Mega is a Ukrainian television channel and member of the Inter TV-Family, formerly known as Megasport.
Last updated August 31, 2026
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Overview
Mega is a Ukrainian television channel operating within the Inter TV-Family. The channel was previously branded as Megasport and, until 2010, presented itself primarily as a sports broadcaster. Its later identity under the Mega name places it within the broader programming portfolio associated with Inter and GDF Media Limited. Public reference material identifies GDF Media Limited as the channel's owner and Dmytro Firtash as the ultimate owner. Beyond its former sports-oriented positioning and its relationship with the Inter television group, the available reference material provides limited verified detail about Mega's launch date, headquarters, programming schedule, audience strategy, distribution footprint, management, or current commercial performance. Accordingly, Mega is best described as a Ukrainian television-channel brand rather than a consumer-goods brand, despite the supplied industry classification. Its principal market is Ukraine, and its brand history is defined mainly by the transition from the Megasport name to Mega and by its integration into the Inter TV-Family.
History
Mega is a television channel in Ukraine associated with the Inter TV-Family and GDF Media Limited. The channel's earlier identity was Megasport, a name under which it operated as a sports-focused television service. According to the available reference material, the Megasport name remained in use until 2010. At that point, the channel adopted the Mega brand, marking a change from its explicitly sports-oriented identity to a broader television-channel brand within the Inter group. The sources do not establish the exact founding date, original founders, launch circumstances, or the full sequence of programming changes surrounding the rebrand. They do, however, identify the name change as the principal documented turning point in the channel's history. Mega is described as a member of the Inter TV-Family, linking it organizationally and commercially to the wider Inter television portfolio in Ukraine. The channel is also identified as part of GDF Media Limited, with Dmytro Firtash named as its owner. The available material does not provide sufficiently detailed evidence to describe the channel's present schedule, audience demographics, broadcast technology, distribution agreements, advertising model, or management structure. It also does not document specific campaigns, controversies, acquisitions, leadership changes, financial results, or major programming launches. Consequently, the verifiable history of Mega remains relatively concise: it originated under the Megasport name as a sports channel, changed to Mega by 2010, and continued as a Ukrainian television brand in the Inter TV-Family under the ownership structure associated with GDF Media Limited and Dmytro Firtash.
- 2010
Rebrand from Megasport to Mega
[1]The Ukrainian channel ceased using the Megasport name and adopted the Mega brand. Before the change, it had been positioned as a sports channel.
Products and positioning
A Ukrainian television channel within the Inter TV-Family; before 2010, it was positioned primarily as a sports channel under the Megasport name.
Television channel
Mega television channel
Mega is a Ukrainian television channel and a member of the Inter TV-Family. It is the successor brand to Megasport, the sports-oriented name used by the channel until 2010. The available reference material does not specify its complete current programming mix or distribution details.
Former television-channel brand
Megasport
Megasport was the former name of the Ukrainian channel before its 2010 rebrand as Mega. Under this identity, the channel was positioned primarily around sports programming.
Controversies
Recent events
- Unconfirmed
Mattel launches PlayBack toy take-back program[3]
Mattel launched Mattel PlayBack, a free take-back program initially accepting Barbie, Matchbox, and MEGA toys. Mattel says materials from returned toys will be used in future products; unusable material will be downcycled or converted from waste to energy.
Reported
Mega apologizes over comedy sketch about BTS[2]
After backlash over a comedy sketch about BTS, Chilean broadcasting station Mega issued an apology, saying it had not intended to insult or hurt any community.
Agroland opens its first MEGA store of 2021[4]
Agroland Business System opened its first MEGA store of 2021 in Romania, as part of eight stores planned for the year.
Sources4 sources
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