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A United Kingdom-based operator of automated photo, vending, laundry and amusement-service equipment.

Last updated August 31, 2026

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Overview

ME Group International plc, trading as ME Group, is a United Kingdom-based operator of unattended and self-service equipment. The company is best known for automated photography, particularly passport and identity-document photo booths, but its operating model has expanded into a broader portfolio of machines and services located in high-traffic retail, transport and public venues. Its activities include photo booths and photo-printing equipment, vending machines, commercial and consumer laundry facilities, and children’s amusement equipment. The business traces its origins to a compact photograph-developing process developed in California in 1946 by Gupp Allen and Ignatius Dunlap Baker. The process was brought to the United Kingdom in 1952 under the Photo-Me name, and the business later became a London Stock Exchange-listed company in 1962. This history gives the group a longer corporate lineage than the 1978 date sometimes associated with the modern operating company. The company’s shares trade under the symbol MEGP and it has been a constituent of the FTSE 250 Index. For much of its history, the company was closely associated with photo booths and photo processing. During Serge Crasnianski’s first period as chief executive, beginning in 1998, investors placed substantial expectations on the potential for photo booths to evolve into mobile internet access points. The company subsequently went through a period of governance and strategic controversy, including a 2007 profit-warning and share-option episode, a shareholder revolt over the proposed disposal of the vending division, and changes in senior leadership. Crasnianski later returned to the board and was reappointed chief executive in 2010, after which the company disposed of its loss-making wholesale photo-processing laboratories. ME Group has since pursued a more diversified self-service model. In 2016 it acquired the photo division of Asda, taking responsibility for 191 photo centres and 172 self-service kiosks in the supermarket chain’s stores. In 2019 it entered the laundry sector through Revolution, a network of continuously available outdoor self-service laundrettes. This diversification reduced the group’s dependence on conventional photo services and broadened its exposure to recurring, location-based consumer transactions. The company changed its corporate name from Photo-Me International to ME Group in August 2022. The rebrand reflected the wider composition of the business and the reduced strategic importance of photo booths relative to laundry, vending and other automated services. ME Group remains an active, publicly listed international operator, with business activities extending across the United Kingdom, continental Europe and Asian markets. Its competitive proposition is based on convenience, automation, distributed machine networks and the ability to operate services with limited on-site staffing.

History

ME Group’s roots lie in a compact photograph-developing process invented in California in 1946 by Gupp Allen and Ignatius Dunlap Baker. The process was brought to the United Kingdom in 1952, where it was commercialised under the Photo-Me name. The company became publicly listed on the London Stock Exchange in 1962, establishing an early link between automated photographic services and the British public-market sector. The company’s historical identity was built around photo booths, photo processing and related vending infrastructure. Its equipment could be placed in transport hubs, retail locations and other areas with regular consumer traffic, allowing customers to obtain photographs without a traditional studio appointment. Over time, the group developed a wider vending-machine operating model, although its photo activity remained the most recognisable part of the business. Serge Crasnianski became chief executive in 1998. During his leadership, the company’s share price rose substantially while investors were encouraged to view photo booths as potential platforms for internet services on the move. The strategy and market expectations later became associated with a difficult governance period. In February 2007, three directors exercised share options shortly before the company issued a profit warning. The Financial Services Authority subsequently fined the company £500,000 for failing to notify the market in a timely way. In September of the same year, shareholders rejected or challenged plans to dispose of the vending division strongly enough to force the resignations of Crasnianski and Vernon Sankey. Crasnianski returned as a non-executive director in May 2009 and was appointed chief executive again in May 2010. Soon after his return, he implemented the disposal of the company’s loss-making wholesale photo-processing laboratory business. This represented a move away from structurally weaker processing operations and toward a more focused network of automated machines and customer-facing services. The company’s diversification continued in the following decade. In November 2016, it acquired Asda’s photo division, adding 191 photo centres and 172 self-service kiosks to its activities. In December 2019, it entered the laundry market through Revolution, an outdoor self-service launderette division offering continuous access. Laundry provided a different form of repeat-use automated service and reduced the group’s reliance on the mature photo-booth market. The group also faced reputational criticism unrelated to its operating products. Private Eye criticised chairman John Lewis after reporting that he had donated approximately £390,000 to the Conservative Party before being appointed a Knight Bachelor in the 2019 New Year Honours. The company’s earlier regulatory controversy and later criticism illustrate the governance and public-scrutiny issues that accompanied its long period as a listed business. In August 2022, Photo-Me International changed its name to ME Group. The rebrand reflected the company’s broader portfolio, which by then included photo services, vending, laundry and children’s amusement equipment rather than a business centred almost entirely on photography. ME Group continues to operate as a publicly listed unattended-services company headquartered in Epsom, Surrey, with activities across the United Kingdom, Europe and Asia.

  • 2022

    Corporate name changed to ME Group

    [1]

    Photo-Me International adopted the ME Group name to reflect its broader business mix.

  • 2019

    Revolution laundry division introduced

    [1]

    The company diversified into 24/7 outdoor self-service laundry through its Revolution division.

  • 2016

    Asda photo division acquired

    [1]

    The group acquired 191 Asda photo centres and 172 self-service kiosks.

  • 2010

    Crasnianski returns as chief executive

    [1]

    He became chief executive again and began disposing of the loss-making wholesale photo-processing laboratories.

  • 2009

    Crasnianski returns to the board

    [1]

    Serge Crasnianski was reappointed as a non-executive director.

  • 2007

    Governance crisis and shareholder revolt

    [1]

    A delayed-disclosure fine followed a profit warning and share-option controversy; later that year, shareholder opposition to a vending-division disposal led to senior resignations.

  • 1998

    Serge Crasnianski becomes chief executive

    [1]

    Crasnianski took over as chief executive during a period of ambitious expectations for photo booths and mobile internet services.

  • 1962

    London Stock Exchange listing

    [1]

    The company was first listed on the London Stock Exchange.

  • 1952

    Photo-Me business brought to the United Kingdom

    [1]

    The photographic process was introduced commercially in the United Kingdom under the Photo-Me name.

  • 1946

    Compact photographic process developed

    [1]

    Gupp Allen and Ignatius Dunlap Baker developed the compact photograph-developing process that later formed the technical basis of the Photo-Me business.

Products and positioning

An international unattended-services operator focused on convenient, location-based automated equipment for photography, vending, laundry and family entertainment.

  • Automated photography · 1952

    Photo-Me

    Photo-Me comprises automated photo booths and related identity-photo services. The booths are designed for quick production of passport, visa and other official photographs, as well as general portrait images. They are typically installed in accessible retail, transport and public locations, where standardised lighting, framing and image output allow customers to complete the process without staff assistance.

  • Photo printing

    Self-service photo centres and kiosks

    These services provide customer-operated photo printing and collection facilities, including photo centres and kiosks installed in retail environments. The group expanded this activity through its acquisition of Asda’s photo operations, which included both staffed or managed photo centres and self-service equipment.

  • Self-service laundry · 2019

    Revolution

    Revolution is ME Group’s outdoor self-service laundry concept. Its facilities are designed for continuous customer access and provide washing and drying services through unattended or lightly staffed installations. The division represents the group’s move into a repeat-use household service outside its traditional photography and vending activities.

  • Automated retail

    Vending machines

    Vending is a longstanding part of the group’s operating model. ME Group installs and operates automated machines that sell or dispense products and services in locations where customers value speed and convenience. The vending division has also been the subject of major strategic debate within the company.

  • Amusement equipment

    Children’s amusement equipment

    The group operates children’s amusement equipment as part of its wider portfolio of unattended consumer machines. These installations extend the company’s presence beyond photography, vending and laundry into family-oriented leisure environments.

Controversies

  • 2019

    Criticism concerning chairman’s political donations

    Private Eye criticised the company after reporting that chairman John Lewis had made approximately £390,000 in donations to the Conservative Party before receiving a knighthood in the 2019 New Year Honours.

  • 2007

    Share-option dealings before profit warning

    Three directors cashed out share options shortly before the company issued a profit warning. The Financial Services Authority later fined the company £500,000 for failing to inform the market in a timely manner.

  • 2007

    Shareholder revolt over vending-division disposal

    Shareholders opposed proposals to sell the vending division, and the resulting revolt led to the resignations of Serge Crasnianski and Vernon Sankey.

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Brand decisions

  • 2022

    Rebrand from Photo-Me International to ME GroupStrategy

    Background

    The company’s activities had expanded beyond photo booths into vending, laundry and children’s amusement equipment.

    Action taken

    The corporate name was changed to ME Group.

    Aftermath

    The new name positioned the business as a diversified automated-services group rather than a predominantly photographic company.

  • 2019

    Launch Revolution laundry divisionProduct launch

    Background

    The group pursued diversification beyond photography and conventional vending into recurring household services.

    Action taken

    ME Group introduced Revolution, a 24/7 outdoor self-service launderette concept.

    Aftermath

    Laundry became a distinct operating division and broadened the company’s unattended-services portfolio.

  • 2016

    Acquire Asda photo divisionM&A

    Background

    ME Group sought to expand its United Kingdom photo-service footprint through retail locations.

    Action taken

    The company acquired Asda’s photo division, comprising 191 photo centres and 172 self-service kiosks.

    Aftermath

    The acquisition enlarged the group’s managed photo-centre and kiosk network.

  • 2010

    Dispose of loss-making wholesale photo-processing laboratoriesStrategy

    Background

    After returning as chief executive, Serge Crasnianski faced a loss-making wholesale photo-processing laboratory business that was less aligned with the group’s automated, customer-facing operating model.

    Action taken

    The company began disposing of the wholesale photo-processing laboratories.

    Aftermath

    The move reduced the group’s exposure to an unprofitable processing activity and supported a more focused self-service strategy.

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