M-TP Entertainment

M-TP Entertainment is a Vietnamese entertainment company established by singer-songwriter and performer Nguyễn Thanh Tùng, professionally known as Sơn Tùng M-TP, after his departure from WePro Entertainment in 2016. The company was created to give Tùng greater control over recording, music-video production, artist development, live events, commercial partnerships, and related creative projects. It functions primarily as an artist-centered label and management platform rather than as a large diversified media conglomerate. The company emerged after Tùng had spent several years working with Văn Production and WePro Entertainment. During that period he became one of Vietnam’s most prominent young pop artists through self-written songs, soundtrack work, film appearances, televised performances, and concerts. His decision to establish an independent company followed reported creative disagreements with WePro and reflected a broader move toward direct control of his artistic identity and commercial activities. M-TP Entertainment’s most visible output has been the music of Sơn Tùng M-TP. Following its establishment, the company supported releases including “Lạc trôi,” “Nơi này có anh,” “Bình yên những phút giây,” “Chạy ngay đi” (“Run Now”), “Hãy trao cho anh” (“Give It to Me”), “Có chắc yêu là đây,” “Chúng ta của hiện tại,” “There’s No One at All,” “Making My Way,” and later projects associated with the “Chúng ta” and “Sky Decade” concepts. These releases combined Vietnamese pop with electronic, hip-hop, dance, and international production influences, and their music videos became major digital and cultural events in Vietnam. The company also expanded beyond recordings. It organized or supported concerts and tour-related projects, including the Sky Tour and its subsequent documentary film and live album. It has participated in branded entertainment, merchandise, gaming collaborations, and talent management. In 2020, actress Hải Tú joined the company’s talent-management division, broadening the business beyond a single-performer label. M-TP Entertainment has operated in an environment where music videos, online streaming, social-media attention, and brand partnerships are closely connected. Its campaigns have included collaborations with Oppo, Biti’s Hunter, Garena Free Fire, and other commercial or cultural partners. The company’s activities have also attracted controversy. In 2022, the music video for “There’s No One at All” was criticized for violent imagery and its depiction of suicide. Vietnamese authorities fined M-TP Entertainment, ordered the video footage destroyed, and required the company to surrender revenue associated with the work. The company remains closely identified with Sơn Tùng M-TP and his “M-TP” artistic brand. Publicly available reference material provides limited information about its corporate structure, staffing, financial performance, and standalone operations. Its significance is therefore best understood through the career, releases, tours, partnerships, and controversies of its founder and principal artist.

M-TP Entertainment was founded in 2016 by Sơn Tùng M-TP after his separation from WePro Entertainment. By that point, Tùng had already become a leading Vietnamese pop performer. He had first attracted attention through independently circulated songs and later built a mainstream career under Văn Production and WePro. His early breakthrough came from self-written singles including “Cơn mưa ngang qua” and “Em của ngày hôm qua,” followed by soundtrack and solo successes such as “Chắc ai đó sẽ về,” “Lạc trôi,” and “Nơi này có anh.” The company represented a shift from externally managed artist activity to a more directly controlled creative and commercial model. Its principal business has centered on producing, releasing, and promoting Sơn Tùng M-TP’s recordings and audiovisual work. After its formation, the company was associated with a run of high-profile singles and music videos that helped define the artist’s increasingly international-facing image. “Lạc trôi” and “Nơi này có anh” achieved rapid online viewership, while later releases incorporated dance-pop, electronic, hip-hop, and English-language elements. M-TP Entertainment also developed a live-entertainment role. It supported concerts, the 2019 Sky Tour, and the 2020 Sky Tour Movie, a documentary built around the tour. The company’s work therefore extended from recorded music into ticketed events, filmed entertainment, and live recordings. It also pursued commercial collaborations, including projects connected with Oppo, Biti’s Hunter, and Garena Free Fire. The latter produced an in-game character based on and voiced by Sơn Tùng M-TP, together with related promotional materials. The business expanded its talent-management ambitions in 2020 when actress Hải Tú joined its management division. Nevertheless, the company has remained strongly identified with its founder, and public reporting offers few details about a wider executive team, corporate ownership arrangements, revenues, or organizational subsidiaries. The company encountered a significant regulatory controversy in 2022. Its music video for “There’s No One at All,” an English-language release using violent imagery and a suicide depiction, drew public criticism. Sơn Tùng M-TP apologized, and Vietnam’s Ministry of Culture, Sports, and Tourism fined M-TP Entertainment VND 70 million, ordered the video footage destroyed, and required the company to surrender its earnings from the video. The episode demonstrated the regulatory and reputational risks attached to the company’s visually ambitious, digital-first release strategy. Later activity included the Sky Decade EP and anniversary projects connected with the artist’s tenth year in the music industry, followed by “Making My Way” in 2023. M-TP Entertainment is best characterized as a private, founder-led Vietnamese music and entertainment platform whose operations are built around artist development, recordings, audiovisual production, live events, partnerships, and digital distribution.

• 2022

  Regulatory action over music video

  [1]Sơn Tùng M-TPen.wikipedia.org

  Authorities fined the company and ordered the destruction of footage associated with “There’s No One at All.”

• 2022

  Sky Decade

  [1]Sơn Tùng M-TPen.wikipedia.org

  The Sky Decade EP and related projects commemorated Sơn Tùng M-TP’s tenth anniversary in music.

• 2020

  Sky Tour Movie released

  [1]Sơn Tùng M-TPen.wikipedia.org

  A documentary based on the Sky Tour was released, followed by global distribution through Netflix.

• 2019

  Sky Tour

  [1]Sơn Tùng M-TPen.wikipedia.org

  The company supported a nationwide concert tour for Sơn Tùng M-TP.

• 2017

  Independent release period begins

  [1]Sơn Tùng M-TPen.wikipedia.org

  The company supported “Lạc trôi,” “Nơi này có anh,” and “Bình yên những phút giây.”

• 2016

  Company founded

  [1]Sơn Tùng M-TPen.wikipedia.org

  Sơn Tùng M-TP established M-TP Entertainment after ending his relationship with WePro Entertainment.

An artist-led Vietnamese entertainment and music company focused on pop music, digital-first releases, live experiences, visual production, talent management, and selected brand collaborations.

• Recorded music · 2017

  Sơn Tùng M-TP recordings

  The company’s core output consists of singles, EPs, compilation projects, and associated music videos by its founder and principal artist. Notable releases include “Lạc trôi,” “Nơi này có anh,” “Chạy ngay đi,” “Hãy trao cho anh,” “Có chắc yêu là đây,” “Chúng ta của hiện tại,” “There’s No One at All,” and “Making My Way.”

• Live entertainment · 2019

  Sky Tour

  A concert-tour format centered on Sơn Tùng M-TP, combining guest performances with a principal solo set. The 2019 edition included major Vietnamese cities and was later documented in a theatrical film and live album.

• Music documentary · 2020

  Sky Tour Movie

  A documentary capturing the Sky Tour concert experience. It was released in Vietnamese cinemas in 2020 and subsequently distributed internationally through Netflix.

• EP and anniversary project · 2022

  Sky Decade

  An EP and associated set of anniversary activities developed to mark Sơn Tùng M-TP’s tenth year in the music industry. The project formed part of a broader sequence of music and tour-related releases.

• 2022

  “There’s No One at All” video controversy

  The music video was criticized for violent imagery and its depiction of suicide. Following an apology from Sơn Tùng M-TP, Vietnam’s Ministry of Culture, Sports, and Tourism fined M-TP Entertainment VND 70 million, ordered the footage destroyed, and required the company to forfeit the video’s earnings.

  Source

Read more

• 2021Garena Free Fire Skyler collaboration

  Vietnam · Selected international digital markets

  Garena Free Fire introduced Skyler, an in-game character inspired by and voiced by Sơn Tùng M-TP, alongside branded items and promotional music content.

  Outcome. The collaboration connected the M-TP brand with gaming, character licensing, and interactive digital entertainment.

  Source
• 2018Biti’s Hunter partnership

  Vietnam

  Sơn Tùng M-TP appeared in the short film “Chuyến đi của thanh xuân,” produced in partnership with Vietnamese footwear brand Biti’s Hunter.

  Outcome. The partnership extended the artist’s presence into branded short-form film.

  Source
• 2016Oppo Tết campaign

  Vietnam

  Sơn Tùng M-TP participated in Oppo’s Vietnamese Tết marketing activity and released the associated song “Một năm mới bình an.”

  Outcome. The campaign linked a commercial technology brand with a seasonal music release.

  Source

• 2022

  Release of “There’s No One at All”Product launch

  Background

  The project was Sơn Tùng M-TP’s first fully English-language single and used a hip-hop and rock-influenced style.

  Action taken

  M-TP Entertainment released the single and its music video, supported by merchandise and international production collaborators.

  Aftermath

  The video attracted major online attention but was removed from circulation after public criticism and regulatory action.

  Source

• 2016

  Move to an independent entertainment companyStrategy

  Background

  After reported creative conflicts with WePro Entertainment, Sơn Tùng M-TP sought greater control over his music and career operations.

  Action taken

  He founded M-TP Entertainment and made it the principal platform for his subsequent artistic and commercial projects.

  Aftermath

  The company supported a sustained run of high-profile recordings, videos, tours, partnerships, and talent-management activity.

  Source

1. 1Sơn Tùng M-TPen.wikipedia.org