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Match Now is a Canadian dark pool and alternative trading system operated by Cboe Canada, providing a marketplace for registered Canadian investment dealers and their clients to trade Canadian listed equities.

Last updated September 28, 2026

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Overview

Match Now (often styled MATCHNow) is a Canadian alternative trading system (ATS) and dark pool that serves as a marketplace for registered Canadian investment dealers and their clients to trade Canadian listed equities. It operates as part of Cboe Canada, the Canadian equities exchange business of Cboe Global Markets, and is one of the trading venues listed alongside NEO-L, NEO-N, and NEO-D in Cboe Canada's marketplace lineup. The venue is designed to facilitate block and institutional-sized equity trades with minimal market impact, complementing the lit order books of the Cboe Canada exchanges. Match Now's core function is to match buy and sell interest in Canadian listed securities away from the public lit markets, providing participants with a venue for executing larger orders without displaying them to the broader market. It is accessible to registered Canadian investment dealers and their clients, positioning it as an institutional and dealer-focused marketplace rather than a retail-facing platform. The system is part of the broader Canadian equity market structure, where alternative trading systems and dark pools play a significant role in executing non-displayed liquidity. Cboe Canada, which operates Match Now, launched full operations in 2015 and has grown into a senior stock exchange with over 400 public company, ETF, and CDR listings. Cboe Canada describes itself as one of the largest Canadian exchanges and provides trading opportunities across multiple marketplaces including NEO-L, NEO-N, NEO-D, and MATCHNow. The exchange is backed by Cboe Global Markets, one of the world's leading exchange networks, giving Match Now access to the operational, regulatory, and technological infrastructure of a major global exchange group. As a Cboe Canada venue, Match Now benefits from Cboe's market data and trading infrastructure, including transparent access to real-time market data and connectivity to Canadian listed securities. The venue operates within the Canadian regulatory framework for alternative trading systems, subject to oversight by Canadian securities regulators. Its role is to provide efficient execution for dealers and their clients while contributing to the overall liquidity and price discovery of the Canadian equity market. Match Now is not a consumer-facing brand; it is a business-to-business trading venue used by investment dealers, institutional investors, and other market participants. Its identity is closely tied to Cboe Canada's broader equities franchise, which includes listing, trading, and market data services for Canadian and international issuers and investors.

History

Match Now emerged as a Canadian alternative trading system (ATS) providing a marketplace for registered Canadian investment dealers and their clients to trade Canadian listed equities. Alternative trading systems gained prominence in Canada as a way to execute trades away from traditional exchanges, offering benefits such as reduced market impact for large orders and alternative liquidity sources. Cboe Canada, the Canadian equities exchange business of Cboe Global Markets, launched full operations in 2015 and grew into a senior stock exchange with over 400 public company, ETF, and CDR listings. Cboe Canada describes itself as one of the largest Canadian exchanges and operates multiple marketplaces including NEO-L, NEO-N, NEO-D, and MATCHNow. Match Now is thus integrated into Cboe Canada's multi-venue equities trading offering. Cboe Global Markets, the parent company, is one of the world's leading exchange networks, operating exchanges and trading venues across multiple asset classes and geographies. Under Cboe's ownership, Match Now benefits from the group's technology, market data, and regulatory infrastructure. Cboe Canada provides transparent access to real-time market data and serves issuers and investors with listing, trading, and market data services. The venue operates within the Canadian regulatory framework for alternative trading systems, subject to oversight by Canadian securities regulators. It continues to serve as a marketplace for Canadian listed equities, complementing the lit markets operated by Cboe Canada and other Canadian exchanges.

  • 2015

    Cboe Canada launches full operations as a senior stock exchange.

  • Match Now operates as part of Cboe Canada's multi-marketplace equities offering alongside NEO-L, NEO-N, and NEO-D.

Products and positioning

Institutional and dealer-focused Canadian dark pool and alternative trading system, operated as part of Cboe Canada's multi-marketplace equities franchise.

  • MATCHNow dark pool

    Alternative trading system for Canadian listed equities, matching non-displayed orders for registered investment dealers and their clients.

Recent events

  • Reported

    Cboe completes acquisition of MATCHNow[6]

    Cboe Global Markets completed its acquisition of MATCHNow, a Canadian equities alternative trading system, from Virtu Financial.

  • Reported

    Cboe completes acquisition of MATCHNow[7]

    Cboe Global Markets announced that it completed its acquisition of MATCHNow, a Canadian alternative trading system, from Virtu Financial.

  • Cboe announces agreement to acquire MATCHNow[8]

    Cboe announced a definitive agreement to acquire MATCHNow from Virtu Financial. The proposed transaction was expected to close in the third quarter of 2020, subject to regulatory approval and other customary closing conditions.

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