Medeya
Medeya (Аптека Медея) is a pharmacy chain in Bulgaria that has transitioned to the BENU brand.
Last updated September 16, 2026
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Overview
Medeya (Аптека Медея) is a pharmacy chain in Bulgaria. Its official website states that Аптека Медея is becoming BENU, and directs customers to shop on the new online platform at Benu.bg. The site describes the pharmacy's philosophy as combining professionalism, care, health and beauty, with express orders fulfilled within 3 hours on working days from 9:00 to 17:00, valid only for the city of Sofia.
History
Medeya (Аптека Медея) is a pharmacy chain in Bulgaria. According to its official website, Аптека Медея is becoming BENU, and customers are directed to shop on the new online platform at Benu.bg with a 10% discount. The site describes the pharmacy's philosophy as a combination of its original essence with Care, Professionalism, and a cult for Health and Beauty, offering a rich variety and adequate consultation in an elegant and cozy setting. Express orders are fulfilled within 3 hours on working days from 9:00 to 17:00, valid only for the city of Sofia.
Products and positioning
Pharmacy combining professionalism, care, health and beauty, with express order fulfillment in Sofia.
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