Madi TV

Madi TV, also known as Madi TV Africa, is a Swahili-language pay television channel from the Democratic Republic of the Congo. The channel was created in 2020 by twin brothers Christophe Madihano and Christian Madihano and is operated by Madi Pictures, a digital entertainment company based in the Democratic Republic of the Congo. Its headquarters are in Goma, the principal city of North Kivu in the eastern part of the country. The channel's programming is built around general entertainment. Its schedule combines locally relevant television content with acquired films and television programs, giving it a broad rather than narrowly specialized proposition. By broadcasting in Swahili, Madi TV serves audiences in the eastern Democratic Republic of the Congo and other Swahili-speaking communities while also participating in a wider African pay-TV distribution system. A significant distribution milestone came on 30 September 2021, when Canal+ in the Democratic Republic of the Congo added Madi TV to the ACCESS format of its EasyTV digital terrestrial television service. The same launch also included Maboke TV. This carriage arrangement gave Madi TV access to Canal+'s terrestrial audience in the Democratic Republic of the Congo and strengthened its position beyond its original local broadcast base. Madi TV is also distributed internationally through Canal+ Afrique, reaching 38 African countries, and through Canal+ Overseas, which provides worldwide availability. These arrangements extend the channel's potential audience beyond Goma and the Democratic Republic of the Congo, although the available reference material does not specify audience figures, subscription numbers, revenues, or the precise composition of its distribution footprint. The channel's visual identity links the brand to the cultural and natural heritage of the African Great Lakes region. Its logo incorporates references to traditional handicraft and large mammals associated with the region, framed by a green design and the letter M, which represents both Madi TV and its parent company, Madi Pictures. Since 30 September 2021, the channel has used the slogan “Burudani Milele!”, a Swahili phrase meaning “Entertainment forever.” Madi TV's publicly documented profile remains focused on its role as a Swahili-language entertainment channel rather than on a large portfolio of separately branded services. Its principal distinguishing characteristics are its Congolese origin, Goma base, Swahili programming, relationship with Madi Pictures, and distribution through Canal+'s African and overseas platforms. Detailed information about its ownership structure, management beyond its founders, programming schedule, financial performance, and later corporate developments is not established by the available sources.

Madi TV emerged in 2020 as a television project created by twin brothers Christophe Madihano and Christian Madihano. The channel was established in the Democratic Republic of the Congo and operates from Goma, in North Kivu province. Its parent organization is Madi Pictures, described in the available reference material as a digital entertainment company based in the country. From its inception, Madi TV was positioned as a Swahili-language pay television service. Its programming combines entertainment programs with films and television shows acquired from outside producers or distributors. This mix gives the channel a general-interest profile rather than limiting it to a single genre. The use of Swahili is central to its identity and connects the channel to audiences in eastern Congo and the broader African Great Lakes area. The channel's distribution expanded through a relationship with Canal+. On 30 September 2021, Canal+ in the Democratic Republic of the Congo introduced a service plan that included Madi TV and Maboke TV in the ACCESS format of EasyTV, its digital terrestrial television offering. This was an important distribution step because it placed Madi TV within an established pay-TV and terrestrial service framework in its home market. Madi TV also became available beyond the Democratic Republic of the Congo. According to the available reference material, the channel is carried by Canal+ Afrique to 38 African countries and is available worldwide through Canal+ Overseas. These distribution routes transformed the channel from a Goma-based Congolese service into a channel with a broader African and international delivery footprint. The sources do not provide audience, subscriber, revenue, or profitability data, so the commercial scale of this expansion cannot be quantified here. The brand's identity reflects its regional origin. Its logo uses a green background, the letter M associated with Madi TV and Madi Pictures, and visual references to traditional handicraft and large mammals of the African Great Lakes region. Since 30 September 2021, the channel's slogan has been “Burudani Milele!”, emphasizing its entertainment proposition in Swahili. Publicly documented information about Madi TV after its Canal+ distribution milestone is limited. The available material identifies the founders, parent company, headquarters, language, content mix, distribution partners, and branding, but does not establish later leadership changes, ownership transactions, major original productions, financial results, or regulatory controversies. On the evidence available, Madi TV is best characterized as an active Congolese Swahili-language entertainment channel whose growth has been supported by Canal+'s terrestrial, African, and overseas distribution networks.

• 2021

  Canal+ distribution begins in the Democratic Republic of the Congo

  [1]Madi TVen.wikipedia.org

  On 30 September, Canal+ added Madi TV to the ACCESS format of its EasyTV digital terrestrial television service in the Democratic Republic of the Congo.

• 2020

  Madi TV is created

  [1]Madi TVen.wikipedia.org

  Christophe Madihano and Christian Madihano co-created the Swahili-language television channel in the Democratic Republic of the Congo.

A Congolese, Swahili-language entertainment channel connecting audiences in the Democratic Republic of the Congo and the wider African Great Lakes region with locally relevant television and acquired screen content.

• Pay television channel · 2020

  Madi TV

  Madi TV is a Swahili-language general-entertainment channel operated by Madi Pictures. It broadcasts entertainment programming alongside acquired films and television shows. The service originates from Goma in the Democratic Republic of the Congo and is distributed through Canal+'s EasyTV ACCESS format in the Congolese market, Canal+ Afrique in 38 African countries, and Canal+ Overseas internationally.

• 2021

  Expansion through Canal+ distributionStrategy

  Background

  Madi TV sought wider access to pay-TV and digital terrestrial audiences beyond its Goma base.

  Action taken

  The channel joined Canal+'s ACCESS format on the EasyTV digital terrestrial platform in the Democratic Republic of the Congo and was also distributed through Canal+ Afrique and Canal+ Overseas.

  Aftermath

  The arrangement extended Madi TV's stated reach to 38 African countries through Canal+ Afrique and to worldwide audiences through Canal+ Overseas.

  Source

1. 1Madi TVen.wikipedia.org
2. 2Madi TV official websitemaditvafrica.com