Manpower

Manpower is the principal staffing and recruitment brand within ManpowerGroup, a global provider of workforce solutions. Its business connects employers with workers for temporary, contract, permanent, and project-based roles, while also supporting organizations with recruitment administration, workforce management, and related employment services. The brand serves both individuals seeking work and employers seeking qualified talent, operating through local offices, digital channels, candidate databases, and enterprise workforce programs. The Manpower name dates to 1948, when Elmer Winter and Aaron Scheinfeld established a staffing business in Milwaukee, Wisconsin. The company was created during a period when employers increasingly needed flexible access to office and industrial labor, and it developed a model based on recruiting, screening, and assigning personnel to client organizations. Over time, Manpower expanded internationally and became one of the best-known names in temporary staffing and employment services. Its traditional offer centers on temporary staffing and contingent labor. Depending on the market, Manpower recruits workers for administrative, customer-service, manufacturing, logistics, warehouse, skilled-trades, and other operational positions. Services commonly include candidate sourcing, screening, placement, payroll administration, assignment management, and workforce compliance. The exact service mix varies by country because employment regulation, licensing, and labor-market structures differ across jurisdictions. Manpower also participates in broader workforce programs. Through its parent group and related businesses, the wider organization provides recruitment-process outsourcing, managed-service programs, career transition, professional staffing, and specialist technology services. Manpower itself is generally positioned as the high-volume staffing and employment brand, while other ManpowerGroup brands address more specialized professional, consulting, career-management, and talent-solutions needs. The brand’s customer proposition combines local labor-market knowledge with the scale of an international group. For employers, the value proposition is faster access to screened candidates, reduced administrative burden, and the ability to adjust workforce capacity as demand changes. For job seekers, Manpower promotes access to employment opportunities, career advice, skills development, and pathways into longer-term work. Its official website describes the business as helping organizations meet workforce needs while helping talent find meaningful and sustainable employment. ManpowerGroup has used acquisitions and portfolio development to broaden beyond traditional clerical and industrial staffing. Earlier transactions added career-transition and professional staffing capabilities, while the 2010 acquisition of COMSYS IT Partners strengthened information-technology staffing and managed workforce solutions. In 2021, ManpowerGroup acquired ettain group and placed it within Experis, further expanding the group’s technology-resourcing business. These transactions were group-level strategic moves rather than changes to the core Manpower consumer-facing brand. Manpower’s marketing has likewise evolved from traditional employment advertising toward integrated employer and candidate communications. Campaigns have used photography, digital advertising, social platforms, email, job-search content, landing pages, recruitment events, and account-based marketing. The group’s advertising work has emphasized the human dimension of employment and the international character of its workforce. Current recruitment-marketing activity also applies consumer-marketing techniques to promote client vacancies and employment brands. The brand remains active as part of ManpowerGroup’s international workforce-solutions portfolio. Its public-company relationship is through ManpowerGroup Inc., whose shares trade under the symbol…

Manpower was founded in Milwaukee, Wisconsin, in 1948 by Elmer Winter and Aaron Scheinfeld. The founders built the business around the practical need for employers to obtain workers when their internal recruiting capacity or permanent headcount could not meet changing demand. Staffing agencies supplied a flexible labor channel: they recruited and screened candidates, placed them with client organizations, and handled parts of the employment administration associated with temporary assignments. The Manpower name became associated with temporary employment and office staffing, but the business eventually broadened into industrial, operational, professional, and outsourced workforce services. International expansion made the brand a recognizable name in employment services outside the United States, including European markets such as France, Belgium, the Netherlands, Italy, and Norway. Local operating companies have used different legal names and structures while trading under the Manpower identity. As the employment-services industry matured, Manpower’s parent organization expanded beyond basic temporary placement. It developed or acquired capabilities in professional staffing, recruitment-process outsourcing, managed-service programs, career transition, organizational consulting, and specialist talent services. In 2004, Manpower completed the final step in acquiring Right Management Consultants, bringing a major career-transition and organizational-consulting business into the corporate group. Right Management remained a separate specialist brand rather than becoming a standard Manpower staffing product. In 2010, Manpower announced and completed the acquisition of COMSYS IT Partners. COMSYS supplied professional information-technology staffing, managed-service programs, and recruitment-process outsourcing. The transaction supported the parent company’s stated strategy of increasing its presence in professional staffing and higher-skilled verticals, including IT, engineering, finance, and accounting. COMSYS capabilities were combined with Manpower Professional and Manpower Business Solutions, while the wider group continued to manage differentiated brands for distinct customer needs. The parent company later changed its corporate identity from Manpower Inc. to ManpowerGroup, reflecting the breadth of its portfolio. Manpower remained the core general staffing and employment brand within that group, alongside brands such as Experis, Right Management, and Talent Solutions. This architecture allowed the company to market a familiar local staffing brand while presenting a broader suite of workforce services to multinational employers. Marketing developed alongside the business model. Earlier communications focused on job access, candidate potential, and the practical benefits of finding work through Manpower. Group-level global advertising later used consistent visual and verbal themes to connect multiple operating companies and present the organization as an international workforce network. Digital recruitment marketing subsequently added search, social advertising, email, landing pages, employment-brand content, virtual and in-person hiring events, and account-based programs aimed at both candidates and employer decision-makers. In 2021, ManpowerGroup acquired ettain group, a North American IT-resourcing and services provider, and placed the business within Experis. Although this was not an acquisition of the Manpower brand itself, it illustrated the parent group’s continuing shift toward professional and technology-oriented services. Manpower continues to operate as an active staffing and workforce-solutions brand, with local market execution supported by the scale, technology, and specialist businesses of ManpowerGroup.

• 2021

  ettain joined ManpowerGroup

  [5]ManpowerGroup completes acquisition of ettain groupinvestor.manpowergroup.com

  ManpowerGroup completed its acquisition of ettain group and integrated the business into Experis.

• 2010

  COMSYS acquisition completed

  [3]Manpower Inc. completes acquisition of COMSYS IT Partnersinvestor.manpowergroup.com

  COMSYS IT Partners became part of Manpower, strengthening professional IT staffing, managed services, and recruitment-process outsourcing.

• 2004

  Right Management acquisition completed

  [2]Manpower Inc. completes acquisition of Right Managementinvestor.manpowergroup.com

  Manpower completed the final step in acquiring Right Management Consultants, adding career-transition and organizational-consulting capabilities to the corporate group.

• 1948

  Manpower founded in Milwaukee

  [1]Manpower official websitemanpower.com

  Elmer Winter and Aaron Scheinfeld established the staffing business that became Manpower.

A globally recognized, broad-market staffing and workforce-solutions brand combining local recruitment delivery with the resources of ManpowerGroup.

• Staffing

  Temporary staffing

  Manpower recruits and assigns workers to client organizations for temporary, seasonal, project-based, or variable-demand roles. Depending on the market, assignments may cover administrative work, customer service, manufacturing, logistics, warehousing, skilled trades, and other operational functions. The service can include sourcing, screening, onboarding, payroll administration, assignment support, and compliance processes.

• Recruitment

  Permanent recruitment

  The brand supports employers seeking candidates for direct-hire positions. Recruitment work may include defining requirements, attracting applicants, evaluating qualifications, presenting shortlists, and coordinating placement. Availability and exact scope vary by country and by the legal framework governing recruitment and employment services.

• Outsourcing

  Workforce outsourcing

  Manpower and its parent group provide outsourced workforce administration and related managed services for organizations that need external support with recruiting, contingent labor, or workforce operations. Larger recruitment-process outsourcing and managed-service programs are generally associated with ManpowerGroup’s specialist businesses, but may be sold alongside Manpower staffing services.

• The next big thing is you

  International

  A ManpowerGroup advertising campaign used portraits of workers from varied backgrounds and messages about jobs, potential, and a brighter future. The work sought to connect the group’s international workforce with a more human and unified global brand identity.

  Source
• Global advertising account consolidation

  Global

  Manpower reviewed its international advertising account with the objective of consolidating brand strategy and creative execution into an agency network capable of supporting markets worldwide.

  Source
• Account-based multi-channel demand campaign

  International

  ManpowerGroup used email, paid media, social platforms, and content landing pages to reach selected employer accounts and support movement through the business-buying process.

  Outcome. The reported program reached more than 75 percent of its target accounts and generated more than 150 asset downloads.

  Source
• Recruitment marketing and candidate attraction programs

  United States

  ManpowerGroup’s recruitment-marketing operation applies consumer advertising methods, including paid search, social, video, digital display, landing pages, and hiring events, to promote client vacancies and employment brands.

  Source

• 2021

  Acquire ettain groupM&A

  Background

  ManpowerGroup pursued higher-growth and higher-value services and sought to expand its technology-resourcing business through Experis.

  Action taken

  ManpowerGroup agreed to acquire ettain for cash and subsequently completed the transaction, making ettain part of Experis.

  Aftermath

  The acquisition increased the group’s North American IT-resourcing capabilities and strengthened its position in financial services, healthcare, government, and technology-related work.

  Cash purchase price. $925 million (2021)

  Source

• 2010

  Acquire COMSYS IT PartnersM&A

  Background

  The transaction was intended to accelerate growth in professional staffing and outcome-based workforce solutions, particularly in IT and other high-demand skill areas.

  Action taken

  Manpower acquired COMSYS and integrated its professional IT staffing, managed-service, and recruitment-process outsourcing capabilities into the group’s professional-services portfolio.

  Aftermath

  The combination expanded Manpower’s professional staffing capabilities and strengthened its presence in technology-related services.

  Announced enterprise value. $431 million (2010 announcement)

  Source

• 2004

  Acquire Right Management ConsultantsM&A

  Background

  Manpower sought to broaden its employment-services portfolio beyond staffing by adding career-transition and organizational-consulting capabilities.

  Action taken

  The company completed the final merger step that made Right Management a wholly owned subsidiary.

  Aftermath

  Right Management continued as a specialist business within the group.

  Source

1. 1Manpower official websitemanpower.com
2. 2Manpower Inc. completes acquisition of Right Managementinvestor.manpowergroup.com
3. 3Manpower Inc. completes acquisition of COMSYS IT Partnersinvestor.manpowergroup.com
4. 4ManpowerGroup announces acquisition of ettain groupinvestor.manpowergroup.com
5. 5ManpowerGroup completes acquisition of ettain groupinvestor.manpowergroup.com
6. 6ManpowerGroup print advertisingcommarts.com
7. 7Networks line up for Manpower advertising accountcampaignlive.co.uk
8. 8ManpowerGroup multi-channel demand-generation customer storyhub.uberflip.com
9. 9Ignite Recruitment Marketingweb.manpowergroup.us
10. 10Announced enterprise valueinvestor.manpower.com