Marriott Bonvoy
Marriott Bonvoy is Marriott International's unified loyalty and travel program, spanning more than 30 hotel brands plus home rentals, experiences and co-branded credit cards.
Last updated October 29, 2026
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Overview
Marriott Bonvoy is the loyalty and travel program of Marriott International, the global hotel company headquartered in Bethesda, Maryland. Launched in 2019, Bonvoy replaced the group's previous Marriott Rewards, SPG (Starwood Preferred Guest) and Ritz-Carlton Rewards programs with a single identity covering the combined portfolio created by Marriott's 2016 acquisition of Starwood Hotels & Resorts. The name combines "Marriott" with "bon voyage," signalling a positioning around travel rather than only hotel stays. As a brand, Bonvoy is both a membership program and a consumer-facing platform. Members earn and redeem points across Marriott's roughly 30 hotel brands — from economy and select-service names such as Courtyard, Fairfield and Moxy to luxury flagships including Ritz-Carlton, St. Regis, W Hotels and JW Marriott — as well as participating home-rental listings, experiences and co-branded credit cards issued with partners such as Chase and American Express. Elite status tiers (Silver, Gold, Platinum, Titanium and Ambassador) bundle benefits such as bonus points, late checkout, lounge access and room upgrades, and the program underpins most of Marriott's direct-booking and customer-data strategy. Bonvoy is not a separately listed company; it sits inside Marriott International, which trades on Nasdaq under the ticker MAR. Its economics are closely watched by investors because loyalty programs are a major source of high-margin fee revenue and a channel for filling rooms directly rather than through third-party intermediaries. The program has expanded internationally alongside Marriott's footprint, and its marketing has leaned on partnerships in sports, entertainment and travel media. For travellers, Bonvoy functions as the group's front door: a single app and account through which bookings, points, status and on-property recognition are managed. For Marriott, it is a brand in its own right — one intended to create switching costs, deepen direct relationships and monetise a customer base that spans budget business travellers and luxury leisure guests.
History
Marriott Bonvoy's history is inseparable from the consolidation of the global hotel industry. Marriott International operated its own Marriott Rewards program for decades, while Starwood Hotels & Resorts ran Starwood Preferred Guest (SPG), a program widely admired for its generous redemption and elite recognition. When Marriott acquired Starwood in 2016, the combined company inherited two large loyalty communities and a complex integration challenge. For a transitional period, members could link accounts and transfer points between Marriott Rewards (which by then also encompassed Ritz-Carlton Rewards) and SPG. In 2018 Marriott announced a new unified program name, and in early 2019 it launched Marriott Bonvoy, folding Marriott Rewards, SPG and Ritz-Carlton Rewards into a single brand with one currency, one app and a common set of elite tiers. The rebrand was one of the largest in the hotel loyalty sector and was accompanied by a marketing push built around the idea of travel and experiences rather than only rooms. The program's subsequent development has tracked Marriott's broader strategy: expanding the number of participating brands and properties, adding home-rental inventory through Marriott's homes-and-villas business, deepening co-branded credit card relationships, and using the app as a direct-booking and personalisation channel. Bonvoy also became the umbrella for Marriott's consumer partnerships and promotions, and its elite tiers were periodically adjusted as the company balanced member benefits against program economics. Because Bonvoy is embedded in Marriott International rather than a standalone entity, its milestones are typically reported as part of the parent company's results and investor communications. The program remains central to Marriott's stated priorities of growing direct digital relationships and capturing a larger share of members' travel spending.
- 2019
Marriott Bonvoy launches, replacing Marriott Rewards, SPG and Ritz-Carlton Rewards with a single program.
- 2018
Marriott announces the name of its unified loyalty program.
- 2016
Marriott International completes its acquisition of Starwood Hotels & Resorts, combining Marriott Rewards and SPG member bases.
Products and positioning
A single global loyalty and travel platform unifying Marriott's multi-brand hotel portfolio, aimed at driving direct bookings and customer loyalty across budget to luxury segments.
Bonvoy points
A single loyalty currency earned on stays and spend and redeemable for hotel nights, experiences and more.
Elite status tiers
Silver, Gold, Platinum, Titanium and Ambassador tiers with escalating on-property benefits.
Co-branded credit cards
Cards issued with financial partners that earn Bonvoy points on everyday spending.
Controversies
2020
Marriott discloses guest data breach affecting 5.2 million guests
Marriott disclosed that a data breach may have exposed guest information; the article says approximately 5.2 million guests were affected. Marriott said it was investigating, notified involved guests, offered a year of personal information monitoring, and provided an online portal to check whether information was involved.
Recent events
- Unconfirmed
Reported
Marriott announces Marriott Bonvoy Lounge experience for Asia-Pacific premium hotels[3]
Marriott announced a new lounge experience dubbed the Marriott Bonvoy Lounge, debuting in February 2027 at 100 premium-level hotels across Asia-Pacific, with 220 more hotels across Greater China joining in early 2027. Participating lounges will offer elevated food and beverage programming, dedicated associates on-site during peak lounge hours, and locally-inspired offerings, according to the company's press release.
- Unconfirmed
Reported
Marriott Bonvoy beta tests Complimentary Upgrade List app feature[3]
Following its Member Day, Marriott International announced it is beta testing a new app feature called the Complimentary Upgrade List in the Marriott Bonvoy app. The feature will let eligible members with Gold status and above see their exact position in the complimentary upgrade list before they arrive and check in. It is currently available at only a small subset of hotels, and Marriott says it will expand to over 250 hotels throughout the U.S. and Canada by November.
Reported
Marriott Bonvoy launches global promotion[4]
Marriott Bonvoy launched a global promotion offering members bonus points and an additional Elite Night Credit for each paid night during the promotion period. Members could register through April 20, 2022, for eligible stays from February 8 through May 4, 2022.
Reported
Marriott and Rakuten Group announce Japan collaboration[5]
Marriott and Rakuten Group confirmed a strategic collaboration intended to connect eligible members of Marriott Bonvoy and Rakuten’s loyalty program and offer travel benefits in Japan.
Reported
20 Blue Diamond Resorts properties integrate into Marriott Autograph Collection[6]
Sunwing Travel Group announced that 20 Blue Diamond Resorts properties had been fully integrated into Marriott International's Autograph Collection, effective October 5, 2021. The properties also joined Marriott Bonvoy and remain independently owned and operated by Blue Diamond Resorts.
Reported
Marriott Bonvoy announces global points promotion[7]
Marriott Bonvoy announced a global points promotion under which registered members are set to earn 1,500 bonus points for each qualifying stay at participating hotels from September 14 through December 12, 2021.
Reported
Marriott Bonvoy member holiday discount in Thailand[8]
Marriott offered Bonvoy members in Thailand up to 20% off qualifying holiday stays booked before 30 September 2021 for stays before 31 December 2021.
Reported
Marriott discloses guest data breach affecting 5.2 million guests[2]
Marriott disclosed that a data breach may have exposed guest information; the article says approximately 5.2 million guests were affected. Marriott said it was investigating, notified involved guests, offered a year of personal information monitoring, and provided an online portal to check whether information was involved.
- Unconfirmed
Reported
Marriott Bonvoy launches global points promotion[9]
Marriott Bonvoy launched its “Unlock More” global points promotion, allowing members to earn 2,000 bonus points after their second qualifying stay and then unlock an additional personalised offer.
Reported
Courtyard launches NFL 100th-season celebrations[10]
Courtyard announced a series of activities celebrating the NFL's 100th season, including the Courtyard Super Bowl Sleepover Contest and fan experiences. The article says Marriott Bonvoy would also offer members NFL-exclusive experiences during the season.
Sources13 sources
- 1Marriott Bonvoymarriott.com
- 2Marriott discloses guest data breach affecting 5.2 million guestsinfosecurity-magazine.com
- 3万豪宣布在亚太区高端酒店推出万豪旅享家酒廊体验thepointsguy.com
- 4万豪旅享家推出全球促销活动businesstraveller.com
- 5万豪与乐天集团宣布在日本合作breakingtravelnews.com
- 620家Blue Diamond Resorts酒店加入万豪傲途格精选finanznachrichten.de
- 7万豪旅享家推出全球积分推广活动prnasia.com
- 8万豪旅享家会员泰国假期优惠timeout.com
- 9万豪旅享家推出全球积分促销businesstraveller.com
- 10万怡酒店推出NFL百年赛季庆祝活动prnasia.com
- 11一晚住宿，双重奖励：万豪旅享家推出新一季全球推广活动prnasia.com
- 12Marriott Bonvoy launches autumn points promotionbusinesstraveller.com
- 13Marriott discloses new data breach impacting 5.2 million hotel guests - ZDNETzdnet.com
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