Qiankun ADS redundant architecture. The model is planned to open small reservations in August 2026.

Read more

1. 1Luxeeden.wikipedia.org
2. 2智界RX发布“闪蝶蓝”新车色并公布产品信息auto.zol.com.cn