Magic Machine
Magic Machine (マジックミシン) is a Japanese clothing repair and alteration chain, part of the AEON Group, with hundreds of stores nationwide.
Last updated September 27, 2026
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Overview
Magic Machine (マジックミシン) is a Japanese retail service brand specializing in clothing alterations, repairs, and remakes. Operating as part of the AEON Group, the chain provides professional tailoring services for garments such as trousers, denim, skirts, dresses, jackets, coats, shirts, T-shirts, and knitwear. Its service menu also extends to bag repair, cleaning and care, custom-made costumes, pet clothing, and universal fashion items. The brand positions itself as a convenient, everyday solution for extending the life of clothing, with a network of 404 stores across Japan as of the end of February 2026. The company's philosophy centers on reducing textile waste by helping customers keep and maintain their favorite garments longer. It has registered July 4 as "Fashion Alteration Day" (ファッションお直しの日) with the Japan Anniversary Association, based on a wordplay on the numbers 0-7-0-4 (o-na-o-shi, meaning "alteration"). Through various events and awareness campaigns, Magic Machine promotes the value of clothing repair as a sustainable practice. Magic Machine offers a wide range of alteration services, from simple hemming and size adjustments to more complex repairs such as zipper replacement, sleeve shortening, button replacement, and mending tears and holes. The brand also handles remakes, turning worn garments into new items, and accepts orders for custom-made costumes and pet clothing. Its stores are typically located within AEON shopping centers and other retail locations, making the service accessible to a broad customer base. As a member of the AEON Group, Magic Machine benefits from the retail conglomerate's nationwide presence and customer traffic. The brand continues to expand its store network and service offerings, with new store openings and ongoing promotional activities. Its commitment to sustainability and customer satisfaction has positioned it as a trusted name in the Japanese clothing repair market.
History
Magic Machine (マジックミシン) is a Japanese company that operates a chain of clothing alteration and repair shops. It is a member of the AEON Group, one of Japan's largest retail conglomerates. The brand's core business is providing professional tailoring services to consumers, helping them adjust, repair, and remake garments to extend their usable life. The company has grown to a nationwide network of 404 stores as of the end of February 2026, according to its official website. This scale makes it one of the largest clothing repair chains in Japan. The stores are typically located within AEON shopping centers and other retail facilities, allowing customers to drop off and pick up items conveniently while shopping. Over time, Magic Machine has expanded its service menu beyond basic alterations. It now offers bag repair, cleaning and care services, custom-made costumes, pet clothing, and universal fashion items. The brand also handles remakes, transforming worn or outdated garments into new items, which aligns with its sustainability goals. In terms of sustainability, Magic Machine has taken steps to promote the value of clothing repair. It registered July 4 as "Fashion Alteration Day" (ファッションお直しの日) with the Japan Anniversary Association, using the wordplay of 0-7-0-4 (o-na-o-shi) to encourage more people to consider repairing rather than discarding clothes. The company also engages in various events and campaigns to raise awareness about the environmental benefits of extending garment life. As part of the AEON Group, Magic Machine benefits from the group's retail infrastructure and customer base. The brand continues to open new stores and introduce new services, maintaining its position as a leading provider of clothing repair services in Japan.
Reached 404 stores nationwide as of end of February 2026
Magic Machine AEON Mitsusaka store opened
Repair and alteration event held October 2–4, 2026
Products and positioning
Everyday clothing repair and alteration service focused on sustainability and extending garment life, backed by the AEON Group's nationwide retail network.
Clothing alterations
Hemming, size adjustment, sleeve shortening, and other tailoring services for trousers, skirts, dresses, jackets, coats, shirts, and knitwear.
Clothing repairs
Zipper replacement, button replacement, mending tears and holes, and other repair services.
Remakes and reworking
Transforming worn garments into new items, such as turning a dress into a skirt or adding patches.
Bag repair
Repair services for bags and luggage.
Cleaning and care
Professional cleaning and care services for garments and other items.
Custom-made costumes
Order-made costumes for various occasions.
Pet clothing
Custom-made or altered clothing for pets.
Universal fashion
Clothing modifications for people with disabilities or special needs.
Sources3 sources
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