Mad Lords

Mad Lords is a French jewelry concept store and private-label brand founded in Paris in 2012. It operates as a curated multi-brand retailer of fine and fashion jewelry, with a strong emphasis on designer pieces, piercings, ear cuffs, rings, necklaces, pendants, bracelets and watches. Its online store serves international customers, offering English-language navigation, USD pricing and free DHL Express delivery and returns on orders over €500. The assortment spans a large roster of independent and established designers — names visible on the site include Ara Vartanian, Bibi Van Der Velden, Carolina Neves, Céline Daoust, Elhanati, Ginette Ny, Jacquie Aiche, Jade Trau, Konstantino, Logan Hollowell, Maor Cohen and Shamballa Jewels, alongside luxury maisons such as Louis Vuitton and Chrome Hearts. Categories are organized by product type (stud earrings, dangling earrings, piercings, ear cuffs, clips, rings, necklaces, pendants, bracelets, watches, leather goods and perfumes) and by curated edits such as White Gold Selection, Vibrant Colors, Summer Glow, One of a Kind and a men's selection. Beyond retail, Mad Lords develops its own branded collections. These include Burning Man by Mad Lords, a signature line spanning rings, earrings and piercings, bracelets, necklaces, pendants and watches, and Mad Amber, a fragrance. The brand also offers services such as appointments ("Prendre rendez-vous"), piercing appointments and a jewelry resale or buy-back service ("Sell my jewelry"). Mad Lords positions itself at the intersection of luxury, alternative and collectible jewelry, with a tone — "Jewelry for code breakers" — that targets a fashion-forward, design-literate clientele. Its Paris physical presence and international e-commerce make it both a boutique destination and a global online retailer.

Mad Lords was founded in Paris in 2012 as a jewelry concept store. From its base in the French capital, it built a retail identity around curated designer jewelry rather than a single house style, assembling a broad roster of independent and established designers. The store's early positioning combined fine jewelry with alternative and piercing culture, a niche that distinguished it from traditional Parisian jewelers. Over time Mad Lords expanded its product categories beyond rings and necklaces into ear cuffs, piercings, watches, leather goods and perfumes, and introduced curated edits such as White Gold Selection, Vibrant Colors and Summer Glow. It also developed private-label collections, notably Burning Man by Mad Lords — a line spanning rings, earrings and piercings, bracelets, necklaces, pendants and watches — and the Mad Amber fragrance. The brand extended its reach through e-commerce, offering an English-language store with USD pricing and international DHL Express shipping, free on orders over €500. It also added services including appointments, piercing appointments and a jewelry resale or buy-back program. By the 2020s Mad Lords operated as both a Paris boutique and an international online retailer of designer jewelry.

• 2012

  Mad Lords founded in Paris as a jewelry concept store.

• Launch of Burning Man by Mad Lords private-label collection.

• Launch of Mad Amber perfume.

• Expansion into international e-commerce with USD pricing and DHL Express shipping.

Luxury and alternative jewelry concept store with a curated designer roster and private-label collections, targeting a fashion-forward, design-literate clientele.

• Burning Man by Mad Lords

  Private-label line spanning rings, earrings and piercings, bracelets, necklaces, pendants and watches.

• Mad Amber

  Mad Lords fragrance.

• Designer jewelry curation

  Multi-brand assortment including Ara Vartanian, Bibi Van Der Velden, Carolina Neves, Céline Daoust, Elhanati, Ginette Ny, Jacquie Aiche, Jade Trau, Konstantino, Logan Hollowell, Maor Cohen, Shamballa Jewels, Louis Vuitton and Chrome Hearts.

1. 1Mad Lords - Jewelry for code breakers – MAD LORDSmadlords.com
2. 2Bracelet Bangle Fully Paved – MAD LORDSmadlords.com
3. 3Mad Amber Perfume⎜Mad Lords – MAD LORDSmadlords.com
4. 4Bracelet Bangle – MAD LORDSmadlords.com
5. 5Mad Lordswikidata.org