Mercury/13

Mercury/13 is a sports investment group established in 2023 by Greek-Argentine entrepreneur Victoire Cogevina Reynal and sports entrepreneur Mario Malavé. Its stated focus is the acquisition and ownership of multiple professional women's association football teams, particularly in Europe and Latin America. Rather than presenting itself as a conventional consumer brand, Mercury/13 operates as a multi-club investment platform whose assets are football organizations and whose intended value proposition is the commercial development of women's football. The group's announced ambition is to invest $100 million in women's football clubs. Its investment approach centers on acquiring controlling interests in professional women's teams and then developing a more sustainable and profitable operating model. The strategy reflects the wider commercial growth of women's football, where clubs and leagues have sought stronger media exposure, sponsorship, matchday revenues, sporting infrastructure, and organizational resources. Mercury/13's stated objective is to increase the commercial power of women's football by treating clubs as scalable sports businesses rather than solely as sporting divisions. Mercury/13's network has included figures with experience across football administration, club management, sports innovation, and women's football. Named members include former Chelsea striker Eniola Aluko, former FIFA chief innovation officer Luis Vicente, Michael Broughton, co-founder of Sports Innovation Partners, and Ebro Koksal, a former chief executive and board member of Turkish football club Galatasaray. These affiliations give the group a combination of football, executive, commercial, and investment expertise, although the available reference material does not specify the complete organizational structure or the individual responsibilities of every member. The group made its first reported acquisition in March 2024, when it purchased Italian women's football club SSD FC Como Women, a Serie A team. This transaction established the initial club in Mercury/13's planned portfolio and provided a concrete test of its multi-club ownership model. In September 2025, it was reported that Mercury/13 had acquired a majority stake in Bristol City W.F.C., which competes in the Women's Super League 2. The reported transactions indicate an expansion from Italy into England and support the group's stated objective of building a cross-border portfolio. Publicly available information identifies Mercury/13 primarily through its investment thesis, founders, associated football professionals, and club acquisitions. Details such as its legal structure, headquarters, financial performance, full ownership capitalization, website, and wider portfolio remain unspecified in the supplied reference material. Accordingly, Mercury/13 is best characterized as an active, privately held women's-football investment and club-ownership group rather than a mass-market product brand.

Mercury/13 was founded in 2023 by Victoire Cogevina Reynal, a Greek-Argentine entrepreneur, and Mario Malavé, a sports entrepreneur. The group was created around a multi-club ownership and investment thesis focused specifically on professional women's association football. Its geographic emphasis is Europe and Latin America, and its stated goal is to invest $100 million in women's football clubs. The group's model is based on acquiring controlling stakes in professional women's teams and developing their commercial capacity. Mercury/13 has described its objective as creating a more sustainable and profitable business model for these clubs, with the broader aim of increasing the commercial power of women's football. The supplied reference material does not provide detailed information about the group's financing, corporate headquarters, legal entities, revenue, or operating processes, so its strategy can be described only at the level of its stated investment purpose and reported acquisitions. Mercury/13's associated network includes people with backgrounds in football, sports innovation, club administration, and women's football. These include former Chelsea striker Eniola Aluko, former FIFA chief innovation officer Luis Vicente, Sports Innovation Partners co-founder Michael Broughton, and former Galatasaray chief executive and board member Ebro Koksal. Their involvement is presented as part of the group's broader membership rather than as a complete list of formal corporate officers. In March 2024, Mercury/13 completed its first reported acquisition by purchasing SSD FC Como Women, an Italian Serie A club. The transaction gave the group its first operating football asset and represented the initial implementation of its planned portfolio strategy. In September 2025, Mercury/13 was reported to have acquired a majority stake in Bristol City W.F.C., which competes in Women's Super League 2 in England. The reported English acquisition expanded the group's presence beyond Italy and demonstrated the cross-border nature of its intended club network. The available record therefore presents Mercury/13 as an active sports investment group in the early development of its multi-club platform. Its historical significance within the supplied material lies in its explicit focus on women's football, its stated investment target, the football expertise associated with its membership, and its progression from formation to reported ownership of clubs in Italy and England.

• 2025

  Majority stake in Bristol City W.F.C. reported

  [1]Mercury/13en.wikipedia.org

  Mercury/13 was reported to have acquired a majority stake in Bristol City W.F.C., a Women's Super League 2 club.

• 2024

  First club acquisition

  [1]Mercury/13en.wikipedia.org

  Mercury/13 purchased SSD FC Como Women, which competes in Italy's Serie A.

• 2023

  Mercury/13 founded

  [1]Mercury/13en.wikipedia.org

  Victoire Cogevina Reynal and Mario Malavé founded Mercury/13 as a group focused on investing in and owning professional women's football clubs.

A cross-border sports investment platform seeking to build a commercially sustainable portfolio of professional women's football clubs.

• Sports investment and club ownership · 2023

  Women's football club investment platform

  Mercury/13's core offering is not a consumer product but an investment platform designed to acquire and own controlling stakes in professional women's association football clubs. The group seeks to assemble clubs across Europe and Latin America and improve their commercial sustainability through coordinated ownership and development.

• Professional women's football club

  SSD FC Como Women

  SSD FC Como Women is an Italian women's football club competing in Serie A. Mercury/13 purchased the club in March 2024, making it the first reported acquisition in the group's planned multi-club portfolio.

• Professional women's football club

  Bristol City W.F.C. majority stake

  Bristol City W.F.C. is an English women's football club competing in Women's Super League 2. A Mercury/13 majority acquisition was reported in September 2025, extending the group's club ownership presence into England.

• 2025

  Acquire a majority stake in Bristol City W.F.C.M&A

  Background

  Mercury/13 continued its multi-club strategy after its initial Italian acquisition.

  Action taken

  The group was reported to have acquired a majority stake in Bristol City W.F.C., which competes in Women's Super League 2.

  Aftermath

  The reported transaction broadened Mercury/13's presence to English women's football.

  Source

• 2024

  Acquire SSD FC Como WomenM&A

  Background

  The acquisition was Mercury/13's first reported purchase of a professional women's football club.

  Action taken

  Mercury/13 purchased SSD FC Como Women, a Serie A club in Italy.

  Aftermath

  The transaction established the first club in Mercury/13's intended international portfolio.

  Source

• 2023

  Launch a cross-border women's football investment strategyStrategy

  Background

  Mercury/13 was founded around the objective of acquiring and owning multiple professional women's football clubs in Europe and Latin America.

  Action taken

  The group established a multi-club platform and stated an ambition to invest $100 million in women's football clubs.

  Aftermath

  The strategy was followed by reported acquisitions in Italy in 2024 and England in 2025.

  Source

1. 1Mercury/13en.wikipedia.org