
Meituan
A Chinese platform for food delivery, local services, travel bookings, instant retail and related on-demand commerce.
Last updated November 2, 2026
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Overview
Meituan is a Chinese technology and consumer-services company built around a broad local-services marketplace. Its platform connects consumers with restaurants, retailers, hotels, travel providers and other merchants, while providing the transaction, marketing, payments, review and logistics infrastructure needed to complete those interactions. Its most visible business is food delivery, but the company also operates in-store dining and entertainment, hotel and travel reservations, instant retail, community-oriented grocery delivery, business food distribution, bike sharing and selected financial and technology services. The company was founded in Beijing in 2010 by Wang Xing during the rapid expansion of China’s group-buying market. Meituan initially competed in the deal-of-the-day sector, where numerous websites sold discounted vouchers for restaurants, entertainment venues and other local businesses. It expanded quickly from pilot operations in major cities into second- and third-tier markets, using merchant coverage, consumer traffic and operational scale to outlast many competitors. By 2014, it had become one of the leading Chinese group-buying platforms. Meituan’s strategic development shifted from voucher-led group buying toward a wider local-services ecosystem. Food delivery, launched in 2013, became a central activity and created a high-frequency use case that could direct traffic to lower-frequency services such as hotel reservations, travel and in-store offers. In 2015, Meituan merged with Dianping, a major local-review and group-buying service. The combined company was subsequently known as Meituan Dianping and brought together Meituan’s transaction and delivery capabilities with Dianping’s merchant information, consumer reviews and local discovery functions. The company expanded further through the acquisition of Mobike in 2017, adding shared bicycles and related urban mobility services. It raised substantial private financing before completing an initial public offering on the Hong Kong Stock Exchange in September 2018. In September 2020, the listed company adopted the shorter name Meituan, reflecting its broader business scope beyond the original Dianping combination. Meituan’s operating model depends on a large network of merchants, delivery personnel, consumers and technology systems. Its on-demand infrastructure supports restaurant delivery as well as the rapid delivery of groceries, medicines, flowers, convenience goods and other products. Xiaoxiang Supermarket, formerly associated with Meituan’s grocery initiative, focuses on online supermarket and fresh-product fulfillment in selected cities. Meituan Select, introduced in 2020, used bulk purchasing and next-day collection points to serve lower-tier markets, although the company later placed greater emphasis on efficiency and profitability amid intense competition and regulatory pressure. The platform also includes hotel and travel reservations, in-store coupons and packages, restaurant-management tools, business-to-business food distribution and other merchant services. Meituan has invested in autonomous delivery vehicles, unmanned aerial delivery and artificial intelligence as ways to improve logistics and customer assistance. In 2023 it introduced Keeta in Hong Kong, marking its first service launch outside mainland China. Keeta later expanded into Saudi Arabia, establishing an international brand distinct from the Meituan name used primarily in China. Meituan operates in a highly competitive and closely regulated environment. It has faced competition in food delivery, travel, grocery and local commerce, while regulators have scrutinized platform exclusivity, pricing conduct and merchant treatment. In 2021, China’s State Administration for Market Regulation investigated the company for alleged anticompetitive conduct and subsequently imposed a penalty. Meituan accepted the decision and stated that it would comply with regulatory requirements. By the end of 2024, the company reported more than 770 million annual transacting users and more than 14.5 million annual active merchants, illustrating the scale of its marketplace.
History
Meituan was established in Beijing in 2010 by Wang Xing during the rapid growth of China’s online group-buying industry. The early business sold discounted vouchers for restaurants, entertainment and other local services. Competition was intense, with a large number of deal-of-the-day websites seeking consumers and merchants. Meituan initially piloted its model in Shanghai and Beijing, then expanded into second- and third-tier cities. Its growth depended on building local merchant networks, attracting repeat users and standardizing the execution of promotions across many markets. As the sector consolidated, Meituan became one of the dominant group-buying platforms. It raised early institutional funding, including investment from Sequoia Capital, and later secured a Series C round led by General Atlantic in 2014. The company’s direction increasingly moved away from one-off discount vouchers toward frequent, operationally intensive local services. Food delivery, introduced in 2013, became especially important because it generated regular consumer engagement and created opportunities to cross-sell hotel, travel, restaurant and other services. A major turning point came in October 2015, when Meituan and Dianping combined. Dianping contributed a strong local-information, reviews and merchant-discovery business, while Meituan contributed group-buying, transaction and delivery capabilities. The combined platform was first branded Meituan Dianping. It subsequently raised more than US$3.3 billion in financing in 2016 and continued to expand its marketplace and logistics network. Meituan broadened its scope through acquisitions and new business lines. In 2017 it acquired Mobike, bringing shared bicycles and e-mobility into the company’s portfolio. The company then completed its initial public offering in Hong Kong in September 2018. In 2020, it changed its corporate name from Meituan Dianping to Meituan. During the COVID-19 period, food delivery and other contact-light services became increasingly important, while the company also launched or expanded next-day community commerce through Meituan Select. The grocery and instant-retail businesses required substantial investment in fulfillment, procurement and delivery. Meituan developed several formats, including instant delivery for products from local merchants, fresh grocery operations and next-day collection-point delivery. Competitive pressure, government rules and the challenge of achieving sustainable margins led the company to reorganize parts of these activities and place greater emphasis on supply-chain efficiency and profitability. Regulatory scrutiny intensified in 2021. The State Administration for Market Regulation investigated Meituan for alleged anticompetitive practices and later imposed a penalty. Meituan accepted the outcome rather than appealing and publicly committed to compliance. The company also raised additional capital in 2021 through equity and convertible-bond financing, identifying groceries and autonomous delivery technology as areas for investment. Meituan continued to develop logistics automation, including self-driving delivery vehicles and unmanned aerial vehicles. It also expanded beyond mainland China for the first time with Keeta, a food-delivery service launched in Hong Kong in May 2023. Keeta subsequently entered Saudi Arabia, making international expansion a more visible part of the company’s long-term strategy. By the end of 2024, Meituan reported more than 770 million annual transacting users and more than 14.5 million annual active merchants, reflecting its evolution from a group-buying website into a large local-services and on-demand-commerce platform.
- 2024
Reported platform scale exceeds 770 million annual transacting users
[1]By the end of 2024, Meituan reported more than 770 million annual transacting users and over 14.5 million annual active merchants.
- 2023
Keeta launches in Hong Kong
[1]Keeta began food-delivery operations in Hong Kong, representing Meituan’s first market outside mainland China.
- 2021
Meituan Select launches
[1]Meituan introduced a next-day community-commerce service using bulk purchasing and designated pickup locations.
- 2020
Corporate name changes to Meituan
[1]The company retired the Meituan Dianping name in favor of Meituan.
- 2018
Hong Kong initial public offering
[1]Meituan Dianping began trading on the Hong Kong Stock Exchange in September.
- 2017
Mobike is acquired
[1]Meituan acquired shared-bicycle company Mobike, expanding into urban mobility.
- 2015
Meituan and Dianping merge
[1]The combination joined Meituan’s transactions and delivery operations with Dianping’s reviews and local-discovery capabilities.
- 2013
Food delivery is introduced
[1]Meituan launched food-delivery services, creating a high-frequency business that later became central to its platform.
- 2010
Meituan is founded
[1]Wang Xing founded Meituan in Beijing to compete in China’s rapidly expanding online group-buying market.
Products and positioning
An integrated, technology-enabled marketplace for everyday local services and on-demand commerce.
Food delivery · 2013
Meituan Food Delivery
Meituan’s restaurant-delivery service connects consumers with restaurants and delivery personnel through ordering, payment, dispatch and tracking functions. Introduced in 2013, it became one of the company’s most important high-frequency services and a gateway to other offerings on the platform. The network also supports merchant promotion, menu digitization and delivery operations across Chinese cities.
Local discovery and reviews
Dianping
Dianping provides consumer reviews, merchant information, recommendations, coupons and local discovery. Following the 2015 combination with Meituan, it remained an important discovery layer within the broader local-services ecosystem, helping users find restaurants, entertainment venues and other businesses before completing transactions through the platform.
Travel booking · 2015
Meituan Hotel and Travel
The hotel and travel business provides accommodation reservations and related travel offers. Meituan uses its consumer traffic, merchant relationships and local-service data to connect hotels and other travel providers with Chinese travelers. The offering also includes packages, coupons and promotional tools intended to help smaller and midsized hospitality businesses attract demand.
Instant retail
Meituan Instashopping
Meituan Instashopping enables local merchants to sell products for rapid or next-day fulfillment. Categories can include flowers, medicines, convenience goods and supermarket products. The service uses Meituan’s delivery infrastructure to digitize small and midsized retailers and extend the platform beyond prepared food.
Online supermarket and grocery
Xiaoxiang Supermarket
Xiaoxiang Supermarket is Meituan’s online-supermarket format, developed from its earlier grocery initiative. It supplies fresh products, household goods and selected medicines through a city-based fulfillment model, with operations concentrated in major urban markets where rapid delivery and controlled inventory are commercially practical.
Community commerce · 2020
Meituan Select
Meituan Select was introduced in 2020 as a next-day community-commerce service. It used bulk purchasing to lower costs and delivered orders to designated collection points, often local shops. The service expanded rapidly during the pandemic but later faced competition, regulatory constraints and profitability challenges, prompting greater focus on operational efficiency.
International food delivery · 2023
Keeta
Keeta is Meituan’s international food-delivery brand. It launched in Hong Kong in 2023 and subsequently expanded to Saudi Arabia. The brand allows Meituan to adapt its delivery proposition, merchant acquisition and consumer marketing to markets where the Meituan name and China-specific platform model are not yet established.
Bike sharing
Mobike
Mobike provides shared bicycles and related urban mobility services. Meituan acquired the business in 2017 and became responsible for aspects of its production, operations and lifecycle management. The service broadened Meituan’s presence in everyday urban transportation beyond delivery and local commerce.
Controversies
2026
SAMR says it will lawfully advance subsequent review of Meituan's acquisition of Maiyatian
At a press conference on the morning of October 10, 2026, China's State Administration for Market Regulation (SAMR) said it would balance development and regulation and lawfully advance the subsequent review of Meituan's acquisition of equity in Maiyatian, a delivery aggregation platform. SAMR said its review found the concentration may have the effect of eliminating or restricting competition in China's domestic delivery aggregation platform services market, could affect small and medium merchants' independent choice of delivery capacity and crowd out other third-party capacity providers, and would further strengthen Meituan's market control in the domestic online food delivery and instant retail platform markets; SAMR informed the applicant of this assessment, the applicant submitted a conditional commitments plan, and SAMR held China's first-ever public hearing in a concentration review on September 18, 2026 on whether the plan could resolve the competition concerns.
2021
Food delivery platform fined 3.442 billion yuan for 'choose one of two' monopoly conduct
On October 8, 2021, the State Administration for Market Regulation determined that Meituan engaged in 'choose one of two' monopoly conduct in the online food delivery platform services market within China, fined it 3.442 billion yuan, and ordered it to fully refund 1.289 billion yuan in exclusive cooperation deposits.
2021
Report raises complaints about Meituan power-bank charging and fees
A January 5, 2021 report described consumer complaints that Meituan power banks ran out of charge quickly while users were still charged. Meituan customer service said it could waive the two charges in one customer's case; the report said Meituan had not explained the cause by publication.
2021
China's market regulator investigates Meituan's unreported Mobike acquisition
In 2021, China's State Administration for Market Regulation stated that it was investigating Meituan's acquisition of Mobike over the company's failure to file the transaction as required. The regulator's statement concerned the absence of a legally mandated filing for the deal, and it identified the matter as an investigation into Meituan's acquisition of Mobike for that reason. The announcement did not specify any findings, penalties, or further outcomes at the time.
2021
China fines Meituan for alleged abuse of market dominance
China's State Administration for Market Regulation fined Meituan 3% of its 2020 domestic sales, or 3.442 billion yuan, and ordered it to stop the conduct and refund exclusive cooperation deposits. The regulator found that Meituan had abused its dominant position by imposing exclusive cooperation arrangements that restricted competition.
2020
Food delivery dispatch algorithms and rider delivery pressure spark public controversy
In September 2020, a Renwu report on food delivery riders' delivery time limits and algorithmic pressure triggered widespread discussion. Meituan responded that it would optimize the dispatch system and reward arrangements and leave riders an 8-minute flexible buffer. This item concerns labor conditions, algorithmic governance, and platform management controversy; the cited response is not verification of the actual implementation effect for all orders.
2020
Meituan responds to claims about default enrollment in its payment service
Consumers said they had been enrolled in Meituan's payment and lending services by default after entering a promotional code. In response, Meituan said the enrollment page displayed the product features and the relevant agreement, and it denied that enrollment was automatic. Meituan also said users could close the service through the app or through customer service.
2020
Court rules Meituan Xiaodai's lending business unlawful in enforcement cases
The Jiaozuo Intermediate People's Court ruled that Meituan Xiaodai had engaged in lending business unlawfully and rejected its enforcement applications. Meituan said it held an online micro-loan license, maintained that its lending was lawful, and had requested review by a higher court; the matter remained in legal proceedings.
2020
Ele.me–Meituan competition dispute transferred to Beijing court
A Chinese court issued a civil ruling transferring Ele.me's commercial disparagement and alleged unfair-competition case against Meituan to the Beijing Haidian District People's Court. The allegations include commercial bribery, disparagement, false publicity and pressure on merchants; the report does not establish a final finding on those allegations.
2020
Meituan responds to rider concerns with delivery-system changes
Meituan responded to public and media concerns about delivery riders and its platform system by announcing changes to its delivery system. The announced changes included an eight-minute flexible delivery window for riders, longer delivery times or suspended orders in bad weather, and an upgraded rider appeal function. The company presented these measures as a response to the concerns raised about riders and the platform system.
Brand decisions
2023
Begin international expansion under KeetaStrategyBackground
Meituan sought growth outside mainland China while retaining its expertise in food delivery, merchant digitization and logistics.
Action taken
The company launched Keeta in Hong Kong and later expanded the brand into Saudi Arabia.
Aftermath
Keeta became Meituan’s principal international-facing delivery brand.
2020
Launch Meituan SelectStrategyBackground
Pandemic-era demand and competition in community group buying created an opportunity to use Meituan’s merchant and logistics network for lower-frequency household purchases.
Action taken
Meituan launched a next-day delivery and pickup service based on bulk purchasing.
Aftermath
The service expanded across numerous Chinese provinces but faced regulatory, competitive and profitability pressures.
2017
Acquire MobikeM&ABackground
Meituan sought to broaden its local-services ecosystem and add an urban mobility business.
Action taken
Meituan acquired Mobike and incorporated shared bicycles into its service portfolio.
Aftermath
The transaction expanded Meituan beyond commerce and delivery into shared mobility.
Reported acquisition value. US$2.7 billion (2017)
2015
Combine with DianpingM&ABackground
The Chinese group-buying and local-services market was consolidating, while Meituan sought to combine transaction and delivery scale with stronger local information and reviews.
Action taken
Meituan and Dianping became one company in October 2015.
Aftermath
The combination created the Meituan Dianping platform and expanded the company’s reach across local discovery, merchant services, group buying and delivery.
Recent events
Reported
Meituan launches LongCat-2.5 model[25]
Meituan announced the release of LongCat-2.5, a native multimodal model designed for long-horizon agent tasks.
- Unconfirmed
Meituan launches DeepSkill AI agent skill platform[26]
Meituan’s AI team launched DeepSkill, an AI agent skill platform that the article says has collected more than 370,000 skills validated through real tasks.
- Unconfirmed
Meituan releases 2026 Polaris medical aesthetics ranking with 181 institutions and 269 doctors nationwide[27]
Meituan released its 2026 Polaris (北极星) medical aesthetics ranking, with 181 medical aesthetics institutions and 269 doctors nationwide included on the list.
Reported
SAMR advances antitrust review of Meituan's acquisition of Maiyatian equity[8]
At a press conference on October 10, 2026, China's State Administration for Market Regulation (SAMR) discussed its merger review of Meituan's acquisition of equity in Maiyatian, a delivery-aggregation platform service — the first platform-sector concentration case required to file even though it fell below the State Council's filing threshold. SAMR's review found the concentration may eliminate or restrict competition in China's domestic delivery-aggregation platform services market, where the two parties' combined 2024 market share exceeded 50%, and could further strengthen Meituan's market control over online food delivery and instant retail platform markets. SAMR notified the filing party of this preliminary view, after which the filing party submitted a conditional commitments plan. SAMR held a public hearing on the plan on September 18, 2026, attended by competitors including Taobao Shangou and JD, downstream customers including Shansong and UU Paotui, industry associations, merchant and rider representatives, and scholars. SAMR said it will continue the subsequent review in accordance with the law.
Reported
SAMR says it will lawfully advance subsequent review of Meituan's acquisition of Maiyatian[7]
At a press conference on the morning of October 10, 2026, China's State Administration for Market Regulation (SAMR) said it would balance development and regulation and lawfully advance the subsequent review of Meituan's acquisition of equity in Maiyatian, a delivery aggregation platform. SAMR said its review found the concentration may have the effect of eliminating or restricting competition in China's domestic delivery aggregation platform services market, could affect small and medium merchants' independent choice of delivery capacity and crowd out other third-party capacity providers, and would further strengthen Meituan's market control in the domestic online food delivery and instant retail platform markets; SAMR informed the applicant of this assessment, the applicant submitted a conditional commitments plan, and SAMR held China's first-ever public hearing in a concentration review on September 18, 2026 on whether the plan could resolve the competition concerns.
Reported
SAMR holds China's first public hearing in merger review on Meituan-Maiyatian case[7]
On September 18, 2026, SAMR held a public hearing on whether the conditional commitments plan submitted in Meituan's acquisition of delivery aggregation platform Maiyatian could resolve the competition concerns — the first public hearing in China's concentration of undertakings review. SAMR invited competitors such as Taobao Shangou and JD, downstream customers such as Shansong and UU Paotui, industry associations, merchant representatives, rider representatives and scholars; participants presented evidence and debated the enforceability of the commitments plan and the protection of the parties' lawful rights and interests.
- Unconfirmed
Reported
Sharpa raises over 4.5 billion yuan in funding[28]
Sharpa, an AI robotics company focused on dexterous manipulation, has completed a funding round of more than 4.5 billion yuan, according to Yicai. Investors include Alibaba, Meituan, Tencent, JD.com and Transsion, along with Sequoia China, Qiming Venture Partners, Meituan Dragon Ball and Guanghe Ventures; the funds will go to core technology R&D and talent.
- Unconfirmed
Reported
Meituan reports Q2 2026 adjusted net profit of 2.16 billion yuan, back to profit sequentially[28]
Meituan reported second-quarter revenue of 104.6 billion yuan, up 14.4% year on year and above analyst expectations, with adjusted net profit of 2.16 billion yuan, compared with an adjusted net loss of 4.97 billion yuan in the first quarter and adjusted net profit of 1.49 billion yuan a year earlier.
- Unconfirmed
Reported
Meituan reports Q2 revenue of RMB 104.643 billion and adjusted net profit of RMB 2.524 billion[29]
Meituan reported second-quarter total revenue of RMB 104.643 billion, up 14.4% year over year from RMB 91.490 billion, with profit of RMB 2.155 billion and adjusted net profit of RMB 2.524 billion, up 69% from RMB 1.493 billion. Core local commerce revenue was RMB 71.531 billion with operating profit of RMB 5.668 billion, while new initiatives revenue was RMB 33.112 billion with operating loss narrowed to RMB 1.739 billion.
- Unconfirmed
China Unicom launches internet account registration cleanup service[30]
China Unicom, together with the CAICT number-service group and some internet companies, launched a one-stop service for handling registration information linked to phone numbers across internet platforms. The service was available for trial use in Beijing, Jiangsu and Zhejiang.
Sources121 sources
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- 5Food delivery dispatch algorithms and rider delivery pressure spark public controversyjiemian.com
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- 7SAMR says it will lawfully advance subsequent review of Meituan's acquisition of Maiyatian163.com
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- 91美团发布新一代大模型LongCat-2.5:国模国芯 多指标登顶第一finance.sina.com.cn
- 92美团发布语音应用平台 已与奔驰、百度等数家企业达成合作finance.sina.com.cn
- 93美团发布LongCat-2.5大模型,“国芯国模”实现新突破eeo.com.cn
- 94美团联合创始人王慧文将正式退出公司具体管理事务finance.jrj.com.cn
- 95美团升级“手机点餐”功能 “无接触点餐”保障用餐安全itbear.com.cn
- 96美团升级老年人生活服务保障体系,老年人网购可享受团长送货上门服务finance.sina.com.cn
- 97美团推出 DeepSkill AI Agent 技能平台,已收录超 37 万验证技能工具- DoNewsdonews.com
- 98美团推出语音应用平台 已与奔驰、小米等企业达成合作finance.sina.com.cn
- 99美团推出语音应用平台 与奔驰、小米达成合作news.zol.com.cn
- 100美团外卖回应高佣金争议:2019年八成以上商户佣金为10%至20%tech.sina.com.cn
- 101美团外卖回应佣金争议:今年首要任务是帮商户活下来tech.sina.com.cn
- 102美团外卖回应佣金争议:每单平台利润不到2毛,将与商家恳谈tech.sina.com.cn
- 103美团与遂宁市场监管部门达成战略合作 保障后疫情时代网络食安tech.sina.com.cn
- 104美团与中国电信签订合作协议 涉及5G、新零售和物联网finance.sina.com.cn
- 105美团助力陕菜品牌数字化升级 拉动消费服务业疫后复苏tech.sina.com.cn
- 106普渡科技完成过亿级别B轮融资 由美团独家投资finance.jrj.com.cn
- 107市场监管总局谈“美团收购麦芽田股权案”:将依法推进本案后续审查163.com
- 108腾讯云联合六家单位发布 SuperEdge 边缘容器开源项目news.e-works.net.cn
- 109携手中国盲人协会 美团推出盲人定制版Appbiz.zol.com.cn
- 110ç¾å¢åå¸LongCat-2.5大模åï¼ç¾å¢åè¿ä¸æ¥æä¹çï¼163.com
- 111ç¾å¢LongCat-2.5åå¸ï¼âå½è¯å½æ¨¡âçææé163.com
- 112Meituan Announces Financial Results for the Three Months Ended March 31, 2021prnewswire.com
- 113Meituan Announces Financial Results for the Year Ended December 31, 2020prnewswire.com
- 114Meituan fined over 3.4B yuan for monopoly conductchina.org.cn
- 115Meituan launches LongCat-2.5 multimodal AI model for extended coding tasks · TechNodetechnode.com
- 116Meituan rolls out mini programs · TechNodetechnode.com
- 117Meituan rolls out new credit payment feature · TechNodetechnode.com
- 118OPay完成1.2亿美元B轮融资 红杉中国、美团等参投finance.sina.com.cn
- 119OPay完成1.2亿B轮美金融资 美团点评、高榕资本、源码资本等领投finance.sina.com.cn
- 120Starbucks expands delivery services in China with Meituan tie-upfoxbusiness.com
- 121Starbucks partners with Meituan to expand delivery services in China | EconoTimeseconotimes.com
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