Maison Crivelli
Maison Crivelli is a perfume house presenting fragrances as unexpected, sensory adventures.
Last updated September 25, 2026
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Overview
Maison Crivelli is a perfume house whose stated creative idea is to offer the unexpected at each stage of discovering a fragrance. Its official website describes the brand as a “Maison de Parfum for modern-day perfume explorers” and invites customers to embark on a daring, sensory adventure. The available brand materials associate its creative direction with founder Thibaud Crivelli, but do not specify a founding year, headquarters, ownership structure, or the markets in which it operates. The brand’s documented offering centers on perfumes, including extrait de parfum. Product pages describe fragrances through sensory narratives, olfactory families, key ingredients, concentration, and, for some products, collaborators. Examples include Oud Maracujá, an exotic, woody and fruity extrait built around a contrast between passion fruit and oud; Musc Nurāsana, a floral musk inspired by a morning stretching session and featuring rose and incense; and Oud Cadenza, a gourmand woody extrait evoking a nocturnal celebration. The official homepage also presents fragrances including Hibiscus Mahajád, Safran Secret, and Carnaval, and groups discovery content around olfactory mysteries, oud, musks, and sensory experiences. Several product pages state that their fragrances have a 32% concentration and are vegan creations. They describe the ORPUR label as identifying selected natural raw materials from Givaudan’s perfumery palette; this does not establish that Givaudan owns or operates Maison Crivelli. Oud Maracujá is credited as a collaboration with Jordi Fernandez, while Musc Nurāsana credits Gaël Montero. The site offers some products in multiple bottle sizes and gives prices in euros on its French-language homepage. No evidence supplied establishes the company’s corporate ownership, distribution footprint, or retail-channel arrangements.
History
Maison Crivelli’s supplied official materials present the brand as a perfume house built around unexpected sensory discovery. The homepage says the house came into being under the impetus of a visionary founder and describes its purpose as proposing the unexpected at each stage of fragrance discovery. Its brand line, “Maison de Parfum for modern-day perfume explorers,” frames fragrance as an exploratory experience rather than simply listing scents as products. The supplied materials identify Thibaud Crivelli in connection with the brand, but do not state the year it was founded or provide a fuller account of its early development. The available product pages show a portfolio focused on extrait de parfum and on compositions described through distinct olfactory families and imaginative scenarios. Oud Maracujá is presented as an emblematic fragrance: its product story contrasts the freshness of passion fruit with the warmth of oud, and the page categorizes it as exotic, woody, and fruity. The page credits perfumer Jordi Fernandez as a collaborator and states that the fragrance was voted Best Niche Perfume 2024 by Fragrantica readers. This is a product-page claim about an external reader award, not evidence of a company-wide award or ranking. Other documented offerings illustrate the brand’s range of creative prompts. Oud Cadenza is described as a long-lasting-trail gourmand woody extrait inspired by a nighttime celebration and combining notes associated with cane sugar, date, and oud. Musc Nurāsana is described as the first release in a new collection around musks. Its story draws on a stretching session on a terrace at first light; the page describes a luminous, airy musk with rose and incense, and credits Gaël Montero as a collaborator. The official homepage also presents Hibiscus Mahajád, Safran Secret, and Carnaval, but the supplied homepage excerpt does not provide detailed product histories for those fragrances. The product pages provide ingredient and production-related details without establishing the company’s supply-chain ownership or manufacturing arrangements. Oud Maracujá, Musc Nurāsana, and Oud Cadenza are each described as vegan creations with a 32% concentration. Their pages identify selected materials bearing the ORPUR label and explain that the label groups notable natural raw materials from Givaudan’s perfumery palette. This description alone does not establish an ownership or corporate relationship between Givaudan and Maison Crivelli. The French-language online shop excerpt displays several bottle sizes and prices in euros for selected fragrances, indicating that the website presents an ecommerce offer in that language and currency. The supplied evidence does not establish when the shop or individual products launched, the brand’s headquarters, legal entity, parent company, distribution footprint, or subsequent corporate developments. Accordingly, a more detailed corporate chronology cannot be established from the available evidence.
Maison Crivelli presents its sensory-discovery concept
Oud Maracujá is featured as an emblematic fragrance
Musc Nurāsana opens a musk collection
Products and positioning
A perfume house for modern-day perfume explorers, emphasizing unexpected, daring, sensory fragrance experiences.
Oud Maracujá
An emblematic extrait de parfum described as exotic, woody, and fruity, contrasting passion fruit with oud; vegan creation with a stated 32% concentration. The product page credits Jordi Fernandez as a collaborator.
Musc Nurāsana
A floral musk extrait inspired by stretching on a terrace at first light, featuring musk, rose, and incense; vegan creation with a stated 32% concentration. The product page credits Gaël Montero as a collaborator.
Oud Cadenza
A gourmand woody extrait de parfum inspired by a nighttime celebration; vegan creation with a stated 32% concentration.
Hibiscus Mahajád
A fragrance featured on the official homepage and marked as emblematic there.
Safran Secret
A fragrance featured on the official homepage as a new release.
Carnaval
A fragrance featured on the official homepage as a new release.
Sources4 sources
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