Make a Splash
Make a Splash is a USA Swimming Foundation child-focused water-safety initiative that connects underprivileged children with free swimming lessons.
Last updated August 26, 2026
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Overview
Make a Splash is a water-safety initiative created by the USA Swimming Foundation to help prevent childhood drownings in the United States. Rather than operating primarily as a commercial consumer brand, it functions as a public-service program built around access to swimming instruction. Its central objective is to help every child in the country learn how to swim, with particular attention to children who may face financial or social barriers to formal lessons. The initiative delivers its mission through a partner network that includes swim schools, YMCA organizations, and youth clubs. These institutions provide free swimming lessons to underprivileged children under the Make a Splash umbrella. The partnership model allows the program to use existing local aquatic facilities and instructors while extending the reach of the USA Swimming Foundation beyond elite competitive swimming. The available reference material identifies partner institutions across numerous U.S. states, including California, Washington, Idaho, Utah, Colorado, Texas, Louisiana, Tennessee, Missouri, Florida, Georgia, South Carolina, North Carolina, Indiana, Illinois, Wisconsin, Michigan, Ohio, Pennsylvania, New York, Virginia, Maryland, and New Jersey. Make a Splash is therefore best understood as a nonprofit-linked initiative and social-impact program rather than a conventional product company. Its core offering is access to swimming education, and its principal stakeholders are children, families, community aquatic organizations, instructors, nonprofit partners, and public-facing ambassadors. The program's value proposition combines drowning prevention, basic water competency, and improved access to a life-saving skill. In October 2016, Make a Splash expanded its partnership activity through Ripples to Waves, a program created with SafeSplash Swim Schools, Swimtastic Swim Schools, and swimmer Missy Franklin. This extension connected the initiative with additional swim-school partners and celebrity advocacy. Cullen Jones and Missy Franklin are identified as public figures associated with efforts supporting the initiative. The available material does not provide a founding year, budget, formal corporate structure, headquarters, or current enrollment figures. Its documented identity remains centered on nationwide swimming education and water-safety access for children.
History
Make a Splash was created by the USA Swimming Foundation as a child-focused response to the need for broader access to swimming instruction and water-safety education in the United States. The initiative's stated purpose is to help prevent drownings by teaching children to swim, with a specific emphasis on children from underprivileged backgrounds. Its operating model is based on providing free lessons rather than selling a standalone product or service to consumers. The program works through a distributed network of partner institutions. Swim schools, YMCAs, and youth clubs participate in delivering lessons and connecting eligible children with instruction. This structure makes the initiative locally adaptable: participating organizations can use their own facilities and teaching resources while contributing to a common national water-safety objective. The documented partner footprint spans a broad set of states, including California, Washington, Idaho, Utah, Colorado, Texas, Louisiana, Tennessee, Missouri, Florida, Georgia, South Carolina, North Carolina, Indiana, Illinois, Wisconsin, Michigan, Ohio, Pennsylvania, New York, Virginia, Maryland, and New Jersey. Make a Splash's identity is closely tied to public education and access. Its work addresses swimming ability as both a recreational capability and a basic safety skill. By reducing or removing lesson costs for participating children, the initiative targets one of the practical barriers that can prevent families from obtaining formal swim instruction. The program also extends the public-service role of the USA Swimming Foundation into community settings outside the competitive swimming system. In October 2016, the initiative entered a documented expansion phase through Ripples to Waves. The extension was developed with SafeSplash Swim Schools, Swimtastic Swim Schools, and Missy Franklin. The partnership added institutional and celebrity support to the program's existing community-partner model. Missy Franklin and Cullen Jones are identified as public figures associated with Make a Splash-related support activities, although the available material does not specify formal employment or governance positions for either person. The available sources do not establish a precise launch year, headquarters, financial structure, enrollment total, legal ownership arrangement beyond the initiative's creation by the USA Swimming Foundation, or a complete list of participating organizations. Accordingly, Make a Splash is documented here as an active USA Swimming Foundation initiative whose principal historical development is the formation of a nationwide partner network and the 2016 Ripples to Waves extension.
- 2016
Ripples to Waves extension launched
[1]Make a Splash partnered with SafeSplash Swim Schools, Swimtastic Swim Schools, and Missy Franklin on Ripples to Waves, an extension of the swimming and water-safety initiative.
Products and positioning
A nonprofit-linked, child-focused water-safety initiative that expands access to swimming lessons through community partners and public ambassadors.
Swimming education and water safety
Make a Splash free swimming lessons
The initiative's central offering is access to free swimming lessons for underprivileged children. Lessons are delivered through partner swim schools, YMCAs, and youth clubs rather than through a single centralized facility. The program is designed to build swimming ability and support drowning prevention, making instruction and basic water competency its principal social-impact service.
Program extension and partnership platform · 2016
Ripples to Waves
Ripples to Waves is a Make a Splash extension created with SafeSplash Swim Schools, Swimtastic Swim Schools, and swimmer Missy Franklin. Its documented role is to broaden the initiative's partnership and advocacy activity around swimming instruction and water safety. The available material does not provide separate participation, funding, or outcome figures for the extension.
Marketing campaigns
- 2016Ripples to Waves
United States
Make a Splash collaborated with SafeSplash Swim Schools, Swimtastic Swim Schools, and Missy Franklin to create Ripples to Waves, extending the initiative's effort to connect children with swimming instruction and water-safety resources.
Outcome. The partnership was documented as an extension of Make a Splash. Specific enrollment, geographic expansion, or fundraising outcomes are not provided in the available source.
Sources2 sources
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