Masco
A U.S.-based manufacturer and brand owner specializing in plumbing, decorative architectural, and other home-improvement products.
Last updated August 31, 2026
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Overview
Masco Corporation is an American manufacturer and holding company serving the home-improvement, remodeling, and new-home-construction markets. Its portfolio is concentrated in branded products rather than commodity building materials, with businesses spanning faucets, showering and plumbing equipment, architectural coatings, hardware, lighting, spas, saunas, and related specialty products. The company is best known to consumers through brands such as Delta Faucet, Brizo, Peerless, Behr, KILZ, Hot Spring, Caldera, Liberty Hardware, and Watkins Wellness. Masco began in Detroit in 1929 as Masco Screw Products Company, founded by Alex Manoogian to make machined automotive components for Detroit-area vehicle manufacturers. Its first recorded customer contract was with Hudson Motor Company in 1930. The business became publicly traded on the Detroit Stock Exchange in 1936 and changed its name to Masco Corporation in 1961. A pivotal transformation came in the 1950s, when Manoogian developed and commercialized a single-handle washerless faucet. Marketed under the Delta name, the faucet helped shift the company from industrial components toward consumer-facing home products. Masco supported the product with television advertising and retail distribution, helping establish Delta as a major faucet brand. The company expanded through a combination of internal product development and acquisitions. It entered cabinets in the mid-1980s, bought companies in home furnishings, created and reorganized industrial subsidiaries, and acquired Behr in 1999 to enter architectural coatings. During the tenure of Richard Manoogian, Alex Manoogian's son and successor, Masco pursued an especially active acquisition strategy. Some of those businesses were later separated, sold, or reorganized, reflecting the company's recurring effort to concentrate on branded home-improvement categories. Masco has also used corporate transactions to reshape its portfolio. It divested or separated industrial and furniture operations, exited most of its cabinetry and window activities around 2019–2020, acquired Kichler Lighting in 2018, and later sold Kichler in 2024. More recent expansion has focused on wellness and premium home environments: Steamist joined the company in 2021 and Sauna360 Group was acquired in 2023, adding sauna brands to Watkins Wellness. The company has operated manufacturing and business units in the United States and internationally. Its products reach professional contractors, distributors, home centers, retailers, builders, designers, and consumers. Masco's brand architecture ranges from mainstream and value-oriented offerings to luxury and specification-driven products, allowing it to address both repair-and-remodel demand and new construction. The company moved its headquarters from Taylor, Michigan, to Livonia, with the new facility opened in 2017. In 2025, Keith Allman announced his retirement after a long career with Masco, and the board selected Jonathon Nudi as his successor, effective July 7, 2025. Masco remains an active, publicly listed home-products company whose strategy centers on branded innovation, distribution breadth, operational discipline, and selective portfolio management.
History
Masco was organized in Detroit in 1929 as Masco Screw Products Company by Alex Manoogian. The young company produced precision-machined automotive parts for Detroit manufacturers and secured an early contract with Hudson Motor Company in 1930. It became publicly traded on the Detroit Stock Exchange in 1936. Sales passed one million dollars during the early 1940s, but the company's later identity was shaped less by automotive components than by its move into household products. In 1952, Manoogian worked on a single-handle washerless faucet that could control hot and cold water from one lever. The product became the foundation of Delta Faucet. Beginning in 1954, Masco combined retail distribution with television advertising, an unusual approach for the faucet industry at the time. Delta's consumer visibility helped Masco reach the mass market and reduced its dependence on traditional plumbing wholesalers. Delta's annual sales exceeded one million dollars by 1958, the same year the company stopped using the Masco Screw Products name. Masco formally became Masco Corporation in 1961. Alex Manoogian led the business until 1967. His son Richard joined the company in 1958 and later became its chief executive. The headquarters moved to Taylor, Michigan, in 1967, and Masco received a New York Stock Exchange listing in 1969. The company entered the Fortune 500 in 1975, passed one billion dollars in annual sales in 1984, and began manufacturing cabinets in 1985. Masco's growth during the 1980s and 1990s came through diversification and corporate restructuring. It acquired Flint & Walling and built a substantial home-furnishings division through purchases including Henredon and Drexel Heritage. In 1988, specialty-product operations were combined into TriMas Corporation, while other industrial assets were reorganized into Masco Tech. These transactions created separate corporate entities and clarified the distinction between Masco's consumer home-products businesses and its industrial operations. Masco sold most of its home-furnishings division in 1996, helping create LifeStyle Furnishings International. The acquisition of Behr in 1999 gave Masco a major position in architectural coatings. The company also acquired Arrow Fastener, expanding its presence in hardware. During the late 1990s and early 2000s, Richard Manoogian oversaw an aggressive acquisition program. Masco entered windows in 2001 and continued to manage a broad portfolio of plumbing, coatings, cabinetry, hardware, and other residential products. At the same time, the company wrote down its investment in LifeStyle Furnishings International and exited or reduced exposure to several furniture businesses. Masco continued to reshape its portfolio in the following decades. It sold its UK window operation in 2019, divested Milgard Windows and Doors later that year, and sold its cabinetry businesses to ACProducts in 2020. The cabinetry transaction led to the formation of Cabinetworks Group. Masco's later acquisitions concentrated on wellness and premium home environments: Steamist was acquired in 2021 and Sauna360 Group in 2023, with those brands aligned with Delta and Watkins Wellness respectively. Kichler Lighting, acquired in 2018, was sold in 2024. In 2025, Keith Allman announced his retirement and Jonathon Nudi was appointed chief executive. Masco's present identity is that of a focused, publicly listed branded-products company serving professional and consumer channels across home improvement and residential construction.
- 2025
CEO succession
[2]Jonathon Nudi is appointed to succeed Keith Allman as chief executive effective July 7.
- 2023
Sauna360 acquisition
[1]Masco acquires Sauna360 Group and adds several sauna brands to Watkins Wellness.
- 2021
Steamist joins Masco
[1]The company acquires Steamist and places the steam-bath business under Delta.
- 2017
New Livonia headquarters opens
[1]Masco opens its relocated corporate headquarters in Livonia, Michigan.
- 1999
Behr acquisition
[1]Masco acquires Behr and enters the architectural-coatings business.
- 1985
Entry into cabinetry
[1]Masco begins manufacturing cabinets, a category it later divests.
- 1975
First Fortune 500 appearance
[1]Masco is included in the Fortune 500 ranking of large U.S. corporations.
- 1969
NYSE listing
[1]Masco begins trading on the New York Stock Exchange.
- 1961
Name changed to Masco Corporation
[1]The company adopts the Masco Corporation name as its business broadens beyond automotive parts.
- 1952
Single-handle faucet developed
[1]Alex Manoogian develops the washerless single-handle faucet that becomes the basis of Delta Faucet.
Products and positioning
A diversified branded home-improvement platform focused on design-led, professionally specified, and retail-distributed products for repair, remodeling, and new residential construction.
Plumbing products · 1954
Delta Faucet
Masco's principal faucet platform, offering kitchen and bathroom faucets, shower systems, sinks, accessories, and related plumbing products. Delta is positioned across mainstream and premium segments and traces its identity to the single-handle washerless faucet developed by Alex Manoogian in the 1950s.
Luxury plumbing
Brizo
A design-led luxury plumbing brand associated with premium faucets, showers, fittings, and bathroom and kitchen collections. Brizo serves higher-end residential and specification markets and complements Delta's broader mainstream presence.
Architectural coatings · 1999
Behr
A major architectural-coatings business offering interior and exterior paints, stains, primers, and related decorating products. Behr gives Masco a significant consumer-facing position in paint sold through retail and home-improvement channels.
Paint and primers
KILZ
A coatings brand known particularly for primers and specialty preparation products used in residential renovation and maintenance. It operates within Masco's architectural-coatings portfolio alongside Behr.
Home wellness
Watkins Wellness
Masco's wellness platform covering portable spas, swim spas, pools, saunas, and related equipment. Its portfolio includes Hot Spring, Caldera, Endless Pools, and sauna brands added through Sauna360.
Decorative hardware
Liberty Hardware
A hardware business supplying cabinet knobs, pulls, hooks, bath accessories, and other decorative and functional hardware for residential applications.
Lighting
Kichler Lighting
A decorative lighting and ceiling-fan brand acquired by Masco in 2018 and sold in 2024. It is no longer part of Masco's active portfolio.
Marketing campaigns
- 1954Delta television advertising
United States
Masco used television advertising to promote Delta faucets directly to consumers, helping distinguish the brand from traditionally wholesale-oriented faucet competitors and supporting expansion into retail distribution.
Outcome. Helped Delta become a major mass-market faucet brand.
Brand decisions
2025
CEO successionOtherBackground
Keith Allman announced his retirement after a long tenure with the company.
Action taken
Masco appointed Jonathon Nudi as chief executive and president effective July 7, 2025.
Aftermath
Leadership passed to Nudi, who had joined Masco's board in 2023 and previously held an executive role at General Mills.
2024
Sell Kichler LightingM&ABackground
Masco continued to streamline its branded home-products portfolio.
Action taken
The company sold Kichler Lighting to Kingswood Capital Management.
Aftermath
Kichler was combined with Kingswood's Progress Lighting business and ceased to be a Masco brand.
2023
Acquire Sauna360 GroupM&ABackground
Masco pursued additional growth in sauna and home-wellness products.
Action taken
Masco acquired Sauna360 Group and placed its brands under Watkins Wellness.
Aftermath
The transaction expanded the company's sauna portfolio across European and North American brands.
2021
Acquire SteamistM&ABackground
Masco expanded its presence in residential wellness and premium bathroom experiences.
Action taken
The company acquired Steamist and aligned the business with Delta.
Aftermath
Steam bathing became part of Masco's broader plumbing and wellness offering.
2019
Exit windows and cabinetryStrategyBackground
Masco reviewed its portfolio after years of participation in windows and cabinetry.
Action taken
The company sold its UK window operation and Milgard Windows and Doors in 2019, followed by its cabinetry division in 2020.
Aftermath
Masco became more concentrated in plumbing, coatings, hardware, and selected specialty home products.
1999
Acquire BehrM&ABackground
Masco sought to broaden its home-improvement portfolio beyond plumbing and hardware into architectural coatings.
Action taken
Masco acquired Behr and established a major position in paint and related coatings.
Aftermath
Behr became one of Masco's principal branded businesses.
Recent events
Reported
Masco improves second-quarter sales outlook[4]
Masco said it now expects second-quarter sales to decline approximately 8% year over year excluding currency, compared with its previous anticipated decline of 15–20%.
- Unconfirmed
Reported
Masco acquires SmarTap[5]
The Jerusalem Post headline reports that SmarTap was acquired by Masco Corporation. The supplied article text does not specify when the acquisition occurred.
Masco agrees to sell cabinetry division to ACPI[6]
Masco entered into an agreement to sell its cabinetry division, which includes the KraftMaid, Merillat, QualityCabinets, and Cardell Cabinetry brands, to ACProducts Inc. for $1 billion. The sale was expected to close in the first quarter of 2020, subject to customary closing conditions and regulatory review.
Masco confirms sale of Milgard Windows and Doors[7]
Masco confirmed the sale of its Milgard Windows and Doors division to MI Windows and Doors for $725 million. The closing was expected during the fourth quarter of 2019, subject to customary closing conditions and regulatory review.
Sources7 sources
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