Meatless Farm
Meatless Farm is a British plant-based meat brand whose products are made primarily from pea protein.
Last updated August 22, 2026
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Overview
Meatless Farm is a British plant-based meat brand founded in 2016 by Danish entrepreneur Morten Toft Bech. The company was created to develop meat substitutes aimed at consumers seeking familiar meat-style foods made from plant ingredients. Its products are made primarily from pea protein and have included burgers, mince and other meat-alternative formats. Toft Bech worked with food scientists to develop the company’s vegetable-based products. Commercial production began in 2018, after which Meatless Farm initially established distribution through British supermarkets. The brand’s proposition was based on making plant-based food usable in ordinary meals rather than limiting it to specialist vegetarian or vegan channels. Its products were designed to replicate common meat formats such as minced meat and burgers, allowing them to be used in dishes that traditionally contain animal meat. The business expanded beyond the United Kingdom as the plant-based meat category gained visibility. In September 2019, Meatless Farm entered the United States through a partnership with Whole Foods. The same year, its burger became the first plant-based burger added to the menu of the British pub chain Wetherspoons, giving the brand exposure in a mainstream dining setting as well as in retail. By October 2020, the company employed approximately 100 people across Leeds, Amsterdam, New York and Singapore. Meatless Farm raised £14 million before securing a further £24 million in September 2020. Earlier investors included Channel 4. These funding rounds supported the company’s product development and international expansion during a period of rapid investment in alternative proteins. However, the business later encountered financial difficulties. On 12 June 2023, its entire workforce of approximately 50 people was made redundant and the company entered administration. In August 2023, VFC Foods acquired Meatless Farm out of administration. The transaction preserved the brand as a plant-based food label, with products expected to return to Asda supermarkets. Meatless Farm therefore moved from being an independently operated growth company to a brand owned by another plant-based food business. Publicly available reference material provides limited information on its post-acquisition operations, product range and international footprint, so those details should be treated as requiring verification.
History
Meatless Farm was established in 2016 by Danish entrepreneur Morten Toft Bech. The company brought together food scientists to create plant-based substitutes for familiar meat products, with pea protein as the principal ingredient identified in available reference material. Its objective was to make meat alternatives suitable for everyday cooking and mainstream retail rather than restrict them to specialist vegetarian outlets. The company began production in 2018 and first sold its products through supermarkets in the United Kingdom. Its early range included meat-style formats such as mince and burgers. These formats enabled consumers to use the products in conventional recipes and helped position the brand within the expanding market for plant-based alternatives to animal meat. Meatless Farm pursued both retail and food-service distribution. In September 2019, it entered the United States through a partnership with Whole Foods. In October of the same year, its burger was added to the menu of Wetherspoons, a major British pub chain. This placement gave the brand a mainstream restaurant presence and demonstrated an effort to reach consumers outside dedicated vegan or vegetarian venues. The company also developed an international operating footprint. By October 2020, it employed about 100 people in Leeds, Amsterdam, New York and Singapore. Its expansion was supported by external investment: it had previously raised £14 million, including money from investors such as Channel 4, and obtained a further £24 million in September 2020. The company’s subsequent growth was not sustained. On 12 June 2023, Meatless Farm made its entire workforce of approximately 50 people redundant and entered administration. In August 2023, VFC Foods acquired the business out of administration. The acquisition allowed the Meatless Farm name and product activity to continue, with products expected to reappear in Asda supermarkets. Available reference material does not establish the full structure of the post-acquisition business, its current leadership, or the complete range and markets served after the transaction.
- 2023
Administration and workforce redundancy
[1]Meatless Farm made its approximately 50-person workforce redundant and entered administration on 12 June.
- 2023
Acquired by VFC Foods
[1]VFC Foods acquired Meatless Farm out of administration in August, with products expected to return to Asda supermarkets.
- 2020
Further funding secured
[1]The company secured £24 million in funding after previously raising £14 million from investors including Channel 4.
- 2019
United States market entry
[1]The brand expanded into the United States through a partnership with Whole Foods.
- 2019
Wetherspoons menu placement
[1]Meatless Farm’s burger became the first plant-based burger added to the menu of British pub chain Wetherspoons.
- 2018
Commercial production begins
[1]Meatless Farm began producing its plant-based meat products and initially distributed them through British supermarkets.
- 2016
Company founded
[1]Morten Toft Bech founded Meatless Farm in the United Kingdom to develop plant-based meat substitutes.
Products and positioning
Mainstream plant-based meat designed to provide familiar meat formats, primarily using pea protein, for supermarket and food-service consumers.
Plant-based mince
Meatless Farm Plant-Based Mince
A minced-meat alternative made primarily from pea protein. The mince format is intended for familiar dishes that conventionally use ground meat, although the available reference material does not provide a complete ingredient list, nutritional profile or current product specification.
Plant-based burger · 2019
Meatless Farm Plant-Based Burger
A burger designed to reproduce a familiar meat-style eating occasion using plant ingredients, primarily pea protein. The product received notable food-service distribution when it was added to the Wetherspoons menu in 2019.
Brand decisions
2023
Sell the business out of administrationM&ABackground
Meatless Farm entered administration after making its approximately 50-person workforce redundant.
Action taken
VFC Foods acquired Meatless Farm out of administration in August 2023.
Aftermath
The brand continued under VFC Foods, with products expected to reappear in Asda supermarkets. The available source does not disclose transaction terms or the post-acquisition operating structure.
2019
Enter the United States through Whole FoodsStrategyBackground
After establishing initial supermarket distribution in the United Kingdom, Meatless Farm sought international growth in the plant-based food market.
Action taken
The company partnered with Whole Foods to expand its products into the United States.
Aftermath
The partnership gave Meatless Farm access to an established American natural and specialty grocery network. The available source does not specify the partnership’s duration or sales results.
2019
Place the plant-based burger on the Wetherspoons menuProduct launchBackground
Meatless Farm was pursuing mainstream visibility for plant-based meat beyond specialist retail channels.
Action taken
Its burger was added to the menu of British pub chain Wetherspoons.
Aftermath
The placement made the product available in a mainstream pub setting and was described as the first plant-based burger added to the chain’s menu.
Recent events
- Unconfirmed
Reported
Meatless Farm appoints Dior Decupper as global CEO[2]
Meatless Farm appointed Dior Decupper as its new global CEO, in a role created especially for her. Founder Morten Toft Bech would focus on the company's long-term sustainability impact agenda and investment.
Reported
Nathan’s Famous announces planned plant-based hot dog launch[3]
Nathan’s Famous announced a plant-based hot dog made with Meatless Farm. The product was planned to become available through Nathan’s online retail portal in April, with availability at select locations planned for May.
Reported
Nathan’s Famous and Meatless Farm partner on plant-based hot dog[3]
Nathan’s Famous announced a partnership with Meatless Farm to bring a gourmet plant-based hot dog to market.
- Unconfirmed
Reported
Meatless Farm closes $31 million funding round[4]
Meatless Farm announced that it had closed a $31 million funding round to support its global growth strategy. The article says the investment will be directed toward expanding existing markets and product lines and entering new markets.
Sources4 sources
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