MERIT
Product brand
UnclaimedAmerican beauty brand with a minimalist approach.
Last updated November 4, 2026
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Overview
Merit Beauty is an American beauty brand known for minimalist, clean ingredients and packaging, offering makeup and skincare. The brand emphasizes natural looks and sustainability.
Products and positioning
Mid-to-high-end clean beauty, focused on minimalism and sustainability
Recent events
- Unconfirmed
Reported
Merit launches New Wave perfume[1]
Merit launched New Wave, its second perfume and first fall/winter fragrance. The fragrance is available in full and travel sizes on Merit's website and at Sephora.
Reported
Nestlé teams up with Burcon and Merit on plant-based ingredients[2]
Nestlé teamed up with plant-based food ingredient makers Burcon and Merit to speed up innovation in the business segment. The collaboration gives Nestlé access to Burcon's plant-protein extraction and purification technology and Merit's production capabilities.
Sources2 sources
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