MaxTV
MaxTV is a Swiss local television channel based in Yverdon, broadcasting regional programming across Romandy.
Last updated September 27, 2026
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Overview
MaxTV is a Swiss local television channel whose studios were based in Yverdon, in the Canton of Vaud. The channel was created in 1999 by two unemployed individuals who decided to launch a regional television service. It received a concession from the Federal Council in 2000 and began broadcasting its programmes in 2001. For many years it broadcast to Morges, Aubonne, Rolle, La Sarraz and surrounding areas under a federal concession. After changes in the law, MaxTV refocused around its production studios in Yverdon while continuing its local-television mandate along the Yverdon–Morges axis. The name MaxTV is explained as M for Morges, A for Aubonne and X for region. The channel is currently available via Swisscom TV throughout Switzerland, on Cablecom in French-speaking Switzerland, and on the internet at www.maxtv.ch. Its programming includes daily news (Info du jour), regional news (Info Région), one-hour documentaries on regional events (Notre Région), uncommented reports on local events (Plan large), and a studio discussion programme on regional current affairs and social topics (Place Publique). It also carries syndicated programmes produced by other regional televisions, such as Bienvenue chez nous and Chiens et Chats. According to the Groupement des Télévisions Régionales Romandes (GTRR), MaxTV has a potential audience of 70,000 viewers. The channel is managed by its direction together with the communes that broadcast the channel. Its executives have included Johannes Hierl as Director and Éric Gay as Commercial Director.
History
MaxTV was created in 1999, originating from two unemployed individuals who decided to launch a regional television service. The television channel received a concession from the Federal Council in 2000, and in 2001 it began broadcasting its programmes. The channel has existed since 2001 and broadcast for many years to Morges, Aubonne, Rolle, La Sarraz and other areas under a federal concession. After the law changed, MaxTV refocused around its production studios based in Yverdon, while continuing its local-television mandate along the Yverdon–Morges axis. The name MaxTV means M for Morges, A for Aubonne and X for region. The channel is currently available via Swisscom TV throughout Switzerland, on Cablecom in French-speaking Switzerland, and on the internet at www.maxtv.ch. MaxTV is managed by the channel's direction together with the communes that broadcast the channel. Its executives have included Johannes Hierl as Director and Éric Gay as Commercial Director. According to the Groupement des Télévisions Régionales Romandes (GTRR), MaxTV has a potential audience of 70,000 viewers.
- 2001
MaxTV begins broadcasting its programmes.
- 2000
The television channel receives a concession from the Federal Council.
- 1999
MaxTV is created by two unemployed individuals who decide to launch a regional television service.
Products and positioning
Local and regional television for the Yverdon–Morges axis and Romandy, distributed via Swisscom TV, Cablecom and the internet.
Info du jour
Daily news.
Info Région
Regional news.
Notre Région
One-hour documentaries on various regional events.
Plan large
Uncommented reports on local events.
Place Publique
Studio discussion programme on regional current affairs and social topics.
Bienvenue chez nous
Syndicated programme produced by other regional televisions.
Chiens et Chats
Syndicated animal magazine produced by other regional televisions.
Sources3 sources
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