M Stand

M Stand is a coffee shop chain headquartered in Shanghai, China. It operates as a specialty coffee brand with a strong emphasis on store design and a curated beverage menu. The chain has expanded across major Chinese cities, positioning itself in the premium and lifestyle segment of the country's rapidly growing coffee market. Its cafés are known for minimalist, photogenic interiors that appeal to younger urban consumers. M Stand offers espresso-based drinks, pour-over coffee, and signature creative beverages, alongside light food and bakery items. The brand competes with both international chains such as Starbucks and domestic rivals like Seesaw and Manner. While its exact founding year and ownership structure are not publicly detailed in the available sources, M Stand has become a recognizable name in China's third-wave coffee scene. The company continues to grow its store network, focusing on tier-one and new tier-one cities. Its official website serves as a primary channel for brand information and store locations.

M Stand is a coffee chain based in Shanghai, China. It emerged as part of the country's third-wave coffee movement, which saw the rise of domestic specialty coffee brands catering to increasingly sophisticated urban consumers. The chain expanded its presence across major Chinese cities, leveraging a distinctive store aesthetic and a menu that blends classic espresso drinks with creative signatures. While specific founding details and early milestones are not widely documented in public sources, M Stand has established itself as a notable player in China's competitive coffee retail landscape. Its growth reflects broader trends in the Chinese coffee market, including premiumization, digital ordering, and the popularity of photogenic café spaces. The brand continues to operate and expand its network, with its official website serving as a key touchpoint for customers.

• Espresso-based coffee

• Pour-over coffee

• Signature creative beverages

• Light food and bakery

• 2022

  Fined Nearly 500,000 Yuan for Using Expired Food and Commissioning Unlicensed Production

  In 2022, M Stand's Shanghai store was fined 10,000 yuan for using expired food; the supplier commissioned to produce ice bars fraudulently used qualifications and had not obtained a food production license, and M Stand was found to have violated the law. Its Hangzhou store was also fined over waste sorting. Illegal gains of 127,100 yuan were confiscated and a fine of 360,000 yuan imposed, totaling about 487,100 yuan.

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• 2021.07.23

  Reported2021.07.23

  M Stand completes Series B funding[5]M Stand 完成 B 轮融资finance.sina.com.cn

  M Stand completed a Series B funding round of more than 500 million yuan, led jointly by Black Ant Capital and Qicheng Capital, with Gaorong Capital participating and existing investors adding to their investments. The proceeds are intended for talent, supply-chain development, its digital information platform and store expansion.

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1. 1M Stand - Wikidatawikidata.org
2. 2M Stand - 维基百科zh.wikipedia.org
3. 3Fined Nearly 500,000 Yuan for Using Expired Food and Commissioning Unlicensed Productionjiemian.com
4. 4Fined Nearly 500,000 Yuan for Using Expired Food and Commissioning Unlicensed Productionm.yinpinjie.com
5. 5M Stand 完成 B 轮融资finance.sina.com.cn