Maywufa

Maywufa (美吾華) is a Taiwanese corporate group that began in 1976 as Maywufa Company (美吾華股份有限公司), a maker of hair-care and personal-care products. Its flagship consumer brand, Maywufa® (美吾髮®), covers shampoo, conditioner, hair color and related hair and skin care, and has been recognized as one of Taiwan's Top 100 Brands. The group states that its shampoo products reached the number-one brand market share in Taiwan according to a Kantar survey report, and that its products reach more than 5,000 sales points including hospitals, clinics and pharmacies. From its hair-care base, the group diversified into biotechnology and pharmaceuticals. In 1998 it invested in the founding of PhytoHealth (懷特生技新藥), and in 2008 it founded AmCad BioMed (安克生醫). Both, together with Maywufa itself, are listed biotechnology companies. In 2018 the group took control of Sound Bright Technology (聲博科技), adding high-end ultrasound compatible replacement probes and detection systems. The group now describes four main pillars: own brands and channels, biotech new-drug R&D, smart medical imaging innovative devices, and high-end ultrasound probes. Maywufa's consumer portfolio also includes the natural-style haircare brand SAHOLEA® (森歐黎漾®), IngreLux (髮之鑰®), Pure (純萃植感), and the hair-color line Calefu (卡樂芙). The group is the Taiwan general agent for the European mother-and-baby brand Mustela (慕之恬廊), and it markets pharmaceutical and medical-device products from PhytoHealth, AmCad and international manufacturers. It also operates a health-food supplement business. Manufacturing has been upgraded toward higher quality and sustainability standards. In 2022 the group began building a new cosmetics factory with dual certification under Good Manufacturing Practice (GMP) and green-building standards, and in 2024 the new GMP green-building plant was completed and put into use. The group is chaired by Lee Cheng-chia (李成家), who founded the original company in 1976. Its stated corporate culture values are integrity, mutual benefit and courtesy (誠信、互惠、有禮).

Maywufa traces its origins to 1976, when Maywufa Company (美吾華股份有限公司) was founded in Taiwan. The company built its business on hair-care and personal-care products, and its Maywufa® (美吾髮®) brand became a familiar name in Taiwanese shampoo, conditioner and hair-color products. The group later reported that its shampoo products reached the number-one brand market share in Taiwan according to a Kantar survey report, and that its products are distributed through more than 5,000 outlets including hospitals, clinics and pharmacies. In 1998 the group diversified into pharmaceuticals and biotechnology by investing in the founding of PhytoHealth (懷特生技新藥股份有限公司). A decade later, in 2008, it founded AmCad BioMed (安克生醫股份有限公司). Maywufa, PhytoHealth and AmCad are all listed biotechnology companies, forming the core of what the group calls the Maywufa-PhytoHealth-AmCad biotech group (美吾華‧懷特‧安克生技集團). In 2018 the group took control of Sound Bright Technology (聲博科技股份有限公司), adding high-end ultrasound compatible replacement probes and detection systems. On the consumer side, the group expanded its brand portfolio over the years. In 2015 it created the internet-native haircare brand SAHOLEA® (森歐黎漾®). Other brands include IngreLux (髮之鑰®), Pure (純萃植感) and the hair-color line Calefu (卡樂芙). The group also serves as the Taiwan general agent for the European mother-and-baby brand Mustela (慕之恬廊), and it operates a health-food supplement business alongside its pharmaceutical and medical-device distribution. Manufacturing and quality milestones include the 2016 SNQ National Quality Mark and National Biotechnology and Medical Care Quality Award for the Maywufa® quick hair-color cream, and the 2017 rise of Calefu hair color to first place in the color-dye market according to a Kantar report. In 2022 the group began building a new cosmetics factory with dual certification under Good Manufacturing Practice (GMP) and green-building standards; the new GMP green-building plant was completed and put into use in 2024. The group is chaired by founder Lee Cheng-chia (李成家), and its stated corporate culture values are integrity, mutual benefit and courtesy (誠信、互惠、有禮).

• 2024

  New GMP green-building plant completed and put into use.

• 2022

  Shampoo products reach number-one brand market share in Taiwan (Kantar report); construction begins on a new cosmetics factory with GMP and green-building dual certification.

• 2018

  Group takes control of Sound Bright Technology (聲博科技), adding ultrasound probes and detection systems.

• 2017

  Calefu premium hair color becomes number one in the color-dye market (Kantar report).

• 2016

  Maywufa® quick hair-color cream receives SNQ National Quality Mark and National Biotechnology and Medical Care Quality Award.

• 2015

  Internet-native haircare brand SAHOLEA® (森歐黎漾®) created.

• 2008

  AmCad BioMed (安克生醫) founded.

• 1998

  Group invests in founding PhytoHealth (懷特生技新藥), entering pharmaceuticals and biotechnology.

• 1976

  Maywufa Company founded in Taiwan.

Taiwanese consumer-healthcare group built on a trusted hair-care brand, extended into biotechnology, pharmaceuticals and smart medical devices.

• 美吾髮® haircare series

• 美吾髮® 快速護髮染髮霜

• 美吾髮® 植優染髮系列

• 美吾髮® 香水洗髮精

• SAHOLEA® 森歐黎漾®

• IngreLux 髮之鑰®

• Pure 純萃植感

• 卡樂芙優質染髮霜

• Mustela 慕之恬廊 (Taiwan general agency)

1. 1美吾華官方網站maywufa.com.tw
2. 2集團重要紀事maywufa.com.tw
3. 3美吾華重要紀事maywufa.com.tw
4. 4公司基本資料maywufa.com.tw