MadeGood
MadeGood is a Canadian organic snack brand offering products such as granola bars, granola bites, oven-baked crackers, and crispy cookies.
Last updated September 25, 2026
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Overview
MadeGood is a Canadian snack brand built around organic products and a stated purpose of encouraging connection through food. Its official site says the brand began in 2013 and was started by Nima and his wife Ladan, together with his sisters Sahba and Salma. The site describes the business as family-founded and says its snacks have been Certified Organic from the beginning. The brand’s stated range includes granola bars, oven-baked crackers, and crispy cookies. Products featured on its current US website include Trail Mix Granola Bites and Strawberry Granola Bites. The Trail Mix variety combines ingredients such as oats, chocolate chips, pumpkin seeds, raisins, dried cranberries, and sunflower seed butter; the brand describes it as gluten-free and free from the top nine allergens. Strawberry Granola Bites are described as organic, nut-free, gluten-free, non-GMO, and vegan. Product attributes and ingredients can vary by item, so these descriptions should not be taken as claims about every product in the range. MadeGood presents organic production, ingredient sourcing, and accessibility as part of its brand approach. The company says its products are organic and non-GMO and describes its ingredients as grown without harmful pesticides and herbicides. It also highlights sourcing from North American prairie oat fields and cocoa farms in Peru. Its US website frames its mission as making wholesome organic snacks while doing good for consumers, communities, and the planet. The supplied evidence identifies Canada as the brand’s country context and shows a US-facing online storefront, but does not establish the company’s headquarters, legal owner, or parent company.
History
MadeGood was established in 2013 by Nima, his wife Ladan, and his sisters Sahba and Salma. Its official account presents the business as a family venture shaped by a shared interest in good food and a desire to do good in the world. The brand says it has made Certified Organic snacks since its founding, making organic production a core part of its identity rather than a later product-line extension. The brand’s stated product range spans granola bars, oven-baked crackers, and crispy cookies. Its current US website also features several granola-bite varieties, including Trail Mix and Strawberry. Product descriptions connect the range with convenient, shareable snacking and highlight selected dietary attributes. For example, MadeGood describes its Trail Mix Granola Bites as gluten-free and free from the top nine allergens, and its Strawberry Granola Bites as organic, nut-free, gluten-free, non-GMO, and vegan. MadeGood describes its approach as working with nature and says its products are organic and non-GMO, with ingredients grown without harmful pesticides and herbicides. The brand also points to ingredient origins including oat fields in the North American prairies and cocoa farms in Peru. Its current messaging links snacks to connection, sharing, and positive effects for consumers, communities, and the planet. The official website supplied for this dossier is a US-facing storefront. The available evidence does not establish a precise headquarters, ownership structure, parent company, or named current executives.
- 2013
MadeGood founded
Products and positioning
An organic snack brand that emphasizes family origins, ingredient transparency, inclusive snack sharing, and doing good for people and the planet.
Trail Mix Granola Bites
A granola bite with chocolate chips, pumpkin seeds, raisins, dried cranberries, and sunflower seed butter. The brand describes it as gluten-free and free from the top nine allergens.
Strawberry Granola Bites
A strawberry-flavoured oat snack described by the brand as organic, nut-free, gluten-free, non-GMO, and vegan.
Chocolate Chip Granola Bites
A granola-bite variety featured on the brand’s US homepage.
Sources4 sources
- 1Welcome to MadeGood - United States – MadeGoodFoods-USAmadegoodfoods.com
- 2About – MadeGoodFoods-USAmadegoodfoods.com
- 3Trail Mix Granola Bites | Organic, non-GMO, Nut-Free Snacks – MadeGoodFoods-USAmadegoodfoods.com
- 4Strawberry Granola Bites | Organic, non-GMO, Nut-Free Snacks – MadeGoodFoods-USAmadegoodfoods.com
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