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Mashkar is Israel's leading vending machine operator, a subsidiary of The Central Bottling Company Ltd. group, running thousands of automatic food and beverage machines nationwide.

Last updated September 28, 2026

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Overview

Mashkar (משקר) is an Israeli company specializing in the operation of automatic vending machines for food, soft drinks, coffee and snacks. Established in 1988, it is a subsidiary of The Central Bottling Company Ltd. group, one of Israel's largest beverage companies. Mashkar positions itself as the leading vending machine company in Israel, operating thousands of machines across the country, from Mount Hermon in the north to the Taba crossing in the south. The company employs approximately 130 staff members and maintains four operational centres located in Sarafand, Beer Sheba, Kadouri and Eilat, along with a maintenance centre in the Caesarea Industrial Park. Mashkar serves a diverse clientele that includes army bases, the Israeli Police, the Border Police, the Prison Service, Ben Gurion Airport, hospitals, manufacturing plants, youth centres, colleges, universities and numerous workplaces. The company emphasizes professionalism and dependability, using advanced telemetric systems for remote monitoring and automatic data transfer from its machines. It also operates a nationwide customer service centre, the only one of its kind among Israeli vending machine companies, providing support for customers and purchasers. Mashkar's business model focuses on placing and servicing vending machines at client locations, offering a range of machines including the large G3 cold drink model designed for high-traffic areas. As part of the Central Bottling Company group, Mashkar benefits from the group's resources and distribution network, reinforcing its dominant position in the Israeli vending market.

History

Mashkar was established in 1988 as a company focused on the operation of automatic vending machines for food and beverages. It became part of The Central Bottling Company Ltd. group, a major Israeli beverage conglomerate. From its early years, Mashkar expanded its network of vending machines across Israel, eventually achieving nationwide coverage from Mount Hermon in the north to the Taba crossing in the south. The company set up four operational centres in Sarafand, Beer Sheba, Kadouri and Eilat, and a maintenance centre in the Caesarea Industrial Park. Over the decades, Mashkar grew to operate thousands of machines and employed around 130 people. It positioned itself as the leading vending machine company in Israel, serving a wide range of clients including military bases, police, hospitals, airports, universities and workplaces. The company invested in advanced telemetric systems to allow remote monitoring and automatic data transfer from its machines, and it established a nationwide customer service centre, the only one of its kind in the Israeli vending industry. Mashkar continues to operate as a subsidiary of The Central Bottling Company Ltd. group, maintaining its dominant market position.

  • 1988

    Mashkar is established.

  • Mashkar becomes a subsidiary of The Central Bottling Company Ltd. group.

  • Mashkar expands to operate thousands of vending machines nationwide, with four operational centres and a maintenance centre.

Products and positioning

Israel's leading vending machine company, offering advanced, reliable and nationwide vending solutions with a focus on customer service and technology.

  • G3 large cold drink vending machine

    A particularly large machine suitable for locations with heavy foot traffic.

  • Automatic vending machines for coffee

    Machines dispensing coffee and other hot beverages.

  • Automatic vending machines for snacks

    Machines dispensing snacks and food items.

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