Mad Barn

Mad Barn is an equine nutrition company that develops and sells vitamin, mineral, and health supplements for horses. The company positions itself as a science-driven alternative to conventional supplement brands, emphasizing research funding, free diet analysis, and direct access to veterinary and equine nutrition experts. Its product range covers core areas such as vitamins and minerals, joint health, gut health, hoof health, skin and coat, metabolic health, mood and behavior, performance, topline and muscles, respiratory health, weight gain, and immune system support. Mad Barn's flagship offerings include Omneity® Pellets and Omneity® Premix, all-in-one vitamin and mineral products; AminoTrace+ Enhanced Vitamin & Mineral Pellet; Visceral+ Advanced Gut Health Supplement; w-3 Oil DHA-Enriched Fat Supplement; Optimum Probiotic; Optimum Digestive Health; and Performance XL Electrolytes. The company reports over 10,000 five-star reviews and states that its free diet analysis service has helped more than 57,000 horses. Products are sold primarily through its own e-commerce website, with distribution also through trusted retailers across North America. Beyond products, Mad Barn operates as an educational platform for horse owners. It publishes Mad About Horses, a free seasonal magazine available in English and French, featuring articles from its nutritionists, veterinarians, and equine experts. The company also funds equine nutrition research and provides free nutritional support to customers. Its team includes veterinary nutritionists and equine nutritionists such as Dr. Eleanor Kellon, VMD, and Dr. Ana Mesa, PhD. Mad Barn is headquartered in Ontario, Canada, and serves the North American market, with a strong presence in the United States. It remains a privately held company. Its business model ties product sales directly to its mission of advancing equine nutrition, with each purchase funding research and educational activities.

Mad Barn was founded with the goal of improving equine health through better nutrition. According to the company's own account, it did not start as a conventional supplement business; instead, its founder formulated a mineral and vitamin premix out of a desire to provide the best nutrition for their own horses. The founder found that well-formulated products on the market were either prohibitively expensive or contained ingredients they did not want to feed, and that many supplements were formulated to target a specific ailment, resulting in high levels of a few nutrients and none of others, creating dietary imbalances. The solution was to create a completely balanced mineral and vitamin premix. After seeing improvements in the condition and performance of horses in their care, the founder began sharing the product with others, which led to the creation of Mad Barn. The company has since grown into a full-line equine nutrition brand offering supplements across many health categories, including vitamins and minerals, joint health, gut health, hoof health, skin and coat, metabolic health, mood and behavior, performance, topline and muscles, respiratory health, weight gain, and immune system support. Its flagship products include Omneity® Pellets and Omneity® Premix, AminoTrace+, Visceral+, w-3 Oil, Optimum Probiotic, Optimum Digestive Health, and Performance XL Electrolytes. Mad Barn differentiates itself through a mission-driven approach: it funds equine nutrition research, develops technology and feeding solutions, and provides education and support to horse owners. A central service is its free diet analysis, which the company says has helped more than 57,000 horses. The company also publishes Mad About Horses, a free seasonal magazine with English and French editions, featuring articles from its nutritionists, veterinarians, and equine experts. The magazine is distributed to customers with orders and through retailers across North America. Headquartered in Ontario, Canada, Mad Barn serves the North American market, with a significant customer base in the United States. It remains a privately held company. Its team includes veterinary nutritionists and equine nutritionists, such as Dr. Eleanor Kellon, VMD, and Dr. Ana Mesa, PhD, who provide expert guidance to customers. The company states that all of its activities are funded through product sales, tying its commercial success directly to its research and educational mission.

Research-backed equine nutrition with free diet analysis and expert support; product sales fund research and education.

• Omneity® Pellets

  All-in-one vitamin and mineral pellet.

• Omneity® Premix

  All-in-one vitamin and mineral powder.

• AminoTrace+ Enhanced Vitamin & Mineral Pellet

  Enhanced vitamin and mineral pellet.

• Visceral+ Advanced Gut Health Supplement

  Advanced gut health supplement.

• w-3 Oil DHA-Enriched Fat Supplement

  DHA-enriched fat supplement.

• Optimum Probiotic

  High-potency 5-strain probiotic.

• Optimum Digestive Health

  Probiotic and prebiotic supplement.

• Performance XL Electrolytes

  Balanced electrolyte formula.

• Magnesium Oxide

  Muscles and nerve support.

• 3:1 Zinc Copper

  Organic trace mineral blend.

• Spirulina

  Immune and respiratory support.

• MSM

  Joint health supplement.

1. 1Mad Barn Equine - Nutrition Supplements for Horsesmadbarn.com
2. 2About Mad Barn Equine – Research-Backed Nutritional Supplements for Horsesmadbarn.com
3. 3Buy the Best Horse Supplements Online | Mad Barn Equinemadbarn.com
4. 4Mad About Horses Magazine | Mad Barnmadbarn.com
5. 5Mad Barnwikidata.org