Mane 'n Tail
Product brand
UnclaimedA U.S. hair- and skin-care brand whose product range serves both people and horses.
Last updated August 21, 2026
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Overview
Mane 'n Tail is an American hair- and skin-care brand associated with products developed for use on horses and subsequently marketed for human hair care. Its identity is built around the crossover between equine grooming and personal beauty, making the brand distinctive in a crowded shampoo and conditioner market. The range includes products for people as well as horses, with shampoos and conditioners forming the best-known part of the assortment. The brand is particularly associated with its Original Shampoo and Original Conditioner offerings, although the available reference material does not establish a complete current product catalog, corporate ownership structure, founding date, or headquarters. The brand’s positioning rests on practical grooming performance rather than luxury or salon exclusivity. Its horse-related heritage gives it a recognizable point of difference: products that originated in an equine-care context are presented as suitable for human hair, while the broader portfolio continues to address horse grooming and skin care. Public descriptions connect the brand with claims around hair care and strengthening, but the supplied sources do not provide enough evidence to characterize specific ingredients, clinical results, or a verified hair-growth benefit. Mane 'n Tail has also developed visibility outside ordinary retail and grooming contexts. In the mid-1990s it sponsored NASCAR driver Derrike Cope and Bobby Allison Motorsports, later returning to stock-car racing through one-off and multi-race sponsorships involving Cope, Landon Cassill, and Quin Houff. In 2021, its racing activity was connected with promotion for the DreamWorks animated film Spirit Untamed. The brand has additionally appeared in films including Blades of Glory and Spirit Untamed. One of the most notable marketing-related appearances was in Morgan Spurlock’s 2011 documentary POM Wonderful Presents: The Greatest Movie Ever Sold, a film about product placement. Mane 'n Tail was featured as a participating sponsor, but the film’s end titles clarified that the company did not pay for the placement. According to the company’s explanation as summarized in the reference material, the arrangement involved exchanging product rather than making a cash sponsorship payment. This episode fit the brand’s wider use of entertainment and sports visibility while also illustrating the unusual self-referential marketing premise of Spurlock’s film. The available sources do not document a public listing, major acquisition, leadership roster, financial performance, or formal corporate reorganization. Mane 'n Tail is therefore best described as an active consumer beauty brand with an equine-care heritage and a marketing history that includes film appearances and NASCAR sponsorships.
History
Mane 'n Tail is a U.S. hair- and skin-care brand serving both human and equine grooming markets. The available reference material does not specify its founding year, founder, headquarters, or parent company. Instead, the brand is described through its product identity: a line of hair and skin-care products for people and horses, with shampoos and conditioners among its most recognizable offerings. The brand's central distinction is the relationship between horse grooming and human beauty care. Products associated with Mane 'n Tail were originally formulated in an equine-care setting and later marketed for use by people. This crossover gives the brand a strong and memorable name in personal care, while retaining a practical grooming orientation. The supplied sources do not establish detailed formulation history, manufacturing arrangements, or verified clinical claims, so those aspects remain undocumented here. Mane 'n Tail began receiving significant public exposure through sports sponsorship. In 1995, it sponsored NASCAR Winston Cup driver Derrike Cope in the No. 12 car for Bobby Allison Motorsports, beginning with the Daytona 500. The sponsorship continued into the early part of the 1996 season, when Cope recorded a top-ten finish at the Goodwrench Service 400. The relationship ended at the 1996 Goody's Headache Powder 500. The brand later resumed its association with Cope in 2017, sponsoring his No. 55 Premium Motorsports car for the Darlington throwback race. In 2018, it supported StarCom Racing and driver Landon Cassill at Michigan International Speedway, followed by another Cassill sponsorship at Pocono Raceway in 2019. During 2020, the brand sponsored StarCom Racing's Quin Houff for four mid-season races. Its NASCAR activity expanded again in 2021, including sponsorship at the Daytona 500 and a promotional partnership connected with DreamWorks' Spirit Untamed beginning at the Texas Grand Prix. Entertainment became another part of the brand's visibility. Mane 'n Tail appeared in films including Blades of Glory and Spirit Untamed. Its most prominent documented film appearance was in Morgan Spurlock's 2011 documentary POM Wonderful Presents: The Greatest Movie Ever Sold, which examined product placement by financing a film through corporate sponsorships. Mane 'n Tail was featured heavily, but the film's closing credits stated that the company had not paid for its participation. The brand's own explanation, as reported in the reference material, characterized the arrangement as an exchange of product rather than a cash sponsorship. The placement was therefore especially relevant to the film's subject while giving Mane 'n Tail exposure in an unusual marketing setting. The available material does not document later ownership changes, a public offering, executive appointments, financial results, major regulatory actions, or corporate scandals. Mane 'n Tail's documented history is consequently defined by its human-and-horse product proposition and by recurring promotional activity in NASCAR and film.
- 2021
Spirit Untamed promotional partnership
[1]The brand's NASCAR sponsorship included the Daytona 500 and a promotion tied to DreamWorks' Spirit Untamed.
- 2020
Multi-race sponsorship with Quin Houff
[1]Mane 'n Tail sponsored StarCom Racing and driver Quin Houff for four races during the season.
- 2018
StarCom Racing sponsorship begins
[1]The brand sponsored Landon Cassill in StarCom Racing's No. 00 at Michigan International Speedway.
- 2017
Return to NASCAR with Derrike Cope
[1]Mane 'n Tail sponsored Cope in a one-off Darlington throwback event.
- 2011
Appearance in The Greatest Movie Ever Sold
[1]Mane 'n Tail participated in Morgan Spurlock's product-placement documentary through a product-exchange sponsorship.
- 1996
NASCAR sponsorship concludes
[1]The brand's initial Cope sponsorship continued through early 1996 and ended at the Goody's Headache Powder 500.
- 1995
First documented NASCAR sponsorship
[1]Mane 'n Tail sponsored Derrike Cope's No. 12 Winston Cup car for Bobby Allison Motorsports, beginning with the Daytona 500.
Products and positioning
A practical, mid-market hair- and skin-care brand differentiated by its equine-grooming heritage and crossover use by people and horses.
Hair care
Original Shampoo
A signature Mane 'n Tail shampoo associated with the brand's crossover from equine grooming into human hair care. It represents the core cleansing product in the brand's best-known human hair-care proposition.
Hair care
Original Conditioner
The companion conditioner to the brand's Original Shampoo. It is part of Mane 'n Tail's central human hair-care range, which is distinguished by the brand's horse-grooming heritage.
Hair care
Mane 'n Tail hair-care range
The wider hair-care assortment includes products marketed for human use, with shampoos and conditioners forming the most clearly documented categories. Specific additional formulas and current assortment details are not established by the supplied sources.
Equine grooming
Mane 'n Tail horse-care range
Products intended for horses are part of the brand's defining market identity. The equine range provides the historical and functional context for the brand's crossover into human hair and skin care.
Skin care
Mane 'n Tail skin-care products
The brand is described as offering skin-care products for humans and horses in addition to its better-known hair-care lines. The available references do not specify individual product names or formulations.
Marketing campaigns
- 2021Spirit Untamed NASCAR promotion
United States
Mane 'n Tail partnered with the DreamWorks film Spirit Untamed within its expanded 2021 NASCAR sponsorship program.
Outcome. The campaign linked the brand's equine identity with a major animated film centered on a horse.
- 2019Pocono Raceway sponsorship
United States
Mane 'n Tail again sponsored Landon Cassill, with the placement at Pocono Raceway.
Outcome. The brand maintained a recurring relationship with StarCom Racing and Cassill.
- 2018StarCom Racing Michigan sponsorship
United States
Mane 'n Tail sponsored Landon Cassill and StarCom Racing at Michigan International Speedway.
Outcome. The sponsorship extended the brand's renewed NASCAR activity beyond the 2017 Cope appearance.
- 2017Darlington NASCAR throwback sponsorship
United States
The brand returned to NASCAR by sponsoring Derrike Cope's No. 55 Premium Motorsports car for the Darlington throwback race.
Outcome. This was a one-off sponsorship that renewed the brand's association with Cope.
- 2011The Greatest Movie Ever Sold product placement
United States
Mane 'n Tail was featured in Morgan Spurlock's documentary about product placement. The participation was structured as an exchange of product rather than a paid sponsorship.
Outcome. The brand received prominent exposure in the documentary, while the film explicitly explained the non-cash nature of the arrangement.
- 1995Derrike Cope NASCAR sponsorship
United States
Mane 'n Tail sponsored Derrike Cope's No. 12 car for Bobby Allison Motorsports in NASCAR's Winston Cup Series, starting at the Daytona 500.
Outcome. The sponsorship continued into early 1996 before ending at the Goody's Headache Powder 500.
Brand decisions
2021
Combine NASCAR sponsorship with Spirit Untamed promotionStrategyBackground
Mane 'n Tail expanded its NASCAR sponsorship activity while maintaining a brand identity closely connected with horses and equine grooming.
Action taken
Beginning at the Texas Grand Prix, the brand partnered with DreamWorks to promote Spirit Untamed.
Aftermath
The partnership connected the brand's equine positioning with a family-oriented film release.
2011
Use product exchange for documentary sponsorshipStrategyBackground
The company was approached to participate in a documentary centered on product placement and sponsorship-funded filmmaking.
Action taken
Mane 'n Tail supplied products in exchange for participation rather than paying a cash sponsorship fee.
Aftermath
The brand received prominent exposure, and the film disclosed the non-cash arrangement in its end titles.
Sources1 sources
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