Mediaset Plus
Mediaset Plus was an Italian entertainment television channel operated by Mediaset from December 2008 until July 2011.
Last updated August 26, 2026
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Overview
Mediaset Plus was an Italian entertainment television channel associated with Mediaset. It began broadcasting on 1 December 2008 as a channel dedicated to entertainment programming produced or originally broadcast by the Mediaset television group. Its schedule drew on several recognizable Mediaset formats and programs, including the current-affairs and entertainment shows Domenica Cinque, Mattino Cinque, Pomeriggio Cinque, Verissimo and Matrix, together with news programming from Studio Aperto and TG5. The channel therefore functioned primarily as a curated outlet for Mediaset content rather than as a separately developed production studio or a broad-based general-interest network. Mediaset Plus ceased broadcasting on 2 July 2011. Following its closure, its programming was transferred to Mediaset's digital channels La5 and Mediaset Extra. The channel is consequently a historical, defunct brand within Mediaset's Italian digital television portfolio. Publicly available reference material identifies its launch, programming profile and closure, but does not establish a separate headquarters, founder, independent ownership structure, executive team or financial performance for the channel.
History
Mediaset Plus was an Italian entertainment television channel within the Mediaset broadcasting portfolio. It commenced transmission on 1 December 2008. The channel's role was to provide an additional outlet for entertainment programming associated with Mediaset, drawing on programs that had been produced for or shown by the wider group. Its schedule included a mixture of daytime, magazine, talk, current-affairs and news content. Listed programs included Domenica Cinque, Mattino Cinque, Pomeriggio Cinque, Verissimo and Matrix, as well as the news programs Studio Aperto and TG5. This mix gave the service a broad entertainment orientation while also connecting it to Mediaset's established news and current-affairs brands. Mediaset Plus appears to have operated primarily as a branded distribution channel for existing Mediaset content. Available reference material does not document a distinct production company, independent corporate ownership, separate management team or standalone financial reporting for the service. Its significance therefore lies mainly in Mediaset's historical expansion of its digital channel offering and in the redistribution of established group programming across additional outlets. The channel stopped broadcasting on 2 July 2011. After the closure, its programs were transferred to two other Mediaset digital channels, La5 and Mediaset Extra. This transfer ended Mediaset Plus as a standalone channel while preserving at least part of its programming within the group's broader digital television lineup. The available sources do not provide further information about a later relaunch, successor brand using the same name, or continued operation outside Italy. Mediaset Plus should consequently be treated as a defunct Italian television channel rather than as a current film studio, streaming service or independent entertainment company.
Products and positioning
A Mediaset digital television channel focused on entertainment and selected news and current-affairs programming from the group's existing content portfolio.
Entertainment television channel · 2008
Mediaset Plus television channel
An Italian digital entertainment channel that broadcast programming produced or associated with Mediaset. Its schedule combined entertainment and daytime programs with selected news and current-affairs content, including Domenica Cinque, Mattino Cinque, Pomeriggio Cinque, Verissimo, Matrix, Studio Aperto and TG5. The channel operated from 2008 until its closure in 2011.
Brand decisions
2011
Closure and redistribution of programmingStrategyBackground
Mediaset Plus ended its broadcasting activity after operating as an entertainment-focused outlet for Mediaset programming.
Action taken
The channel was closed on 2 July 2011, and its programs were transferred to La5 and Mediaset Extra.
Aftermath
Mediaset Plus ceased to exist as a standalone channel, while its programming continued through other Mediaset digital channels.
Sources1 sources
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