Maddyness UK

Maddyness UK is the English-language presence of Maddyness, an entrepreneurial media organization founded in 2013 by Louis Carle and Étienne Portais. The publication focuses on startups, entrepreneurship, innovation, investment, business leadership, and the broader economy surrounding emerging companies. Its editorial output includes reported news, interviews, opinion articles, rankings, and other formats aimed at founders, investors, executives, decision-makers, and professionals working in or alongside the startup ecosystem. The brand originated in France and expanded its international reach in 2020 with the launch of an English-language platform overseen from the United Kingdom by David Johnson. Although the subject is identified as Maddyness UK, the wider organization retains French roots and operates across more than one European market. Its international development later included plans to establish a presence in Spain and Italy. Maddyness combines editorial publishing with commercial activities. In addition to online journalism, its business model includes events, advertising, and agency services such as branded content and white-label content production. The Maddy Keynote is among the events associated with the organization. Brand-content work has included projects for major companies such as Orange and Google, demonstrating a commercial offering that extends beyond conventional display advertising. The publication primarily addresses an audience of entrepreneurial and business readers, with the reference material describing its core readership as largely between 25 and 45 years old. Its positioning sits between specialist startup journalism, business media, ecosystem analysis, and communications services for companies seeking access to innovation-oriented audiences. The organization experienced pressure during the COVID-19 pandemic, particularly because events were an important part of its activities. Reference material reports that the company was profitable from its creation through 2019, was affected by the disruption in 2020 and 2021, and returned to profitability in 2021. No revenue or profit figures are provided in the available material. In February 2023, investor Marc Menasé acquired 54% of the capital of Maddyness's holding company for an undisclosed amount. The remaining ownership was attributed to the two co-founders, Louis Carle and Étienne Portais. The stated purpose of the transaction was to accelerate the organization's international development, including expansion into additional European countries. Maddyness therefore operates not only as a digital publication but also as a broader media, events, and content-production platform serving the European entrepreneurship ecosystem.

Maddyness was founded in 2013 by Louis Carle and Étienne Portais as a media organization dedicated to entrepreneurship, startups, and the economy connected with innovative businesses. From its French base, the publication developed an editorial offering built around news, interviews, opinion, rankings, and ecosystem-oriented analysis. Its intended readership includes entrepreneurs, investment funds, executives, and other decision-makers, with the core audience described as predominantly between 25 and 45 years old. The organization also developed activities beyond editorial publishing. Events became an important part of its business model, including the Maddy Keynote, while advertising and agency services added commercial revenue streams. The agency side includes branded-content and white-label production for clients. Reference material identifies Orange and Google among the companies for which Maddyness has produced brand content. In 2020, Maddyness launched an English-language version of its platform. This expansion established the United Kingdom as an important operating market and was overseen there by David Johnson. The move extended the brand's reach beyond its French origins and created an English-language channel for its coverage of startups, entrepreneurship, and innovation. The COVID-19 pandemic created difficulties for the business, particularly because event organizers were affected by restrictions and changing conditions in 2020 and 2021. Available reference material states that the company had been profitable from its inception until 2019, experienced pandemic-related disruption, and returned to profitability in 2021. The supplied sources do not provide numerical financial data. A significant ownership change took place in February 2023, when investor Marc Menasé acquired 54% of the capital of the holding company for an undisclosed amount. Louis Carle and Étienne Portais retained the balance of the shares. The transaction was presented as a means of accelerating the organization's international growth, with the opening of offices in Spain and Italy identified as part of that development plan. Maddyness UK consequently represents both a national-language publishing operation and part of a wider European media business. Its activities combine journalism, events, advertising, and content services, giving it a hybrid position between specialist business media, startup-community infrastructure, and communications agency.

• 2023

  Majority investment by Marc Menasé

  [1]Maddyness UKen.wikipedia.org

  Marc Menasé acquired 54% of the holding company's capital to support international development, while the co-founders retained the remaining shares.

• 2021

  Return to profitability

  [1]Maddyness UKen.wikipedia.org

  Reference material states that the organization returned to profitability after pandemic-related disruption affecting 2020 and 2021.

• 2020

  English-language platform launched

  [1]Maddyness UKen.wikipedia.org

  Maddyness introduced an English-language version of its platform, overseen from the United Kingdom by David Johnson.

• 2013

  Maddyness founded

  [1]Maddyness UKen.wikipedia.org

  Louis Carle and Étienne Portais co-founded the entrepreneurship and startup media organization in France.

A specialist entrepreneurial media and content platform connecting startup and innovation communities with founders, investors, executives, decision-makers, and corporate partners.

• Digital media · 2013

  Maddyness online publication

  The core publication covers entrepreneurship, startups, innovation, investment, and the related economy. Its formats include news reporting, interviews, rankings, and opinion content for founders, investors, executives, and other startup-ecosystem decision-makers. The publication originated in France and added an English-language platform in 2020.

• Business event

  Maddy Keynote

  Maddy Keynote is an event associated with Maddyness and forms part of the organization's broader events business. It extends the brand beyond online publishing by providing an in-person or event-based forum connected with entrepreneurship, innovation, and business themes.

• Agency and communications services

  Brand-content and white-label production

  Maddyness provides commercial content services for organizations seeking to communicate with entrepreneurship and innovation audiences. These activities include branded-content campaigns and white-label content production. Reference material identifies Orange and Google among the clients connected with its brand-content work.

• 2023

  Majority investment to accelerate international developmentM&A

  Background

  Maddyness pursued further international growth after expanding its English-language presence.

  Action taken

  Marc Menasé acquired 54% of the capital of the holding company for an undisclosed amount, while Louis Carle and Étienne Portais retained the remaining shares.

  Aftermath

  The stated objective was to accelerate international development, including planned office openings in Spain and Italy.

  Source

• 2020

  International expansion through an English-language editionStrategy

  Background

  Maddyness sought to extend its French startup-media model to an international audience.

  Action taken

  The organization launched an English-language platform overseen from the United Kingdom by David Johnson.

  Aftermath

  The launch established the United Kingdom as an operating market and created an English-language channel for the brand's editorial coverage.

  Source

1. 1Maddyness UKen.wikipedia.org