Meet George

Meet George is a United Kingdom-based technology company offering an AI-powered, self-service business energy switching platform aimed at small and medium-sized enterprises (SMEs). The platform is designed to let businesses upload their energy bill, compare supplier quotes, and sign a new contract entirely online — a process the company says can be completed in about 20 minutes. It positions itself as an alternative to traditional energy brokers, whose commissions are often embedded in the unit rate and who may subject customers to sales calls and lengthy waits. Meet George instead presents supplier rates with its own fee shown separately, currently a transparent 1p/kWh fee, and states that it is a TPI Code Signatory and Cyber Essentials certified. The company was founded by Joshua Winterton, who serves as Co-Founder and CEO, and Xiaoyi Lu. According to the company's own account, Winterton spent ten years at THIS Workspace working with SMEs and repeatedly saw energy brokers pitch "the best rate" without clients being able to verify the commission added. He partnered with Xiaoyi Lu, described as an engineer who saw an automation opportunity, to build a self-service switching platform where fees are visible and the process is online. The platform is in private beta, with access available by request. Meet George's value proposition rests on transparency and automation. It highlights that many UK microbusinesses are on default or rollover tariffs and may be paying substantially more per kWh than market rates. The platform uses an AI assistant to analyse uploaded bills, identify whether a business is on rollover pricing, and surface better supplier options with estimated annual savings. It also offers instant answers to questions without sales calls. Beyond standard supplier switching, Meet George has announced partnerships intended to broaden access to alternative energy procurement models. It offers quotes from UrbanChain, described as the UK's first Ofgem-approved peer-to-peer (P2P) energy exchange, allowing eligible SMEs to buy renewable power from named generators rather than anonymous grid supply. It has also partnered with Tem Energy, an AI-powered supplier that connects businesses directly to renewable generators via its Renewable Energy Direct platform. Both offerings are aimed at businesses using over 100,000 kWh annually with Half-Hourly metering capability, and Meet George charges a transparent 1p/kWh fee on these arrangements. The company operates in the UK business energy market and is privately held. Its public communications emphasise a technology-first identity — "built by techies, not energy brokers" — and a mission to make business energy procurement as simple and transparent as consumer digital services such as mobile banking or online tax filing.

Meet George is a UK technology company that built an AI-powered, self-service business energy switching platform for small and medium-sized enterprises. The company emerged from the founders' frustration with the traditional business energy brokerage model. According to the company's own account, Joshua Winterton spent ten years at THIS Workspace working with SMEs, where he repeatedly encountered energy brokers pitching "the best rate" while clients could not verify what commission was being added. He partnered with Xiaoyi Lu, described as an engineer who saw an automation opportunity, to build a platform where the switching process is self-service, fees are shown separately, and contracts can be signed online. The company frames its mission around a contrast with consumer digital services: people can invest pensions from their phones, file taxes online, and run payroll digitally, yet business energy switching still often requires a broker who cold-calls, hides fees in the unit rate, and may lock businesses into long contracts. Meet George set out to make business energy procurement similarly self-service and transparent. The platform entered private beta, with access available by request. Its core workflow lets a business upload a PDF of its latest energy bill, after which an AI assistant analyses the rate, identifies whether the business is on rollover pricing, and surfaces better supplier options with estimated annual savings. The company says a switch can be completed start to finish in about 20 minutes, and that it works with four suppliers in the private beta. It charges a transparent 1p/kWh fee and states that it is a TPI Code Signatory and Cyber Essentials certified. Meet George has also moved beyond conventional supplier switching by announcing partnerships with alternative energy procurement platforms. In December 2025 it announced a partnership with UrbanChain, described as the UK's first Ofgem-approved peer-to-peer energy exchange, allowing eligible SMEs to buy renewable power from named generators instead of anonymous grid supply. It also announced a partnership with Tem Energy, an AI-powered supplier that connects businesses directly to renewable generators via its Renewable Energy Direct platform. Both offerings target businesses using over 100,000 kWh annually with Half-Hourly metering capability, and Meet George charges a transparent 1p/kWh fee on these arrangements, capped by UrbanChain at 2p/kWh maximum. The company's public materials cite research and examples to support its case, including Ofgem 2024 non-domestic research and DESNZ quarterly energy prices indicating that many microbusinesses are on default tariffs and may pay substantially more per kWh. It also cites a Care England report of a care home quoted £68,126 in broker fees, reduced to £12,606 when independently reviewed, and Cornwall Insight data on broker fees. Meet George continues to operate in private beta and positions itself as a technology company first and an energy company second.

• Announced partnership with UrbanChain to offer P2P energy quotes.

• Announced partnership with Tem Energy to offer AI supplier quotes.

Transparent, self-service, AI-powered alternative to traditional business energy brokers for UK SMEs.

• AI-powered business energy switching platform

  Self-service platform allowing UK SMEs to upload a bill, compare supplier quotes with fees shown separately, and sign a new contract online in about 20 minutes.

• UrbanChain P2P energy quotes

  Quotes from UrbanChain, described as the UK's first Ofgem-approved peer-to-peer energy exchange, letting eligible SMEs buy renewable power from named generators.

• Tem Energy AI supplier quotes

  Quotes from Tem Energy, an AI-powered supplier connecting businesses directly to renewable generators via its Renewable Energy Direct platform.

1. 1Meet George | AI-Powered Business Energy Switching Platformmeetgeorge.co.uk
2. 2About Meet George | Business Energy Switching for UK SMEsmeetgeorge.co.uk
3. 3UrbanChain P2P Energy Partnership | Meet Georgemeetgeorge.co.uk
4. 4Tem Energy AI Partnership | Meet Georgemeetgeorge.co.uk
5. 5Meet Georgewikidata.org